A confident, creative, and driven professional with over 4 years of experience in Digital Marketing. In my current role, I am responsible for driving business growth by optimising the Alltorq website to increase traffic and engagement.In addition to my expertise in digital marketing, I have played a key role in offline marketing efforts. This includes conducting market research to identify and assess opportunities for exhibitions and media placements, planning and coordinating exhibition preparations, and liaising with event organisers to ensure seamless execution and impactful brand representation
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Marketing ExecutiveAlltorq LtdYaxley, Gb -
Marketing LeadAlltorq Ltd Nov 2022 - PresentYaxley, England, United KingdomSupporting digital business growth by implementing a digital marketing strategy, consisting of email campaigns, Pay-per-click campaigns, LinkedIn technical posts, and overall website development support (UX and SEO strategy).-Streamlined Consumer Communication. Implemented live chat on the company website, resulting in 5x more interactions within 9 months compared to the 2-year-old traditional contact us web form.-Leveraged data analysis tools (Google ads, Google analytics, SEMrush, Microsoft Clarity) to develop a comprehensive website revamp strategy due to roll out Q1 2025.-Established a data-driven marketing budget to optimise marketing spend (Covering Email campaigns, exhibitions & web development)-Leading ongoing market research to Identify and evaluate potential exhibition and offline media opportunities-Played a key role in offline marketing efforts, conducting market research to identify and assess opportunities for exhibitions and media placements. Responsibilities included planning and coordinating exhibition preparations, liaising with event organisers to ensure seamless execution and impactful brand representation, and following up with leads to drive further engagement. -
Marketing AnalystWhirlpool Corporation Mar 2021 - Nov 2022Peterborough, England, United KingdomAssisting in the operational activities to continually improve consumer journey, providing insights to the business based on consumer feedback. Also holding the responsibility of the optimisation of our Consumer Service websites and digital experience, supporting the business growth objectives.-Collaborated with customer service and engineer managers to Streamline the warranty repair booking process across all service websites. Leading the Easy service action plan with an aim of incorporating the site to be able to handle safety campaigns, enable customers to track engineers and encourage new business (contributing to a £3 million online revenue stream).-Driving valuable calls into the contact centre. Working closely with Domestic & General warranty to minimise 500 non converted warranty opportunities monthly. Revenue opportunity of £860,208.-Drove efficient procurement of £950k marketing budget, by managing vendor relationships, negotiating contracts, and issuing purchase orders for marketing services and materials.-Collaborated with an external agency to manage Google Ads campaigns & SEO. Proactively optimised Google Ad campaigns by analysing competitor data and implementing performance-driven updates. -
Customer Service SpecialistWhirlpool Corporation Sep 2019 - Feb 2021Peterborough, England, United Kingdom-Promoting and acting upon company values of Respect, Integrity, Inclusion, Diversity, Teamwork and Spirit of Winning- Liaising with multi-brand business-to-business accounts to build customer rapport. Managing and booking between 30 to 100 British Gas customers with engineer service calls via Microsoft access and excel. Generating performance reports for British Gas highlighting the customer booking success rate. -Using Genesys workspace, SAP CRM, ECHHO systems to Responding efficiently and accurately to over 40 daily customers by booking service engineers, providing solutions and ensuring that customers feel supported and valued. Average service quality efficacy of 90%. -
Warehouse AssociateIkea Apr 2019 - Jul 2019Peterborough, England, United Kingdom -
Counselor In Training Director & Outdoor EducatorCamp Chingachgook Jun 2018 - Sep 2018Glens Falls, New York Area-Planning, leading CIT Classes and Wilderness trips that enforce 7 core competencies (Youth development, Leadership styles, Group Facilitation, Risk Management, Decision Making, Effective Communication and Professional Development). 1 to 1 talks with CIT’s over the summer period showed an increase in skills; particularly a the sign of confidence and motivation to lead.-Building rapport with existing alumni and new members through email and PR events. Taster events allowed me to showcase the benefits of CIT programmes to parents considering enrolling their child onto the CIT leadership programme. Instagram Story campaign ‘CIT take over’ was used to promote the day to day life of CITs to over 2,000 followers on the Camp Chingachgook profile. -Trained a total of 55 CIT’s over the summer period, with 75% of trainees confirmed with future counsellor job roles for the following summer. Creating a highly skilled applicant pool for future staff, but also developing life skills that can be utilised outside of the work place. -
StewardZest: Promotional Staffing Jun 2015 - Jun 2017Sheffield, United Kingdom-Maintaining a professional attitude at all times and abiding by the clients standard of operation-Providing satisfactory customer service, by ensuring that customers needs are being met-Presenting at all times, a smart, alert and visible security presence at the event venue-Checking and inspecting tickets -Directing and supporting customers attending the event -General crowd monitoring and observation -Complying with health and safety procedures -
Sales Advisor (Christmas Temp)River Island Nov 2016 - Jan 2017Sheffield, United KingdomMain roles and Responsibilities:-Serving customers-Dealing with customer queries and complaints-Handling payments-Displaying products-Helping with special promotions-Ordering stock-Overseeing deliveries -
Waiter (The Boathouse)Greene King Aug 2014 - Dec 2014Peterborough, United Kingdom-Greeting customers -Keeping dining and bar areas clean -Providing great table service -Collecting food and drink orders -
Callcenter Agent (Interaction Recruitment)Ikea Group Feb 2014 - Apr 2014Peterborough, United KingdomMain roles and Responsibilities:* Representing all Ikea stores nationwide* Dealing with general customer queries concerning stock and store.* Transferring customers to the right department* Liaising with Ikea store staff to resolve issues -
Waiter (Hungry Horse)Greene King Apr 2012 - Dec 2013Peterborough, United KingdomMain roles and Responsibilities:* Keeping dining areas tidy * Greeting customers* Providing a great table service* Collecting orders* Serving food* Dealing with customer inquires and complaints *Going the extra mile for customers
Rodgers Banda Skills
Rodgers Banda Education Details
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Marketing -
Level 3 Grade D*D*M (Double Distinction And Merit )
Frequently Asked Questions about Rodgers Banda
What company does Rodgers Banda work for?
Rodgers Banda works for Alltorq Ltd
What is Rodgers Banda's role at the current company?
Rodgers Banda's current role is Marketing Executive.
What schools did Rodgers Banda attend?
Rodgers Banda attended Sheffield Hallam University, Stamford College.
What skills is Rodgers Banda known for?
Rodgers Banda has skills like Microsoft Office, Customer Service, Leadership, Sales, Marketing, Songwriting, Music Production, Communication, Teamwork, Microsoft Powerpoint, Blogging.
Who are Rodgers Banda's colleagues?
Rodgers Banda's colleagues are Steven Smith, Alltorq Ltd.
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Rodgers Banda
Electrical And Electronics Engineering At Modern Institute Of Business And EngineeringZambia -
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