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A seasoned business professional with over 30 years experience working in a sales/business environment, over 15 years of that in sales leadership and marketing, and over 5 years in a senior leadership role. Worked with both inside and outside reps primarily in BTB situations. Significant advertising experience primarily in sales of digital, direct mail, newspaper and yellow pages. Also worked with attorneys and healthcare professionals.Specialties Include - BTB, CTB, Employment and Automotive advertising strategies and branding.Has worked with a variety of businesses across a diverse network of industries that include, but aren't limited to: Grocery, Healthcare, Quick Serve Restaurants, Retail Businesses and Consumer Services developing marketing solutions to help them reach their best clients and customers.
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RetiredRetiredMaysville, Ky, Us -
Chief Operating OfficerComprehend Inc Jun 2023 - PresentMaysville, Kentucky, United StatesComprehend is an integrated health care provider providing behavioral health and primary care services. Comprehend is the designated Community Mental Health Care provider for the Buffalo Trace Region (Bracken, Fleming, Lewis, Mason, and Robertson counties) by the State of Kentucky, and also provides services to individuals from southern counties of Ohio. We are committed to the continual pursuit of excellence in integrated health services by providing the highest quality individualized behavioral and primary care through a staff of dedicated and expert professionals.Comprehend’s mission is to enhance the well-being of individuals, families, and communities by advocating for and providing behavioral healthcare services in a welcoming and caring environment.Comprehend is committed to the continual pursuit of excellence in behavioral health services by providing the highest quality individualized care through a staff of dedicated and expert professionals, thereby becoming the employer, provider, and partner of choice.Comprehend’s values are:Integrity: We will be truthful, honest and open with everyone in word and deed.Excellence: We will make a continual effort to achieve the highest degree of professional standards possible in all areas.Stewardship: We will be responsible for the management of our resources to provide and sustain our ability to serve. We will take full ownership for our failures and our successes, being ever mindful that we are accountable to our past, present and future employees, clients, and the community at large.Respect: We will be ever mindful – in all we do and say – in order to treat everyone with dignity, courtesy and consideration.Kindness: We will show all individuals we interact with, internally and externally, the same consideration and care we expect.Dedication: We will show unconditional commitment to serve each other so that together we can serve and meet the needs of our community. -
Regional PublisherChampion Media Llc Jan 2020 - Jun 2023Kentucky And OhioResponsible for operations in both the Ohio and Kentucky markets for Champion Media and will continue in the role of Publisher for The Ledger Independent in Maysville, Kentucky. Works closely with the management teams in all aspects of revenue generation, editorial integration (in print and online), and circulation. Additional Papers and Websites Include: The Clermont Sun, The Brown County Press, The People's Defender, The News Democrat, and The Ripley Bee. -
PublisherThe Ledger Independent Dec 2017 - Jun 2023Maysville, KentuckyThe Ledger Independent is the source for local news and information in the seven-county area covering Bracken, Mason, Fleming, Lewis and Robertson counties in Kentucky and Adams and Brown counties in Ohio. First, Best in Local News.
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National Sales ExecutiveValassis Mar 2015 - Dec 2017Florence, KentuckyValassis is a leader in intelligent media delivery, and as a Sales Executive I work in a collaborative team environment providing advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, I worked with my clients to precisely target their most valuable shoppers, clients, customers, or patients, offering them solutions with unparalleled reach and scale. I partnered with a variety of different types of businesses in the following categories: Quick Serve and Casual Dining Restaurants, Grocery, Furniture, Healthcare, Retail Tire Dealers and Advertising Agencies. -
Senior Advertising Manager - AutomotiveCincinnati Enquirer - Enquirer Media Oct 2008 - Mar 2015Department Manager for the Automotive Advertising segment with oversight of the Print, Non-Daily and Digital revenues. 9 Direct reports that include Multi-Media Key Account Executives, Account Managers, and Interactive Media Specialists. -
Recruitment Advertising ManagerThe Cincinnati Enquirer 1998 - Oct 2008Department manager for Recruitment Advertising with responsibilites for sales activity and departmental sales goals in both print and digital products. Responsible for 27 employees (coordinators, sales staff and supervisors). -
Account ManagerIkon Office Solutions 1997 - 1998Sales of reproduction services to individual attorneys and large law firms. -
Marketing Project ManagerRh Donnelley 1989 - 1997Provided marketing support for sales staff; put together sales sheets; did analysis of advertising revenues; worked as the liason between local phone company and employers on initiatives.
Rod Baker Skills
Rod Baker Education Details
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Business Management
Frequently Asked Questions about Rod Baker
What company does Rod Baker work for?
Rod Baker works for Retired
What is Rod Baker's role at the current company?
Rod Baker's current role is Retired.
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What schools did Rod Baker attend?
Rod Baker attended Northern Kentucky University.
What are some of Rod Baker's interests?
Rod Baker has interest in Social Services.
What skills is Rod Baker known for?
Rod Baker has skills like Advertising, Account Management, Online Advertising, Social Media Marketing, Advertising Sales, Email Marketing, Marketing, Digital Media, Online Marketing, Digital Marketing, Marketing Strategy, Lead Generation.
Who are Rod Baker's colleagues?
Rod Baker's colleagues are Donna Tipton, David Jackson, Marion Friedman, Deborah Canine, Virginia Shaw Scherler, Amulya Nath Pandit, Russell Hedges.
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Rod Baker
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