Rod Feuer Email & Phone Number

Indian Cherry Partners (ICP) is a strategy and positioning consultancy that works with private equity and VC-backed technology companies to accelerate revenue growth.

Pragmatico empowers individuals and organizations to leverage AI for productivity, innovation, and growth. We focus on practical solutions, partnering with business leaders to educate on AI tools and integrate AI into strategy, operations, and team development. We help leaders and organizations thrive in the evolving landscape of work.

Remote-First Organization , Us

Joined SMG to create a product strategy to accelerate growth for its Customer Experience (CX) survey and insights platform serving blue-chip location-based businesses, including McDonald's, Shell, and Chick-fil-A.• Led Product Management, UX, and Data Science functions comprising 10 product lanes. Oversaw Engineering on an interim basis while we hired a new SVP of Engineering.• Received Forrester's highest possible score for its Product Vision and Innovation Roadmap in The Forrester Wave™: Customer Feedback Management Platforms, Q1 2023.• Innovative product vision contributed to 2pp improvement in gross dollar retention.• Built differentiated, AI-based capability to predict location-level revenue and provide location-specific improvements based on CX feedback.-------------------------SMG is a leading experience management (XM) provider, accelerating value by changing how brands act on customer + employee insights. With a rich 30-year history rooted in The Service Profit Chain, SMG is the industry’s only software with a service (SwaS) provider—uniquely pairing an enterprise platform with professional services to help brands generate new revenue, grow existing revenue, reduce churn + detractors, and drive operational efficiencies.

Auburn, Alabama, Us

Joined Fullsteam as Group President overseeing diversified portfolio of 12 vertical SaaS businesses, which included point-of-sale (POS), inventory, scheduling, and workflow management products.• Worked with company presidents to up-level their positioning and messaging to increase revenue• Implemented North Star Metric product framework across portfolio to help product leaders improve feature prioritization.• Created new data strategy and pilot that would become a new revenue line to increase organic revenue growth across the entire Fullsteam portfolio.• Collaborated with M&A team to acquire new portfolio companies.-------------------------Fullsteam is a leading payments and technology company that is actively acquiring software businesses across multiple verticals. We provide our family of companies with streamlined payments infrastructure and enhanced operational support in order to increase growth and improve profitability. Backed by Aquiline Capital Partners.

Atlanta, Ga, Us

Joined Product leadership team as part of the Costello acquisition. Responsible for the Deals and Conversation Intelligence products and for product strategy.• Launched beta for the Deal Engagement Score, a machine-learning score estimating the likelihood of a deal closing based on 25+ activity-based data points.• Developed concept for the Outcome Dashboard, which shows sales teams how they’re performing vs. goal and what they can do to improve.• Integrated Conversations recordings into the Deals activity timeline to improve visibility into deal activity.-------------------------SalesLoft is the leading sales engagement platform, helping sales organizations to deliver a better sales experience for their customers.More than 2,000 customers use the company’s category-leading sales engagement platform to engage in more relevant, authentic, and sincere ways, including IBM, WeWork, Square, MuleSoft, Zoom and FaceBook.Based in Atlanta, Georgia, with additional offices in San Francisco, New York and Guadalajara; SalesLoft has more than 350 employees and was recognized as the #1 best place to work in Atlanta. The company was also named twice to the Fastest-Growing Technology Company in North America by Deloitte, and recently was featured in The New York Times as a start-up that ‘may be the next unicorn... on a path to a $1B valuation.'

Indianapolis, In, Us

Co-founded Costello to build a product that helps sales professionals manage deals more effectively and guide them through critical moments of sales calls. Responsible for Product and Partnerships.• Built a product customers loved, with a Net Promoter Score (NPS) of 52 and G2 Crowd rating of 4.8.• Productized ML-based deal scoring model identifying which deal "fit" factors have the highest positive or negative impact on winning a sales opportunity.• Increased distribution by building partnerships with sales training firms, including JBarrows, a leading SaaS sales training company.-------------------------We live in an era of hyper-competition. In response, sales teams increased the volume of prospecting calls and emails to an all-time high.The result is that buyers no longer give second chances on sales calls. Costello is an A.I. driven conversational playbook platform that helps sales professionals consistently have great conversations with buyers. It identifies the questions that matter most in your sales process and then help your reps beat the competition by guiding them through the critical moments in sales calls that determine whether you win or lose.Learn more at: https://andcostello.com/

New York, Ny, Us

Grew revenue by 4x, scaled headcount to 250+ employees, and raised $35.5M in capital. Responsible for leading 80+ people across National channel, Customer Experience (CX), Business Operations, Finance, and HR.• Grew National channel revenue by 8x to $1.1M: Worked with Sales and CX to win 10+ franchise preferred vendor agreements and grow headcount by 3x. Built new sales and client reporting to improve visibility and increase outcomes. Beat CAC target by 9%.• Increased Local channel pricing by 77% by simplifying pricing tiers.• Increased Local retention by 2pp to record level: Created customer engagement framework based on performance and activity. Built model to forecast churn and restructured CX into three teams to better align incentives with core activities.-------------------------Signpost is the only marketing platform that guarantees outcomes for local businesses.Named one of America's Most Promising Companies by Forbes, Signpost is backed by Spark Capital, OpenView Venture Partners, Georgian Partners, Google Ventures, Scout Ventures and a group of angel investors including Jason Calacanis, Thomas Lehrman, and Jack Herrick. The company is headquartered in New York City with locations in Austin and Denver.

New York, Ny, Us

Responsible for Product, Sales Operations, Finance, and HR as revenue grew 2.4x to $31M.• Launched UK office: Created legal and tax structure to support expansion into Europe.• Created strategic plan: Focused on three core goals: 50% revenue growth, cash flow breakeven, and testing 1-2 new products. Rebuilt financial model to better quantify unit economics.

New York, Ny, Us

New York, New York, Us

Built a 16-person Business Operations team from scratch that supported 2.7x revenue growth to ~$68M. Promoted to VP within four months, joining executive leadership team. Responsible for Sales Operations, Product Commercialization, Business Analytics, and Strategic Planning.• Led new strategic planning process: Partnered with strategic planning advisor and executive team to implement a more rigorous global strategic planning process that involved creating interdependent plans for each geographic market, customer segment, product, and function.• Improved revenue forecasting and reporting: Built bottom-up pro forma revenue model and operationalized process to more accurately forecast revenue by customer segment and geographic market. Developed weekly “flash” report tracking revenue pacing and rolled out new sales analytics dashboards using BI tool.• Rolled out new sales incentive plan: Designed and implemented new comp plans on a tight 90-day timeline for AEs and AMs. Partnered with sales management, HR, and finance to get cross-functional buy-in and presented the new plan to the sales team.

New York, New York, Us

Joined the management team after working on several projects as part of Lake Capital’s Portfolio Group. Promoted after four months to GM of a 27-person search engine optimization (SEO) business ($25M revenue; $6M EBITDA). Created turnaround plan resulting in record revenue run-rate within eight months.• Saved largest client and grew spend by ~50%: Our largest client almost cancelled after a negative article in the New York Times article about SEO. Successfully retained the business and used the event to strengthen the relationship.• Restructured revenue org to drive record sales productivity and reduce churn by 2pp: Split existing sales team into a Prospecting-only team focused on winning new business and a Client Services team focused on net dollar retention.• Launched three new products to offset decline in an existing product line: Partnered with third-party providers to launch link-wheel packages, infographics and premium link placement.

Us

Worked with portfolio company executives to improve strategy and operational execution.• Go-to-market strategy: Worked with CEO of digital marketing companyto create a tighter ‘elevator pitch’ and higher impact sales collateral, driving 45% core growth and first-ever Fortune 500 client win. Worked with Client Services lead to design new org, build new client analytics tools, improve process.• Profit improvement: Determined EBITDA was overstated by 25% due to cash collection process errors and inaccurate revenue per visit calculation. Helped new COO implement a back-office overhaul and KPI-based reporting to reduce error rates.

Boston, Ma, Us

Worked in Private Equity Group w/ follow-on work in Post-Merger Integration and Strategy.• Conducted due diligence for a $1.8B merger of two PE-backed companies. Managed a post-merger integration (PMI) team that realized $10M in cost synergies by relocating call centers to lower-cost geographies and divesting unprofitable customers.• Subsequently managed strategy team on for the same merger that increased EBITDA by $16M through negotiating better rates from suppliers ($3M), backward integrating into the repair depot business ($1M), and implementing a new pricing model ($12M).

Generalist equity analyst for a fundamentals-based growth equity firm with $2 billion AUM.• Recommended two top stocks for the small- and mid-cap portfolios in fiscal '03 based on total contribution—Wabash National (+252%) and Monster Worldwide (+180%).• Picked three of the top ten stocks across all portfolios in fiscal 2003—AirTran (+85%), Career Education (+47%) and Navistar (+40%)—outperforming the benchmark index (+32%).

New York, Ny, Us

Worked for Institutional Investor-ranked analyst covering the Advertising and Marketing Services industry. Authored a negative, out-of-consensus initiation of coverage report on Acxiom; the stock dropped 60% within two months.

New York, Ny, Us

Mba, Strategy, Finance, Marketing

B.S., Economics