Roderick Brown Email and Phone Number
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Strategic insights and category management professional with a proven track record turning multiple research and data sources into insights leading to increased sales and category development. Able to build and maintain effective partnerships with senior executives and C-level teams leading to status of trusted advisor. Experience across fast-moving consumer goods (FMCG) categories such as Food & Beverage, Confections, Pet Care, Paper Products, Infant Care, Feminine Care, and Household Cleaning. Client experience includes Mars, Perfetti van Melle, Lindt/Russell Stover, Bob Evans Farms, Butterball, Florida’s Natural, First Quality, 3M and GoJo.Strategic Insights – Exceptional ability to assist clients in developing strategic initiatives by discovering business insights. Able to combine insights into a cohesive story that leads to team consensus on indicated actions.Category Development/Management – Able to combine scan, consumer panel, shopper card, and geodemographic data to form foundation for category thought leadership built on solid consumer and sales insights. Strong capability to tie insights to feasible account and store-level activation resulting in successful execution. Key SkillsFast Moving Consumer Good (FMCG)IRI & Nielsen Syndicated DataConsumer InsightsBig Data Integration and AnalysisCategory Development / ManagementTrade Promotion ManagementRevenue Management / Price ModelingAssortment OptimizationConsumer SegmentationCustomer Planning & SegmentationE-Commerce Data and Consumer AnalysisShopper Marketing Shopper InsightsMarketing Mix / ProductivityData VisualizationStory Telling with DataConsumer Panel AnalysisAdvanced Excel, PowerPoint & WordVisual Basic for Applications (VBA)SQL, Tableau and Power BI
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Director Of Customer SuccessBig Chalk Apr 2023 - PresentEvanston, Il, Us
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Senior ConsultantBig Chalk Apr 2021 - May 2023Evanston, Il, Us
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Client Insights PrincipalIri 2009 - Mar 2021Chicago, Il, UsResponsible for leading client service team of five associates servicing six mid-market clients, generating over $8 million in annual revenue.• Contributed to brand growth of over 15% by delivering regular business reviews to larger clients with specific recommendations resulting in sales growth. • Generated $1M+ in revenue growth by negotiating and delivering on the renewal of five multi-year client contracts protecting $7M+ in annual contract value. • Drove overall client satisfaction to 94% with 83% rating service “Extremely Satisfied” in this new company-wide initiative.• Generated improved trade promotion ROI resulting in 6% dollar sales growth, a 4X increase in dollar profit by leading implementation of trade promotion planning and evaluation system at a mid-market food company.• Used advanced cross-category panel analysis to identify new consumer perceived meal segment with strong growth potential. Included Affinity Analysis and Consumer Decision Trees.• Increased client profits $6M, meeting client need to improve marketing ROI, by leading team to conduct integrated marketing mix and television advertising optimization analysis.• Developed unique analysis of COVID impact on key client categories in the Convenience channel using weekly state level data. • Helped clients deliver category thought leadership to key accounts, created system for seamlessly using scan and consumer panel data to analyze both category and brand performance at both the channel and retailer level.• Featured breakout speaker at IRI Summit conference on trade promotion planning. -
Managing DirectorDechert-Hampe & Co. 1997 - 2009San Juan Capistrano, Ca, UsResponsible for high profile clients such as Mars, Red Bull, Ready Pac, Kellogg, and Best Buy.• Designed PetSource® Category Information Center, providing a library of over 700 PowerPoint slides containing updated account specific information based on sales, merchandising, and consumer panel data. • Created a customer segmentation quantitative model with assistance from other DHC consultants, utilizing over 20 internal and external data sources to segment customers.• Developed an automated post promotion event analysis system utilizing syndicated data enabling the client to save considerable trade promotion funds by focusing on events that deliver on targeted profitability.• Served on FMI sponsored effort entitled “Front End Focus” to drive retailer check stand impulse sales for key categories.
Roderick Brown Skills
Roderick Brown Education Details
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Indiana University - Kelley School Of BusinessMarketing -
St. Andrews UniversityEconomics
Frequently Asked Questions about Roderick Brown
What company does Roderick Brown work for?
Roderick Brown works for Big Chalk
What is Roderick Brown's role at the current company?
Roderick Brown's current role is Director of Customer Success at Big Chalk Analytics.
What is Roderick Brown's email address?
Roderick Brown's email address is ro****@****ide.com
What is Roderick Brown's direct phone number?
Roderick Brown's direct phone number is +194936*****
What schools did Roderick Brown attend?
Roderick Brown attended Indiana University - Kelley School Of Business, St. Andrews University.
What skills is Roderick Brown known for?
Roderick Brown has skills like Market Research, Consumer Products, Customer Insight, Marketing Strategy, Fmcg, Shopper Marketing, Marketing, Segmentation, Crm, Management, Cross Functional Team Leadership, Brand Management.
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