Rod Carrasco Email & Phone Number

Sydney, New South Wales, Australia

BRITA Group is one of the leading companies in drinking water optimisation.Key Responsibilities - • Lead contact for all customer account management matters• Build and sustain strong client relationships• Negotiate contracts and finalise agreements to maximise profits• Cultivate trusted advisor relationships with key accounts, stakeholders, and executive sponsors• Ensure timely, successful delivery of solutions based on customer needs and objectives• Communicate monthly/quarterly initiative progress to all stakeholders• Drive new business and identify improvement areas to achieve sales targets; deliver annual business plans for customer growth• Monitor and report key account metrics like sales results and annual forecasts• Prepare accurate account status reports for internal meetings• Collaborate with sales/marketing teams to enhance sales opportunities• Handle client requests and escalate as necessary for resource approval• Deliver in-person product training

Australia

PRAMAC is the global benchmark for generators and warehouse material handling equipment production.Key Responsibilities -▪ Reporting to the General Manager and responsible for the increase of category and brand awareness for consumer product range such as gas home standby and portable generators ▪ Responsible for leading 4 Business Development Managers, setting category budgets and individual KPIs ▪ Responsible for developing and managing National Key Accounts in multiple channels - customers such as MMEM, Gemcell Group, Lawrence & Hanson, Rexel Group, Total Tools, Sydney Tools & Stealth Group ▪ Implementation of go-to-market strategies for the sales team to effectively understand current product trends and develop competitor insights to increase sales growth with current customers ▪ Worked with Manufacturing plants across Europe and Asia to develop products for the Australian and New Zealand markets ▪ Worked with group buyers on range extensions and sales growth, conducted monthly and quarterly sales reviews on key accounts whilst also negotiating favourable trading terms for Pramac Generac Australia ▪ Provided insightful information on National Accounts to business leaders in Italy and USA ▪ Increase the market presence of consumer products at the store level by collaborating with National Buying Offices and their marketing teams on yearly plans, consumer promotions and store deals for product intakeKey Achievements - ▪ Year on Year growth in Consumer Products Category with major customers ▪ Negotiated favourable Trading Terms with Gemcell Group, MMEM Total Tools, Sydney Tools and Stealth Group ▪ Successfully gained core range status with Total Tools, Sydney Tools and Stealth Group

Sydney, New South Wales, Australia

International leader in design, manufacture and distribution of quality, engineered products.Key Responsibilities -▪ Managing, supporting, and growing business relationships with existing accounts across Plumbing, Industrial and Retail channels, as well as developing strategies to increase sales and revenue whilst building relationships with new ones ▪ Identifying profitable business opportunities and building a pipeline of prospective customers by identifying their needs and problems▪ Working closely with the National Sales and Product Managers by providing accurate reports, growth and strategic plans, as well as assisting with managing monthly, quarterly, and annual sales forecasts ▪ Providing analytical rationale to identify, develop and implement activities within the allocated account base to facilitate the achievement of overall business by utilising market objectives ▪ Creating go-to-market strategies by gathering competitor information, keeping abreast of industry trends and best practices, analysing opportunities, and documenting sales methodologies ▪ Actively participating in sales meetings focused on driving sales and achieving strategic objectives, as well as reporting on sales goals, forecasting and wins ▪ Respond to tenders and quotations ▪ Liaising with the sales and marketing departments as well as account executives to set and implement plans for increasing sales and profitability ▪ Developing and executing strategies to respond to high-volume client concerns and meet budget guidelinesKey Achievements - ▪ FY20 growth of Reece Plumbing by 5% from the previous year ▪ FY20 growth of Total Tools by 20% from the previous year by extending the product range ▪ Success in winning core range status with Harvey Norman for seasonal product range ▪ Extending Bromic’s range of soldering and brazing products through customers such as Sydney Tools and Gasweld ▪ Delivering and developing go-to-market strategy for Stratos’ range of indoor heaters

Sydney, Australia

Wholesale Building MaterialsKey Responsibilities -▪ Reported to the General Manager, and responsible for leading Sales Executives across NSW/ACT & QLD ▪ Implementation of sales development plans for the sales team to identify high performing employees; manage and develop plans; setting of sales team’s expectations to help them deliver a consistent customer focus approach ▪ Management of sales teams’ personal budgets across their customer base ▪ Responsible for developing and managing National Key Accounts in multiple channels - customers such as Harvey Norman, NARTA, Tradelink, Plumbing Plus, Ausbuy and Harvey Norman commercial division ▪ Collaborated with group buyers on range extensions and sales growth; and conducted sales reviews whilst negotiating trading agreements ▪ Provided insightful information on national accounts to business managers, marketing and sales teams, and relevant stakeholdersKey Achievements -▪ FY 2019 sales growth of 2% in the region in tough market conditions ▪ Instrumental in growing commercial business by 250% ($2m) across multiple channels and customers ▪ Member of the leadership group, I was one of 4 key stakeholders responsible for the overall business strategy and executing business objectives

Sydney, Australia

Franke is a leading global supplier of products and services for domestic kitchens, food service systems, the convenience store sector, as well as for professional coffee making.Key Responsibilities -▪ Reported to the GM and responsible for leading sales executives in NSW/ACT▪ Managed account manager’s KPIs to exceed annual sales targets for the region ▪ Sales budgets and monthly reporting to business leaders▪ Train sales team on time management, product specifics, boosting service quality and business understanding and trained sales representatives on business requirements, value and quality of service delivery ▪ Built and strengthened customer relationships with key national accounts through multiple channels such as Harvey Norman, NARTA and Masters Home Improvements ▪ Worked as a skilled negotiator by leveraging excellent presentation▪ Co-ordinated with Marketing for regional support via merchandising and promotions for brand visibility▪ Collaborated with product teams to create best-in-class training for retail staff, ensuring consistency and efficiency in training across retail outletsKey Achievements -▪ Leading the NSW/ACT sales team to 2 consecutive financial year period growths. FY16 sales growth in retail and commercial channels by 26%. FY17 sales growth of 15% in retail and commercial channels ▪ Mentoring the NZ National Sales Manager and overseeing growth in the NZ business by our GM, where I was able to contribute my experience and knowledge to the team. Business growth in NZ was increased in FY17 by 16% making this achievement the first profitable period for FRANKE ▪ Recognised by peers, clients and competitors as a top leader due to strong expertise in products and customer relationships ▪ Managed the transfer of 80 sink and tap displays from Masters Home Improvements to The Good Guys in 3 months, leading sales focus during the upgrade and co-ordinating distribution with our transport company across NSW/ACT

Mascot Nsw

Electrolux Group is a leading global appliance companyKey Responsibilities -▪ Responsible for the development and strategy of the Trade Marketing function activities in Australia and New Zealand ▪ Provided strategic support and leadership to the national sales team and assisted with the development of marketing plans for all trade activities with major retail partners such as Harvey Norman, The Good Guys, NARTA and Independent retailers ▪ Ongoing support in developing marketing plans, timelines, sales goals, forecasting and budgeting to drive sales across each retailer ▪ Instrumental in managing several vendor relationships from graphic designers, marketing agencies, in-store display manufacturers, printers, and content writers ▪ Effectively managed the national in-store display program across all retail channels with an investment of over $2.5m ▪ Successfully led the Electrolux and AEG brand in-store cooking demonstration programs, enhancing processes, managing the budget, and developing consumer-focused demos, expanding visibility from 5 to 54 stores nationwide▪ Managed a group of 12 cooking demonstrators that offered insights into key product offerings across different retail groups ▪ Managed EHP's demonstrator booking website development to boost in-store program awareness and encourage consumer bookings. Enabled downloads of recipes, cooking tips, and videos from our chefs and brand ambassadors▪ Improved the promotional process by engaging key internal stakeholders, resulting in improved promotions with a higher ROIKey Achievements - ▪ In 2014, Ied an internal team project to review EHP’s in-store display program through a supplier tender process (RFP), which helped reduce costs by 30% of forecasted new display builds and modifications ▪ In-store cooking demonstration program awarded best-in-class consumer focus activity by retail groups (Harvey Norman, Masters, Retravision and NARTA) for 2 consecutive years

Previously known as Staples. Office Equipment and SuppliesKey Responsibilities -• Successfully managed business-to-business marketing campaigns for various business segments, from briefing concepts to external agencies and helping the in-house studio to create effective artwork for the different promotional and CRM campaigns • Responsible for coordinating of catalogues from briefing to print press, ensuring that the projects were delivered to the agreed timelines and within budget. Tracking and reporting on projects, being the key internal stakeholder when projects had to be reviewed for consistency and representation of the brand's guidelines and communication of project status to the business• Liaised and co-ordinated with the Sales teams regarding the delivery of promotions to their clients via promotional point-of-sale flyers or online through the Netxpress ordering system• Developed and managed effective CRM campaigns to increase, maintain and inform new and existing customers of new and current product offerings• Project managed key business events such as the Corporate Express Catalogue Launch to suppliers and business associates

Project Management, Diploma

Editing And Proofreading, Diploma

Bachelor Of Commerce (B.Com.), Marketing

Business Marketing, Diploma