Senior Designer | Design Director
CurrentAlong with many other tasks, I direct the development and design of multiple product lines with diverse timelines and market scopes. One of my key assignments in this role is to identify gaps for growth opportunities within Fila on both short-term and long-term scales, while considering macro and micro perspectives. I am tasked with translating consumer problems into profitable product solutions, as well as building strong cross-functional relationships with merchandising, sales, production, tech, fabric R&D, and marketing. I lead the creation of inspiration boards, trend overviews, seasonal color palettes, and all other seasonal support materials. I supervise various categories with Fila such as Tennis, Basketball, Fitness, Running, Lifestyle, Collaborations, and all Brand initiatives related to products.Key achievements:Represented Fila North America as creative lead for all Global initiatives.Fostered team growth by empowering, holding accountability, promoting learning agility, and cultivating a growth mindset.Minimized environmental impact by driving sustainable innovation across the product lifecycle, internally and externally.Provided team with clear KPIs, Targets, and 90-day plans aligned with business and global operational needs.Directed team to achieve target margin and highest standard of quality across all products.Led and drove the inception of new products, processes, materials, and concepts.Guided definition/enhancement of test parameters and standards required to elevate/measure the performance of products.Led design/development and research trips to domestic suppliers and across Asia and Europe with a fully functional team.Provided visionary leadership to the design team by guiding the creative process from concept to execution. Set artistic direction for seasonal collections and marketing campaigns, while ensuring alignment with brand's aesthetic and values.