Working as a U.S History Teacher in an inner-city Title One Denver Public High School. Lifting Kids up, Empowering their Spirts Daily.

Served as a synergistic member of the ownership team by guiding start-up operations for a highly profitable, cutting-edge skin rejuvenation practice. Work shoulder-to-shoulder with company leadership to develop brand positioning and sales strategies to achieve first-year growth goals. Enable the evolution of the business strategy by identifying, prioritizing, and implementing business practices to overcome market entry barriers for multi-year success. Utilize critical sales metrics, KPIs, and other business analytics as an early warning system to identify roadblocks of where future sales opportunities may lie. Maintain a constant pulse on the business by developing biannual business plans for monthly goals, events, and product/treatment promotions.Forecast budget requirements and inventory needs based on previous year’s sales and increases in customer activity.Provide applicable intelligence on potential product positioning by identifying current and future market trends.Overcame new customer acquisition and retention challenges after a 6-week shut down due to COVID-19, significantly expanding sales from the previous year by 20%.Led a website re-branding effort, which increased SEO and social media following to put the company on track to achieve another year of consistent double-digit growth.

Drive new B2B account sales of the company’s catalog of Solar powered LED lighting systems, controls, and IoT technology solutions by developing new business opportunities for the salesforce. Serve as a consultant to c-level decision-makers by leading client-facing meetings to communicate a value-added selling approach. Evaluate individual product sales vs. overall portfolio to apply this information to critical sales/territory planning, product/service positioning, and business forecasting. Ensure sales teams are poised through professional coaching to drive sales performance by understanding product/service positioning, benefits, and market competition.Identify resources needed to pursue a business opportunity and manage the transition from prospect to proposal development through deal closing. Delivered strategic proposals by fully understanding the company’s operations, business drivers, and pricing thresholds.Conduct market analysis to identify product strengths, market gaps, customer segments, and buying patterns to overcome potential selling barriers.

Recruited on a short-term contract to deliver turnaround sales management of the company’s best-in-class aesthetic technologies. Engaged with leading plastic surgeons, dermatologists, and medical aesthetic practices in CO, UT, and MT to correctly position company products and broaden company reach within key accounts. Hold full accountability for territorial P&L, revenue growth, and EBITDA by ensuring the business operated within defined guardrails in terms of overall profitability, budget vs. actual, and territory planning efficiency.Led client-facing meetings and live product training demonstrations to strengthen the company’s value at relevant touchpoints within the client’s business and land critical deals.Accelerated sales velocity by fully engaging the use of CRM software to ensure outbound/inbound activities worked in unison to deliver new business development in sufficient volumes.Secured $390K in system sales during brief tenure, and opening new market potentials.

Recruited to lead a brand re-launch of the company’s thermal energy medical aesthetic systems into not yet penetrated markets in CO, UT SD, MT, and KS. Worked in tandem with marketing, sales, and practice development teams to develop and implement the re-launch strategy. Leveraged relationships obtained through national and regional trade shows, events, and conferences to achieve regional business and sales objectives. Expanded the company’s footprint resulting in the capture of sales and market share growth. Set a regular cadence of outbound calls to recognize account needs and acquire a deeper understanding of their ROI goals. Worked diligently to properly map accounts, recognize opportunities, and identify the customer’s decision-makers throughout the entire sales cycle. Played a key role in managing the relationships on both sides of the sale to merge the appropriate talent for optimal product positioning. Delivered customer feedback to business partners when opportunities were identified to further sales initiatives, strengthen brand perception, and improve account relationships.Analyzed sales figures, metrics, and key data to further the selling strength and course-correct selling activities. Came alongside practice owners to determine pricing, negotiate contracts, and work out any financing options.Conducted live-patient product trainings, resulting in securing the sale of 7 systems to open new territories, and was ranked within the top third of representatives nationwide.

Held full accountability for developing new business opportunities and selling state-of-the-art aesthetic devices across the mid-western portion of the US. Delivered influential sales presentations to new clients by remaining current on the company’s products to speak from a subject matter expert (SME) standpoint. Created lines of sight between company offerings, new technologies, contract negotiation, installation, and staff education to provide a complete cross-functional solution. Completed systematic reviews and analysis of the client’s business to create strategic messaging, selling points, and value propositions to impact the client’s decision-making process.Educated nursing staff on the use of products and features to ensure satisfaction throughout the entire sales cycle.Overachieved on sales quotas FY 2015 and 2016, selling a total of 36 systems and ranking 4th out of 20+ representatives.Successfully launched a new Cellfina device into the territory, selling 17 systems in 2 years.

Secured $1M+ in total sales FY 2012, 2013, and 2014.

Achieved 41% growth, earning the President’s Club Award in 2010 and 2011.

Consistently achieved 110% over plan, securing 6 of the territory’s top customers, and earning the Top Gun Award for largest controlled growth in the southwest region