Rodrigo Hernández Email and Phone Number
Rodrigo Hernández personal email
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With a robust professional background spanning the airline, banking, insurance, retail, and pharmacyindustries, I have cultivated extensive experience that has strengthened my strategic vision, analyticalcapabilities, and team leadership. I have focused on tackling complex challenges, developing innovativesolutions to drive growth and efficiency in organizations. Over the years, I have demonstrated my commitment to excellence and adaptability, staying aligned with trends in strategy and technological evolution
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Sr. Manager Loyalty And PersonalizationFemsa SaludChile
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Sr. Manager - Digital Personalization And CrmFemsa Salud Mar 2022 - PresentSantiago Metropolitan Region, Chile• Implement company wide Personalization strategy at the regional level.• Lead Personalization, CRM, and Data Science team, designing experiences that transform the relevance of each interaction.• Lead Personalization developments in digital channels (WEB/APP) based on recommendation models and information capsules. -
Manager - Crm & Customer ValueFemsa Salud Sep 2021 - Feb 2022Santiago Metropolitan, ChileLead CRM, and Data Science team, designing experiences that transform the relevance of each interaction.
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Manager - Advanced AnalyticsCencosud S.A. Apr 2019 - Aug 2021Santiago, Santiago Metropolitan Region, Chile• Lead Advanced Analytics Team for Easy and Retail Financial.• Data strategy and models to optimize business performance.• Key projects: Inventory optimization / Wholesale channel price optimization / Personalization based on recommenders. -
Assistant Manager - Advanced AnalyticsCencosud S.A. Jan 2016 - Mar 2019Santiago Province, Chile• Channel optimization for personalized and mass offers. Generation of incremental sales based on machine learning applications.• Customer knowledge management for decision making.
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Head Of Business IntelligenceConsorcio Nov 2012 - Dec 2015Santiago, Chile• Customer profiling based on data analytics.• Development of purchase and customer churn propensity models.• Project management for CX and loyalty (NPS tracking, Research). -
Data Science EngineerBanco De Chile Aug 2010 - Oct 2012Santiago, Santiago Metropolitan Region, Chile• Predictive modelling for prospecting different bank products clients• Client portfolio segmentation according to financial behavior and socioeconomic profile for specific commercial actions.• Ad-hoc studies to generate revenue maximixation campaigns. -
Revenue Management EngineerLan Airlines Oct 2008 - Jul 2010Santiago, Chile• Project Management to maxime revenue throughout the airline's logistics chain, focused on optimizing flight availability, capacity management policies and sell-up optimization tools.• Administration of Revenue Management system providers for the implementation and maintenance of core systems.
Rodrigo Hernández Skills
Rodrigo Hernández Education Details
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Data Analytics Certificate -
Diploma Data Analytics -
Master'S Degree Operations Research
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Industrial Civil Engineer
Frequently Asked Questions about Rodrigo Hernández
What company does Rodrigo Hernández work for?
Rodrigo Hernández works for Femsa Salud
What is Rodrigo Hernández's role at the current company?
Rodrigo Hernández's current role is Sr. Manager Loyalty and Personalization.
What is Rodrigo Hernández's email address?
Rodrigo Hernández's email address is ro****@****ail.com
What schools did Rodrigo Hernández attend?
Rodrigo Hernández attended Massachusetts Institute Of Technology, Universidad De Chile, Universidad De Chile, Universidad De Chile.
What skills is Rodrigo Hernández known for?
Rodrigo Hernández has skills like Business Intelligence, Team Leadership, Microsoft Excel, Microsoft Office, Ms Project, Negotiation, Spanish, English, Access, Project Planning, Analysis, Visual Basic.
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