Innovative and highly effective National and Regional Sales and Business Development Manager; exceptional team builder and communicator. Broad history as a Pro Audio market strategist, regarded as a respected sales team leader, teacher, presenter, and coach.My focus has always been to grow business by understanding core technology and its compelling applications, focused market identification and messaging, equipping the team to succeed, providing solid technical answers, building relationships, and providing exemplary customer support. As a team builder and leader, my goal has always been to help people achieve their goals by providing the support and tools necessary for them to succeed. This perspective of 'partnership' has been always been a hallmark of my success. My roles in Pro AV, including ten years as a systems sales engineer at major integrators, regional independent manufacturer's sales rep, manufacturer's sales management, being the face-of-the-brand, teaching, coaching, building cross-functional teamwork, priority balancing, etc., all enhance my ability to build relationships with a broad variety of groups, and communicate corporate messaging effectively. I take pride that I've developed a reputation as a trusted source with clients, key decision makers, and within my sales teams.Past positions include Pro Audio Sales Manager, Worldwide for Dolby Labs, Director of Technical Training & Education at Community Loudspeakers; Western Regional Sales Manager at Community; National Sales Manager at SLS Audio; Marketing Manager at JBL Professional; National Sales Manager (Installations) at L-Acoustics US; and Consultant Liaison (Western US) at AMX.My Pro Audio system design chops are broad, including system design/development of all types: traditional and immersive performing arts centers, houses of worship, boardrooms, distributed audio, sports centers, educational venues, etc. My personal goal is to strive to achieve the best, balanced solution for the client, and help everyone in the process achieve their goals. Extensive experience working within budgetary expectations to optimize performance, designing systems ranging from 2.1 to concert-grade live Dolby Atmos immersive systems (list of notable systems available on request). I've also taught numerous courses on appropriate sound-system design and product application at industry trade shows, dealer and rep facilities nationwide, at distributor locations internationally, and have authored multiple articles published in industry trades. Dante Certified, Q-Sys Certified.
Electronic Contracting (Ecc)
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Solutions ConsultantElectronic Contracting (Ecc)Springfield, Mo, Us
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National Sales ManagerLowell Manufacturing Nov 2022 - Jan 2024Managing a national network of about 50 independent sales representatives, sales support to the commercial integrator and consultant A-V communities, product applications support. -
Pro Audio Sales Manager, WorldwideDolby Labs Oct 2014 - Jan 2021Managed worldwide sales network (US Regional rep network, International Distributors). Created and presented compelling sales and demo materials to the US Authorized Dealer network, Consultants, and Clients. See CV for details.Blending technical expertise with effective communications; extensive track-record of generating and building team and client buy-in. Exceptional interpersonal skills, with solutions generated through creating and supporting a collaborative perspective with clients and team-members. Extensive industry management experience, with strong relationships throughout (dealers, reps, competitors, consultants, etc.). Trusted leadership, personal and professional integrity.Extensive history of creative system design/development of all types, with an emphasis on optimized subjective performance. Example projects include the Dolby Terrace at the Academy Museum of Motion Pictures (open-air glass dome, Hollywood); live Dolby Atmos retrofit system at the House of Blues, Mandalay Bay, Las Vegas; live Dolby Atmos system design for 5,200-seat performing arts center (pending); numerous traditional performing arts centers and houses of worship of all types, sports centers, boardrooms, distributed audio, etc.Extensive experience developing and delivering product- and technical-training seminars, focusing on competitive analysis and product applications as a problem-solverSuccessful track-record as a systems designer, leader, sales manager, teacher, technical writer, & system tunerPersonal Business Philosophy: Provide exceptional customer service; develop business growth by earning and maintaining a partnership climate with clients and co-workers, building lasting, mutually profitable relationships.
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Dir. Of Technical Training & EducationCommunity Professional Loudspeakers Jul 2012 - Aug 2014Springfield, Mo'Hands-on marketing': direction and creation of sales support tools, worldwide training for distributors and dealers, consultant liaison for western US, etc. Created and presented system design and applications training, created product presentation strategies, software training, etc. Past Western Regional SM, successfully managed multiple rep firms, conducted multiple product road-show presentations, and was instrumental in creating the national sales plan, in conjunction with Community's Director of Sales & Marketing. See CV for details.
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Sales ManagerCommunity Professional Loudspeakers Sep 2007 - Jul 2012Western RegionalManage and support multiple independent rep firms, create supporting sales tools, etc. Conduct focused product demonstrations for system designers and installers, including consulting firms.
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National Sales ManagerSls Audio Feb 2004 - Aug 2007Springfield, MoCreated sales strategies for emerging brand, oversaw and supported Regional Sales Managers and the independent Manufacturer's Sales Reps under their supervision. Created sales support tools, conducted numerous product demonstrations for system designers and consultants nationwide. Sales increased in strong double-digit growth while under my direction (30% year one, 70% year two, etc.) See CV for details.
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National Sales Manager, InstallationsL-Acoustics Us Llc 2001 - 2003Oxnard, California, United StatesInitiated a new market vertical (Installations), initiated an Authorized Dealer and US regional independent Manufacturer's Rep network. Conducted sales training and product demos throughout the US. See CV for additional details.
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Marketing ManagerJbl Professional 1999 - 2001Northridge, CaliforniaCreated market support materials for new trans-Harman brand bundling initiative. See CV for details
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Consultant LiaisonAmx 1994 - 1999Dallas, TexasInterface to the Pro Audio consultant community, Western US. One of three company Consultant Liaisons, providing brand evangelism and design support. See CV for details.
Rod Falconer Education Details
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Pepperdine, Biola, California State University Fullerton, Golden West CollegeMusic, Recording Arts
Frequently Asked Questions about Rod Falconer
What company does Rod Falconer work for?
Rod Falconer works for Electronic Contracting (Ecc)
What is Rod Falconer's role at the current company?
Rod Falconer's current role is Solutions Consultant.
What schools did Rod Falconer attend?
Rod Falconer attended Pepperdine, Biola, California State University Fullerton, Golden West College.
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Rod Falconer
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Rodney D. Falconer
Senior Wealth Advisor, Smith Falconer Financial Group, Wood Gundy, Cibc Private WealthToronto, On
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