Roderick Cabanban Email and Phone Number
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Senior Level Management with vast experience of in all aspects of sales, marketing, business development, brand portfolio, training and operation and direction execution...Specialties: competitive analysis, organization set - up and sustainability
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Product Manager - Companion Animal (Rx Medications)PpicValenzuela, Ncr, Ph -
Key Accounts ManagerVirbac Philippines Inc. Feb 2018 - PresentPhilippinesReporting to the General Manager of Virbac Philippines. Responsible for the development and achievement of sales through the direct sales channel as a business unit. Acquiring a thorough understanding of key customer needs and requirements, to promote company’s solutions and achieve mutual satisfaction. Focusing on growing and developing existing clients and formulating business plans for all current accounts and future opportunities. Develop trust relationships with major clients to ensure long term business association. Expand the relationships with existing customers by continuously proposing solutions that meet their objectives. Serve as the link of communication between key customers and internal teams and all departments. Resolve any issues and problems faced by customers and deal with complaints to maintain trust, strengthening the image of the organization. Prepare regular progress reports and forecasts to internal and external stakeholders using key account metrics. Achieving monthly, half year and yearly sales and collection objectives. Organizing customer seminars, exhibitions, in farm services as designed by company. Collecting market data, analysing and developing business forecasts and stock requirements. Building company image in the area of operation.
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Project Manager - Cfsharp Holdings Inc.– Consumer , Healthcare/Wellness & Medical DivisionC. F. Sharp Holdings, Inc. Nov 2011 - Jan 2018Manila, PhilippinesReporting to the Chairman. Build the business from start to full – operational status. Expand the business by building distribution network and sales channels. Leading a team and identifying new business opportunities, initiatives and strategies for sales and profit objectives. Prepare recommendations to achieve company smooth processes, objectives and results. Designing and implementing strategic communication, sales programs and multi - channel marketing solutions by developing strong relationships with key stakeholders and decision makers in the specified industry. Interacting directly with clients at the management & senior management level to understand industry challenges to provide solutions. Engaging and building long-standing relationships with clients and thought leaders. Overseeing and ensuring business units/projects are delivered to the highest standards. Quickly weigh and track the potentials and results of the departments. Propose, recommend and create certain improvements and adjustments to meet the changing needs and requirements. Formulates policies, procedures, budgets for ensure company’s profitability. Make certain the effective marketing programs, operating expenses, sales targets are within the estimated budget. Develop, train, form and motivate individuals or team for effective implementation and completion of programs to achieve desired results. Performs follow – up meetings on regular basis and to ensure progress. Evaluate and coordinate with the department for developmental goals. Facilitates client meetings effectively. Demonstrate research skills to ensure new business development to expand the future of the company.
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Head Of Sales/Marketing Imex (International Medexchange Depot Inc.) – PharmaceuticalImex (International Medexchange Depot Inc.) Aug 2010 - Nov 2011Quezon CityLeads and manages the entire operation of sales and marketing team. Oversees the conceptualization, planning, implementation and evaluation of programs; prepares budget and manages profitability in the accounts. Key person for the overall achievement of sales/marketing and operating income. To oversee and control the sales, marketing operation and business development of IMEX Philippines Recommends direction of marketing plans as well to plan and launch new products and/or formulation and/or pack sizes and to control the execution of launches within the time – frame set. To devise and implement sales and marketing strategies; reviews and presents promotional work plans, budget appropriations and updates to the management; prepares calendar of activities for promotion, sampling, special events and account-related activities. Continuously engaged with assigned Distributor/Partners in order to ensure the effective implementation of the marketing strategies with the objective to achieve the annual budgeted operating income as well as distribution, collections and sales return issues. Successful implementation of annual budget that includes sales targets in different trade channels, salaries, transportations, allowances, local direct marketing cost etc. Prepares annual and quarterly sales report and reviews likewise monthly monitoring of sales to different trade channels on a regular basis. To interact with the sales and marketing team to gather information to optimize sales for the growth of IMEX thru holding periodic meetings and joint field visits. . Approves, disapproves cash advances and disbursements. To coordinate with the regulatory, legal, commercial, financial and administrative operation including the human resources. Performs other duties and responsibilities deem necessary for the post.
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Division Manager - PharmaceuticalEurodrug Laboratories B.V. Sep 2007 - Jul 2010PhilippinesResponsible for the overall Sales and Marketing operation and expansion of Eurodrug Laboratories Philippines. Reports to the Global Managing Director/Chief Financial Officer of Eurodrug Laboratories. Manages all employees under Eurodrug division. Coordinates with national distributor in relation to trade channels, deliveries, sales collections and etc. Expanding Eurodrug business thru different sub-distributors in different location of the country. Creates contacts with customers, doctors, local suppliers, trade channels, sub-distributors and institutional accounts. Responsible for the achievement of annual sales budget and operating income of Eurodrug Philippines. Recommends and practices realistic judgement on project proposals, cash advances and disbursements, purchase order of pharmaceutical product for importation from forecasting and shipment monitoring, personnel appraisals. Oversees and controls overall operation such as financial aspects of sales, marketing and others. Superintends implementation of marketing plans and cascades the directions from the regional office in Hong Kong and The Netherlands. Prepares budget setting as well as profit and loss management of the division. Optimizes utilization of operational budget in advertisement and promotion, salaries, funds and others. Submits periodic reports to Eurodrug Laboratories Global Headquarters. Performs other duties and responsibilities deem necessary for the post.
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Product Manager - PharmaceuticalEurodrug Laboratories B.V. May 2007 - Sep 2007PhilippinesReports directly to the local Division Manager and Managing Director for Asia of Eurodrug Laboratories, Netherlands. Effectively manage all Eurodrug products from the pre-marketing conceptualization to implementation of creative marketing plans. Responsible for the development, strict implementation and execution of marketing plans per product by therapeutic segment. Conducts product launches from the start, post and follow-through facet of the marketing initiative. Conducts market data analysis on trends, segment needs and developments vis-à-vis competition. Prepares and review periodically cycle plan of action per product to ensure quarterly optimal utilization and implementation of promotional materials. Strictly monitor marketing initiated activities such as product presentations, round table discussions, lay forum and etc. Facilitates close coordination with the various medical associations or institutions to showcase different Eurodrug products. Recommends proposals in line with market needs, budget and results versus return of investments.Conducts periodic product trainings or refresher courses to Medical Sales Representatives to sharpen and develop product knowledge. Prepares sample distribution and marketing programs aligned with the current product promotional thrusts. Protects the interests of Eurodrug Laboratories at all times.
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District Manager - Medical Consumer DivisionTraining And Marketing Professionals Inc. Sep 2006 - Mar 2007PhilippinesReports to the Operations Manager. Accurately and promptly submits all required reports as agreed upon. Supervises Professional Healthcare Representatives (PHR) assigned in North Manila and North Luzon. Ensures effective training and development of all assigned PHR. Evaluate and provide thorough analysis of PHRs’ performance based on agreed competencies and commitments. Maintains and accounts properly all company properties granted to the district. Adhered to company policies at all times to embody integrity and trust.Ensures adequate distribution of all Johnson and Johnson products in selected institutions, hospitals and clinics in assigned district. Initiates and implements marketing activities in areas of responsibility in coordination with Sales and Marketing to maximize off take of Johnson and Johnson products.
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Senior Territory Manager – Nutritional CompanyDumex Philippines Jun 2000 - Apr 2006PhilippinesNegotiate and take orders of drugstores, groceries and dispensing healthcare professionals. Implement marketing programs to support sales of accounts handled. Partnered with key account managers of the programs to move products. Checked on stock availability and display of products with merchandiser in the trade. Gives feedback to marketing regarding brand competition. Conducts trade blitzes (giving nutritional information and support to consumers) in the trade. Promotion of a wide range of nutritional products to healthcare professionals such as Pediatricians, Ob – Gyns, General Practitioners and Midwives to give them an alternative choice of premium quality milk formulas at best value. Utilize product knowledge and selling skills thru electronic detailing to develop influential endorsers of the products to enlarge market share. Vigilant on brand competition in the medical entities and gives feedback for marketing strategies. Conduct product presentations and business development programs to medical practitioners to create brand recall. Organize pregnancy classes to expectant mothers to generate brand awareness and support. -
Territory Manager – Nutritional/Pharmceutical CompanyWyeth Philippines Jul 1995 - May 2000PhilippinesPromoted pharmaceutical products to various physicians (respiratory, anti-infectives, cardiovascular, gastro-intestinal and other specialty lines). Strengthening ties to key doctors thru operational activities and services to increase recommendation of the products. Attain the marketing targets of specified products of the division by generating more sales. Collaborated with hospital chief pharmacies and drugstore clerks to implement business programs. Involved in CME activities by organizing and planning round table discussions and post-graduate courses for medical practitioners. Maintain goodwill with customers to increase sales of the territory assigned.Coordinate and field work with sales counterparts/distributor for the achievement of sales. Establish contacts with prospective customers and open new accounts for sales of the company products. Discuss with new and regular customers information samples of new products, price quotations, terms of payment and the like. Book orders from customers and ensure delivery of products.
Roderick Cabanban Skills
Roderick Cabanban Education Details
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Behavioral Science -
Lourdes School Of Quezon City -
Mater Carmeli School
Frequently Asked Questions about Roderick Cabanban
What company does Roderick Cabanban work for?
Roderick Cabanban works for Ppic
What is Roderick Cabanban's role at the current company?
Roderick Cabanban's current role is Product Manager - Companion Animal (Rx Medications).
What is Roderick Cabanban's email address?
Roderick Cabanban's email address is ro****@****.com.ph
What schools did Roderick Cabanban attend?
Roderick Cabanban attended University Of Santo Tomas, Lourdes School Of Quezon City, Mater Carmeli School.
What are some of Roderick Cabanban's interests?
Roderick Cabanban has interest in Technology, Human Behaviour, Training And Etc.
What skills is Roderick Cabanban known for?
Roderick Cabanban has skills like Marketing Management, Sales Development, Strategic And Forecasting Planning, Operational Management, Risk Management, Financial Analysis And Planning, Marketing Strategies, Key Accounts Management And Development, Training Management, Project Management, Brand Development, Portfolio Management.
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