Rod Edwards Email and Phone Number
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A Business Leader with extensive experience in building stakeholder relationships and engagements and driving commercial success through achieving goals and coaching others to to grow and succeed.Key Areas Of CompetencyLeadershipA developed leadership style of setting goals and working with the team to enable the company to achieve targets as well as enabling each team member to excel. Leading from the front is a key attribute. Demonstrated achievements in both state and national roles. Tested high levels of Emotional Intelligence which in return enables my teams to operate at high levels.Sales and Marketing Demonstrated high achievements in sales and marketing with over 25 years of experience in a wholesale distribution technical environment. Experience in developing poor performing businesses or divisions into maximising their potential in their specific markets. Clear understanding key account management and sales generation methods.StrategyA deep understanding of developing a strategy for sales, operations, product development or new product introduction. Experienced in developing business plans and action plans to grow new markets whilst carefully analysing industry trends and competitor activity.Hands on approach and leading from the front is a key factor to strategic success.ExecutionKey strength of developing strategies and ensuring execution through rigorous follow up and review. Engaging with all team members encouraging, coaching and mentoring to obtain optimum results. Ability to analyse during the process of the plan and react accordingly to market pressures competitor reactions or changeStakeholder Management Experience in dealing with internal stakeholders such as shareholders, key local and international supply line partners, internal functional departments and key accounts. Demonstrated success in building strong relationships with key account customers .
Haneco Lighting Australia
View- Website:
- haneco.com.au
- Employees:
- 42
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Sales DirectorHaneco Lighting Australia Jun 2022 - PresentBrisbane, Queensland, Australia -
National Commercial ManagerHaneco Lighting Australia Aug 2021 - Jun 2022Brisbane, Queensland, Australia -
General Manager Sales - Australia New ZealandClevertronics Apr 2019 - Aug 2021Brisbane, AustraliaClevertronics is the market leader in Australia for Design, Supply and Manufacturing of Emergency Lighting, Automated Monitoring Systems & Sound Evacuation Solutions.As specialists in the Emergency Lighting market, we provide our customers with a dedicated team that has extensive knowledge of the requirements and needs of their applications. Clevertronics products are fitted in some of Australia’s landmark facilities like the Sydney Opera House and the Melbourne Cricket Ground as well as major hospitals, shopping centres and universities. The specialisation is backed by the market’s most comprehensive product range and testing systems that suit every requirement. Warehouses located in all capital cities in Australia as well as Auckland and Christchurch in New Zealand. -
Group Professional Sales DirectorGerard Lighting Pty Ltd Apr 2017 - Mar 2019Gerard Lighting is the company behind Australia's most innovative and comprehensive group of lighting brands. The Group's brand portfolio is the envy of the lighting industry incorporating Pierlite, Sylvania, Crompton, Moonlighting, Inlite, Enesolve, Frend Lighting, Megabay, Whitelite, Concord, CSE and Austube; all of whom are leading lighting entities in their respective marketing segments.As part of Champ Private Equity, collectively, the Gerard Lighting Group offer a powerful combination of complementing brands providing our client’s an innovative and sustainable lighting solution for any lighting design. Head Office and manufacturing facility based in Padstow, New South Wales, with customer service and warehouse resources in each capital city of Australia and New Zealand; the Gerard Lighting Group is a well-known and respected name in the electrical industry since the 1930s. -
Regional General Manager - QldGerard Lighting Pty Ltd Feb 2016 - Mar 2017 -
General Manager - Commercial IndustrialGerard Lighting Group Aug 2015 - Jan 2016Sydney, AustraliaKey Responsibilities:• Strategically manage and develop the Commercial & Industrial Lighting market segment including marketing strategies, customer base, brand equity and personnel in consultation with Senior Management• Continuously improve the reputation of the Company’s service and products, and ensure the profitability of the market segment in order to promote sustainable and profitable growth Sets the direction and strategy for the overall product portfolio. • Ensure that products are marketed and sold in accordance with budgeted objectives to obtain maximum gross margin return on investment, having regard to manufacturing capacity and capital invested in plant and inventory.• Develop and control tactical level activities such as public relations and advertising• Manage and seek to improve the company’s competitive position through business growth and development.• Negotiate major contracts and develops new business opportunities to maximize growth. -
DirectorNhp Electrical Engineering Products Pty Ltd ( Australia ) & Nhp Electrical Engineering Products (Nz) Sep 2005 - Aug 2015Brisbane, AustraliaFormed in 1968 by Nigel H Peck, NHP is Australia / New Zealand’s largest industrial electrical product supplier. With Head office based in Richmond (Vic) and a manufacturing and national distribution facility in Laverton (Vic), NHP is still 100% Australian and privately owned. Managed by a board of 6 directors, who are all active in the business, NHP distributes locally manufactured products, as well as imported products, from 62 international suppliers.Director Responsibilities:• Reporting directly to the Chief Executive Officer / Managing Director • Corporate governance• Fiduciary duties with in the company• Review and action monthly functional Board Reports• Attend 12 monthly board meetings and Annual General Meetings• Annual General Meeting included a full report on sales and operations activity for previous year to shareholders• Create commentary for board report on Sales / project pipeline and forecast -
Director - Sales And BrandsNhp Electrical Engineering Products Pty Ltd 2008 - Jul 2015Responsibilities:• Reporting to the Chief Executive Officer / Managing Director• Added responsibilities included Management of the Creative Marketing Department with 1 Direct reports and 20 indirect reports this included communications, digital media catalogues and merchandising • Added responsibilities included leadership and management of the Product and Brands team with 1 Direct report and 60 indirect reports. This included new product search, product life cycle management. Supply line partner relationships and technical support• Extra responsibilities were total management of the customer service centre• In total 9 direct reports 350 + indirect reports -
Director - Sales AustralasiaNhp Electrical Engineering Products Pty Ltd 2005 - 2008Responsibilities:• Reporting directly to the Chief Executive Officer / Managing Director • Prime responsibility was the Sales and Operations Management of the Branches through out Australia and New Zealand total P & L• Secondary focus were typical board Member responsibilities and engage were any as cross functional management issues arose• Monthly Sales and margin Board Reports• Review all other Departments Reports for monthly Board meetings -
National Sales ManagerNhp Electrical Engineering Products Pty Ltd 2004 - 2005Responsibilities:• Reporting directly to the Chief Executive Officer / Managing Director • Responsible for all aspects of Sales and Operations of the 5 Australian states and New Zealand with 7 direct reports and 130 sales staff• Create a ‘ One Team national approach ‘ to Sales and Margin Reporting • Engage with Marketing and Product Departments to maximise new product launches and Supply Line Partner Visits• National Wholesale channel responsibility• Key Account Management and Contact -
State Manager - QueenslandNhp Electrical Engineering Products Pty Ltd 2001 - 2004BrisbaneResponsibilities:• Reporting directly to the Director – Products and Marketing • Total responsibility for the Queensland operation (5 Branches) including total P&L responsibility. Head count total of 50 with 7 direct reports• Provided leadership and motivation to the State Sales team• Provided leadership to the state administration and operations team• Increase NHP image within the industry by key account management and Industry Associations -
State Manager - QueenslandClipsal 1997 - 2000Brisbane, AustraliaClipsal was established in 1920 by Alfred Gerard and has grown into Australia’s number one brand choice in Electrical accessories. -
State Manager - QueenslandPierlite Australia Pty. Ltd. 1994 - 1997Australia’s largest lighting manufacturer with its head office and factory based in Padstow NSW. Pierlite was a division of Gerard Industries Australia, largest suppliers of Australian made electrical accessories.
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State ManagerEye Lighting Industries May 1985 - Mar 1994Queensland, AustraliaAustralian and Japanese owned industrial / Commercial lighting company. Head office based in Brisbane.
Rod Edwards Skills
Rod Edwards Education Details
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Business/Commerce, General -
Strategic Marketing Management -
Advanced Management Program -
Justice Of The Peace , Jp QualifiedQueensland Department Of Justice And Attorney General -
Macquarie Graduate School Of Management (Mgsm)Marketing Management -
Diploma Company Directors Course -
Diploma Company Directors -
Bachelor Of Business
Frequently Asked Questions about Rod Edwards
What company does Rod Edwards work for?
Rod Edwards works for Haneco Lighting Australia
What is Rod Edwards's role at the current company?
Rod Edwards's current role is Sales Director at Haneco Lighting Australia.
What is Rod Edwards's email address?
Rod Edwards's email address is re****@****.com.au
What schools did Rod Edwards attend?
Rod Edwards attended The University Of Queensland, Harvard Business School, University Of Melbourne - Melbourne Business School, Justice Of The Peace , Jp Qualified, Macquarie Graduate School Of Management (Mgsm), The University Of Sydney Business School, Australian Institute Of Company Directors, University Of Southern Queensland.
What skills is Rod Edwards known for?
Rod Edwards has skills like Key Account Management, Sales Management, Switchgear, Leadership, New Business Development, Team Building, Business Development, Variable Frequency Drives, Manufacturing, Industrial Control, Account Management, Sales.
Who are Rod Edwards's colleagues?
Rod Edwards's colleagues are Dale Cook, Linan Geng, Shize Liu, Penny Watson, 徐春欢, Yevgeniy Petrovskiy, Craig Soper.
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Rod Edwards
Director At Rsm Australia And Rsm Financial Services Australia Pty LtdGreater Perth Area1rsm.com.au -
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