Organize the development and implementation of annual and long-term marketing plans that are crucial components in maintaining consistent sales increases in a traditionally flat growth industry. Throughout my period of influence as both Manager and Director, marketing played a key role in achieving sales growth that constantly outperformed key competitors and the industry as a whole. This growth resulted in our company nearly tripling its marketshare and overall revenue during my tenure. • Drove the development and implementation of all marketing strategies, such as interactive, direct marketing, creative, print, and brand development which brought about improved efficiency, accelerated sales growth, and profitability.• Responsible for building varied marketing plans, including proposal and bid packages, that could individually target our diverse customer base, consisting of private sector retail outlets such as supermarkets, restaurants, gourmet markets, and convenience stores, as well as governmental/military accounts.• Spearheaded the rebranding initiative which encompassed new logos, website, catalog, and name change.• Supervised project managers, designers, and sales representatives in business cultivation initiatives with current and new accounts.• Built the marketing department from the literal ground up into a dynamic element of the company that is vital to overall organizational operation and strategy formation.• Oversaw all tradeshow stratagems and logistics from design and layout to measurement of response and ROI.• Implemented consumer research designed to improve results of our sales and marketing.• Managed all outside agency resources (general market, direct marketing, interactive, print media, etc.).

• Called on all areas of hospitals and clinics, from CEOs to nurse managers.• Developed new business throughout the region by utilizing professional and personal networks, thereby increasing territory revenue. • Acquired new business in current and competitive accounts, while maintaining a disposable business with current customers.• Represented a line of resuscitation and monitoring equipment such as defibrillators, pacers, and transport monitors.

• Called on Gastroenterologists, Colo-rectal surgeons, hospital GI/endoscopy labs, OR/surgery units, and outpatient surgical centers.• Procured new accounts while maintaining business with current customers.• Represented an extensive line endoscopic accessories and surgical equipment.

• Called primarily on orthopedic surgeons and pain management clinics.• Procured new physician and hospital accounts.• Represented surgical, capital equipment, and a line of pharmaceutical products.