 Sales Director | Reseller Accounts Manager. Chief sales representative responsible for all direct company sales including online, in-store, OEM and B2B. Manage over 285 active reseller accounts including Home Depot, Lowes, Amazon, Grainger, Zoro, Tractor Supply, Northern Tool, True Value, Power Equipment Direct and numerous third-party ecommerce providers in the US, Canada and South America.  ECommerce Director.  Chief Marketing Officer | Digital Campaigns Manager.  Analytics Manager.  Industry Magazines | Influencer Manager.  Marketing Communications | Video and Graphics Developer.  Social Media Manager.  TradeShow Manager.

 Chief Marketing | Digital Campaigns Manager. Deliver go-to-market and innovation strategies for professional cycling equipment manufacturer XLAB (triathlon / road cycling) and Dawn To Dusk (gravel / mountain biking). Oversee all tactical initiatives, including market intelligence, market development, paid advertising and communications, channel strategy, sales training and support. Analytics Manager. Manage and monitor the effectiveness of marketing programs, including paid and non-paid digital campaigns, print advertising, product launches, press releases. Execute paid advertising campaigns and regulate adjustments to ensure maximum return on investment related activities. Trade Review | Sponsorship Manager. Regularly coordinate new product magazine reviews and industry influencers. Nurture existing team sponsorships and regularly collaborate with leading sponsored triathletes. Marketing Communications | Graphics Designer. Leverage Adobe Photoshop, Illustrator, and InDesign to develop bike magazine advertisements, hardcopy event collateral, product videos, product header cards/labels, product data/instruction sheets, Mailchimp newsletters, sale promotion copies, product flyers and collateral to support domestic and international retailers. Developed numerous advertisements, videos and digital advertising animations for several major cycling magazines. Web Site Manager | Content Developer. Manage web site developer and perform minor web site additions/updates as necessary. Regularly perform new product and promotional video and photography shoots. Developed new YouTube business channel and integrated videos into existing websites. Provide Google analytics and conversion performance summaries to management on a monthly basis.  Social Media Manager. Regularly leverage Adobe Photoshop, Illustrator, Premier and After Effects to develop and post social media content for company Instagram, Facebook, YouTube & Twitter accounts.

• Marketing & Digital Campaigns Manager. Developed digital marketing advertisements, including over 130 product and promotional videos. • Marketing Communications | Graphics Designer. Responsible for developing trade show banners, signs, collateral, product pricing books, digital advertisements, promotional videos and sales support kits to aid nationwide sales personnel. • Web Site Manager. Responsible for NetSuite-based web site content creation including product descriptions, images, video placements and support articles.• Social Media Manager. Generated all social media content and company wide communications across five portals. • Trade Show Manager. Facilitated the ACA (American Corrections Association) booth setup, collateral development and participated in the 3 day show. https://edgetechinc.com/

- Marketing & Digital Campaigns Manager. Generated thousands of digital marketing advertisements and videos.- Marketing Communications | Graphics Designer. Developed all retail account point of sales collateral, digital advertisements, videos and over 600 in-store roadshow sales kits to aid sales account managers and retail personnel. - Industry Analyst. Provided monthly industry trends, market analysis and Google analytics summaries to CEO and senior management team.- Marketing Strategist. Proposed successful business plan to senior management team and is now one of RIS’s core business units. Crafted company’s lead product marketing claim.- Advertising Analyst. Managed consumer products cost comparison data to support retailer point of sale collateral and on-line advertisements including Costco US/Canada/Mexico/UK, Fry’s Electronics and Sam’s Club. - Product Manager: Managed Inkplicity & Amazon e-commerce products for 6 years. Designed product images, listing descriptions and SEO optimizations.- Web Content Developer. Generated all web content to support the launch of 7 multi-language sites including 6 regional Inkjet411 technical support sites and the Inkplicity e-commerce site. - Social Media Manager. Generated all social media content and managed communications for 7 years across 5 company sites. - Customer Support Expert. Diligently provided daily end-customer support for 7 years across worldwide retail accounts, Inkplicity.com and Amazon e-commerce portals. - Article Writer. Developed over 20 industry and technology articles for Inkjet411 and Inkplicity. Collaborated with industry analysts and magazine reviewers; successfully published multiple Retail Inkjet Solutions business and industry articles. - Training Communications. Co-developed RIS InkCenter training content, adhering to UX design principles to best support in-store retail personnel.

- Program manager of worldwide Kodak consumer printer and ink advertising claims.- Generated seven lead claims used on product packaging, retail POP displays, circular, television and on-line advertising over the last five years.- Performed competitive product analysis and benchmark product testing in support of all future printer and ink development programs and activities.- Developed global manufacturer and aftermarket ink cost analysis presentations. - Managed six independent testing and data collection vendors with $750K+ annual test budget.- Generated advertising claims legal defense documentation; directly assisted chief and regional counsel in seven advertising challenges & counterchallenges. - Developed technology presentations and product video blogs.- Co-developed product reviewer guides, industry articles, press briefing data.- Provided lead tradeshow demonstration support and conducted numerous press interviews.

- Lead trainer and curriculum developer of all Encad/Kodak large-format printer training materials; conducted worldwide partner sales and technical instructor-led training classes for over 2600 personnel in 45 countries on 15 printer models.- Developed over 35 training courseware modules and 18 full-length video training tutorials using a variety of presentation software and media.- Conducted global wide-format printer technical and raster image processor application training for regional distributors and select customers.- Performed printer hardware installation and application training for key accounts.- Conducted service engineering analysis on printer prototypes.- Participated in cross-functional product design team meetings; co-developed product service business plan to satisfy new printer manufacturing requirements. - Developed large format printer service manual and training courseware.- Provided on-site support for escalated customer issues and key OEM accounts.- Coordinated and participated in multiple Kodak sponsored technology events.

- Trained foreign military personnel on anti-submarine warfare operations and equipment repair for 2 ½ years at sea and in classroom settings.

- Electronics maintenance technician and classroom trainer on primary anti-submarine acoustic detection system, underwater battery fire control system, torpedo weapon system and 13 auxiliary support systems. - Work center supervisor for 18 months.- Taught foreign and domestic military personnel for 3 ½ years on anti-submarine warfare systems.- Skilled in service and repair of mechanical support systems, including water pressurization, hydraulic and gas.- Specialist in electronic signals analysis; strong electrical background in both commercial equipment and residential installations.- Participated on small craft assault team for 6 months during Silk Worm Missle Crisis (Iran - 1988).