Roderick Eeninkwinkel Email and Phone Number

- Commercially and strategically responsible for 10 webshops- Building & managing a team of CRO and content specialists- Stakeholder management- Customer journey optimization

• Commercially responsible for acquisition sales via Tele2.nl.• Data-driven optimization of the website.• Align pricing and promotions with product & proposition managers.• Representation of online sales interests in the total distribution mix. • Initiator & owner of digital investment proposals and responsible for execution.• Develop strategy, annual plan, KPIs and roadmap of Tele2.nl (based on sales, NPS & CPO).

ANWBCAMPING.NL- Online marketing. Increased high quality traffic through SEO, SEA (Google Adwords & Bing Ads) and retargeting. - Conversion optimization. A/B testing (Visual Website Optimizer)- Front-end development. Delived mockups and design, user testing and user flow analysis. - Product owner role scrum team. Prioritize backlog, manage stakeholder interests, schedule release planning, monitor budget. - Content management. Increase quality and quantity of content.ANWBTICKETS.NL- Online marketing. Increased high quality traffic through SEO, SEA (Google Adwords & Bing Ads).- Maintain relationship with external supplier- Determine supply of attractions- Strategic roadmap

REIZEN.NL- Online Marketing. SEO, usability, email marketing, social media marketing, content marketing- Led the tender process to a new website builderANWBTICKETS.NL- Online marketing. Increased high quality traffic through SEO, SEA (Google Adwords & Bing Ads).- Maintain relationship with external supplier- Determine supply of attractions- Strategic roadmapANWBCAMPING.NL- Weekly conversion testing- Usability improvements- Led the organisational transition to go from 'gut feeling' marketing decisions to fact-based marketing decisions

I was hired as Innovation Consultant to improve the technical carhelpline for ANWB members. Responsibilities include evaluate and improve the existing processes, develop a new strategy, and start a cultural change within the department.

STRAATFOTOGRAFIE.NL- Personal blog about street photography. - I do not necessarily show my own work here, but created a community for street photographers to showcase their work instead.- Largest website about street photography in the Netherlands (1200+ Facebook fans, 900+ Twitter followers, ~2.000 visitors monthly)

Co founder of a peer to peer photography equipment renting platform. Our startup was the Airbnb for photography. Responsible for strategy, front-end development, and marketing.

The Incompany Programme, facilitated by ORMIT, combines the certainty of a challenging job with the opportunity of developing your talents. During a two-year period I was deployed at four diverse and challenging projects within the Royal Dutch Touring Club ANWB. This way I discovered in practice which job and working environment suited my possibilities and personality best.Personal development and growth is an important part of the ORMIT approach Only once you know yourself well, you can start to manage others. ORMIT facilitated in coaching, regular intervision sessions and a personal mentor. During my Incompany Programme I have fullfilled the following positions at the Royal Dutch Touring Club ANWB: Position 1: Projectleader Innovation Management (3 months)Wrote the Corporate Innovation Strategy of the ANWB for the upcoming years based on the Corporate Strategy. Furthermore, developed a framework to monitor, measure and evaluate past as well as current innovation projects. Position 2: Project Management Officer ISIS (8 months)Responsible for the project planning, resource analysis, and progress reports. Position 3: Procesmanager Contact Center (4 months)Represented the Contact Center in marketing campaigns and realised various projects (B2C chat, telecommuting) within the Contact Center. Position 4: Teammanager Contact Center team Basis (8 months)Lead a team of 20 FTE of telephone advisers. Responsible for selection of employees, coaching and day-to-day operations.

Worked as freelance web designer for entrepreneurs, non-profit & student organisations, and medium sized enterprises.

Performed a benchmark research for a small consultancy firm. Tasks include interviewing competitors, gathering and analysis of data, reporting and presenting the results.

Assisting the Web Content Manager in editing the TiasNimbas website. Implemented SEO changes and advised on technical and usability issues.

Coordinated the international exchange programme ‘100 days of doing good’ (a 3-month internship within an ING Chances for Children department for graduates). Managed all communication for the internal ING junior talent management network through, but not limited to, an online knowledge centre. Developed the ING Global Community on AIESEC.net.

Organized the TNT Global Experience Programme, a cooperation between AIESEC, TNT and the World Food Programme in order to create cultural understanding and awareness of humanitarian aid under students. Responsible for marketing & selection.

Performed a market research for a Dutch service company in the printing industry, which included a one month field-research in Turkey. Visited and interviewed fourteen companies in Istanbul, Ankara, and Izmir. Wrote recommendations on whether to expand to Turkey.