Rod Humpal Email and Phone Number

Executive Director

Villa St Francis was founded by the Felician Sisters on June 20, 1990 as a Catholic, non-profit assisted living and memory care community providing a caring, home-like living environment for residents with a variety of care needs. Villa St Francis is dedicated to providing quality, person-centered living, where dignity and self-worth are valued., lives are enriched and relationships celebrated.

Charged with providing growth, expansions and campaigns for assisted living provider with eight locations in Southeastern Wisconsin. Led expansions in multiple markets including Memory Care and Independent Living. Generated new initiatives in social media, Facebook and videos.

Successfully coordinated the merger of Pediatric Diagnostic Imaging (PDI) with Medical Diagnostic Imaging (MDI) and the retention of 900 combined referring sources. Provided leadership in the day-to-day operations, sales metrics, performance indicators, marketing campaigns and services. Proactively establish and maintain effective working relationships both internally and externally.Selected Accomplishments:Increased referral volume by 20-25%Converted 500+ accounts to web enabled, portal system referral, and patient manager

Highly motivated professional with experience cultivating high-profile relationships and developing winning sales strategies that impact organizational presence, performance, and profitability.

Directed daily operations, personnel, and marketing for an independent imaging center in Southeastern Wisconsin. Created a patient-centric culture and developed the mission, strategic planning, objectives, financials, and personnel performance expectations in conjunction with management. Cultivated new business and maintain existing relationships to maximize market share. Built winning marketing and joint venture campaigns.Selected Accomplishments:• Increased revenues and volumes after inheriting an underperforming operation. Boosted annual revenues and volumes to $595,000/1,061 in 2004, $1.85 million/1,485 in 2005, $1.65 million/1,586 in 2006, and $1.6 million/1,486 in 2007. • Devised key sales, marketing, and operations strategies to increase procedures, streamline operations, cut costs, and maximize market share. • Led to an increase in market share of 15%, a boost in the bottom line of 30%, and a reduction in marketing expenses of 30%. • Spearheaded the expansion of two new modalities and interventional radiology after fostering a strategic joint venture with a referring physicians’ group. • Developed rigorous expectations and metrics focused on operations improvements. Set high expectations, developed staff, and regularly measured and reviewed performance to ensure success. • Designed and implemented mapping strategies that improved operations quality by enhancing recovery, scanning documentation, and patient flow.