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Rodrigo Hernández Email & Phone Number
Sr. Manager Loyalty and Personalization
at
FEMSA Salud
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Who is Rodrigo Hernández? Overview
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Quick answer
Rodrigo Hernández is listed as Sr. Manager Loyalty and Personalization at FEMSA Salud, based in Chile. AeroLeads shows a matched LinkedIn profile for Rodrigo Hernández.
Rodrigo Hernández previously worked as Sr. Manager - Digital Personalization and CRM at Femsa Salud and Manager - CRM & Customer Value at Femsa Salud. Rodrigo Hernández holds Data Analytics Certificate from Massachusetts Institute Of Technology.
Company email context
Email format at FEMSA Salud
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FEMSA Salud
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Profile bio
About Rodrigo Hernández
With a robust professional background spanning the airline, banking, insurance, retail, and pharmacyindustries, I have cultivated extensive experience that has strengthened my strategic vision, analyticalcapabilities, and team leadership. I have focused on tackling complex challenges, developing innovativesolutions to drive growth and efficiency in organizations. Over the years, I have demonstrated my commitment to excellence and adaptability, staying aligned with trends in strategy and technological evolution
Listed skills include Business Intelligence, Team Leadership, Microsoft Excel, Microsoft Office, and 20 others.
Current workplace
Rodrigo Hernández's current company
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8 roles
Rodrigo Hernández work experience
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Sr. Manager - Digital Personalization And Crm
Current• Implement company wide Personalization strategy at the regional level.• Lead Personalization, CRM, and Data Science team, designing experiences that transform the relevance of each interaction.• Lead Personalization developments in digital channels (WEB/APP) based on recommendation models and information capsules.
Mar 2022 - Present
Manager - Crm & Customer Value
Lead CRM, and Data Science team, designing experiences that transform the relevance of each interaction.
Sep 2021 - Feb 2022
Manager - Advanced Analytics
• Lead Advanced Analytics Team for Easy and Retail Financial.• Data strategy and models to optimize business performance.• Key projects: Inventory optimization / Wholesale channel price optimization / Personalization based on recommenders.
Apr 2019 - Aug 2021
Assistant Manager - Advanced Analytics
• Channel optimization for personalized and mass offers. Generation of incremental sales based on machine learning applications.• Customer knowledge management for decision making.
Jan 2016 - Mar 2019
Head Of Business Intelligence
• Customer profiling based on data analytics.• Development of purchase and customer churn propensity models.• Project management for CX and loyalty (NPS tracking, Research).
Nov 2012 - Dec 2015
Data Science Engineer
• Predictive modelling for prospecting different bank products clients• Client portfolio segmentation according to financial behavior and socioeconomic profile for specific commercial actions.• Ad-hoc studies to generate revenue maximixation campaigns.
Aug 2010 - Oct 2012
Revenue Management Engineer
• Project Management to maxime revenue throughout the airline's logistics chain, focused on optimizing flight availability, capacity management policies and sell-up optimization tools.• Administration of Revenue Management system providers for the implementation and maintenance of core systems.
Oct 2008 - Jul 2010
4 education records
Rodrigo Hernández education
Data Analytics Certificate
Diploma Data Analytics
Master'S Degree Operations Research
Industrial Civil Engineer
FAQ
Frequently asked questions about Rodrigo Hernández
Quick answers generated from the profile data available on this page.
What company does Rodrigo Hernández work for?
Rodrigo Hernández works for FEMSA Salud.
What is Rodrigo Hernández's role at FEMSA Salud?
Rodrigo Hernández is listed as Sr. Manager Loyalty and Personalization at FEMSA Salud.
Where is Rodrigo Hernández based?
Rodrigo Hernández is based in Chile while working with FEMSA Salud.
What companies has Rodrigo Hernández worked for?
Rodrigo Hernández has worked for Femsa Salud, Cencosud S.A., Consorcio, Banco De Chile, and Lan Airlines.
How can I contact Rodrigo Hernández?
You can use AeroLeads to view verified contact signals for Rodrigo Hernández at FEMSA Salud, including work email, phone, and LinkedIn data when available.
What schools did Rodrigo Hernández attend?
Rodrigo Hernández holds Data Analytics Certificate from Massachusetts Institute Of Technology.
What skills is Rodrigo Hernández known for?
Rodrigo Hernández is listed with skills including Business Intelligence, Team Leadership, Microsoft Excel, Microsoft Office, Ms Project, Negotiation, Spanish, and English.
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