Rod Butters is a Innovation on the Cloud at Aible. He possess expertise in enterprise software, cloud computing, marketing, demand generation, saas and 12 more skills. Colleagues describe him as "I worked with Rod on strategic positioning initiatives when he was at Oracle, Aspect, Tidal and most recently Salesgenie. In each case, Rod was impressive in leading the positioning efforts during the creative process and aligning the company behind the positioning afterwards. Rod is particularly strong at aligning the product and sales organizations with marketing. During our positioning work, a large portion of the process involves research. Rod is always involved in that process and listens eagerly to market feedback and carries that feedback throughout the execution. In addition to being smart and successful, Rod is a pleasure to work with." and "I worked with Rod at Object Design. Rod has a very strong technical background and a gift for helping others understand what's important. He also has an easy-going west-coast style that engages, and we know that people buy from people they like and respect. He sold a lot of software and got quite a few application projects going that later served as some of our best happy references."