Rod Douglas, CNNatural Products Influencerrodcdouglas@gmail.comMy passion for over 20 years has been discovering and promoting awareness of scientifically-sound nutritional principals, natural products, and healthy lifestyle practices. I've been blessed with opportunities to express this passion in my career, working for companies within the natural products sector, where I have played key roles in product development, marketing and sales for over 15 years.Throughout my career, I've consistently helped companies successfully develop and launch new products, break new ground in product innovation, communicate health benefits to consumers, comply with FDA regulations, boost sales revenues, and maximize marketing dollars through creative and opportunistic marketing strategies.Career highlights include:-Helped transform Alacer Corp.'s Emergen-C brand from an obscure health food store brand into an industry-leading wellness brand with national mass-market distribution.-Developed concept for Emergen-C + MSM formula in 1998, which remains a strong seller for Alacer Corp. -Conceptualized, developed and launched the first clinically-tested low-glycemic-index breakfast cereal marketed in the U.S., which was endorsed by Dr. Barry Sears and launched under the Zone Diet label in 2006.-Responsible for launching Antioxidant Indulgence Cereal in 2008, which was awarded Best New Vegetarian Product by VegNews Magazine at the 2008 Natural Products Expo West Convention.-Led packaging development for Weight Watchers, Cinnabon and Zone Diet brands. -Started natural products consulting and creative services business in 2009.