Nike, Inc EKIN- Dallas 9/2015-Present Dallas. TX Responsible for developing and advancing Nike Direct Store Associates & Consumers product knowledge by collaborating with different organizations/territories across North America. Creates and organizes grass root trainings to develop and advance N.A. Key Brand Stories & Products. Organizes and facilitates, focus groups, market travels, and retail store visits to identify and monitor movements of cultural trends and product insights to create new marketing opportunities. Achievements/Trainings: Insights Training 2019, 2020, 2021, Cultural Sensing Training 2022Key Accomplishments:• Collaborated with Catalyst Marketing to Host Travis Scotts’ All for Houston AF1 x Cactus Jack launch at AstroWorld 19’. Organized and facilitated a Q&A forum with design team and interacted with consumers at the All for Houston activation.• Collaborated with Entertainment and Sports Marketing teams; invited to host ASW LA Marker Studio 18’; ASW Charlotte: Own the Court 19’; and ASW Chicago 20: FNL ASW. Responsible for facilitating the Q&A forums and the briefing/debriefing of talent such as Kobe Bryant, Paul George, John Elliot, Edison Chen, Rodney Rikai and Aaron Kai.• Collaborated with influencer Channing of CNK Daily and Centre to cultivate Dallas’ first ever “Airmax Day” celebration. Orchestrated a 250-person event resulting in Centre selling over 50 pairs of AirMax 270; while CNK Daily achieved over 1k social media impressions (Instagram).