Spearheading the Marketing, Growth, Expansion, and Brand Strategy.

Leading the Marketing And Communication at App4Legal

 Lead the Marketing Department, launch of new restaurant and new service outlets, run daily marketing ops Create a new identity for Alifeville a new hotel under the Superville umbrella and launch new hotel direction. Create and present company profile to retain new business and new hotels.  Manage different departments and teams on company image, social skills and vision implementations.

 Managing the below for the following brands Sony, Lenovo, Motorola, HTC, Honor. Launching new brand Honor in Lebanon with a new sales team and a new marketing merchandiser team Planning and managing brand strategy and launch plans for new products digital, ATL, BTL corporate and mass. Devising planning and executing sales strategy. Overseeing all marketing plans, PR strategies and communication. Managing corporate marketing activities. Managing distribution and sales partner ,marketing plans and execution. Managing all field force, merchandisers and account manager across all departments. Achievements: o Launching Honor Mobile Brand in Lebanon and creating a target market of 600 customers.o Achieving 5% Market share in less than 6 month.

 Planning and managing launch plans for iflix in Lebanon Close contact and planning with operators on marketing PR and launch campaigns Devising planning and executing sales strategy  Overseeing all marketing plans and communication. Managing PR activities and celebrity engagement Establishing a running office and legal entity in Lebanon Creating and Maintaining successful relationship with operator Closing operator deals Creating business opportunities for new distribution channel AIX Creating business opportunities for new distribution Partner such as Samsung Electronics Achievements: o Launching the First SVOD series in Lebanon with a running officeo Creating a successful retail partnership with Mintrouteo Launching partnerships with Operatorso Establishing iflix Lebanon and setting up the Lebanon branch

 Planning and managing launch plans for new products ATL, BTL Corporate B2B and Mass. Devising planning and executing sales strategy. Overseeing all marketing plans and communication for B2B and B2C Managing corporate marketing activities. Managing distribution and sales partner marketing plans and execution. Managing all field force, merchandisers and account manager across all departments. Achievements: o Creating new marketing platform for Syria emerging marketo Success story of S7 product launch and achieving best launch status for a product. o Increasing distribution partner sales penetration in Syria from 20 to 50% in 4 Month o Screening and establishing resources and supplier pools for Syria.o Raising distribution partner sales in Syria through marketing communication by 40%.o Creating First B2B deal with operators and establishing recurrent business.o Launching Samsung.com/LB and social media platforms independent of Levant.

 Establishing the mobile department in Lebanon for the first 8 months of operation, by developing the sales and marketing department and creating the working modules. Handling all trade marketing activities to Lebanon. Managing all retail marketing activities in Lebanon Managing corporate marketing activities in Lebanon. Managing all consumer activities in Lebanon Planning and executing launch plans for new products ATL, BTL corporate and mass. Devising planning and executing sales strategy for Lebanon. Handling key accounts, and directing distribution partner’s efforts and strategies. Strategic planning and demand for products and services offered by the company and its competitors, and identifying potential customers. Handling the field force marketing executives team, with planning designing and reviewing their duties and their activities. Achievements: o Samsung employee of the Q3 2015.o Success story of gear S2 in Levant with more than 1000% growth of sales on S1 in Lebanon.o Increasing distribution partner sales penetration from 30% to 60% in 6 months.o Reducing marketing cost from partner expenditure by 50% allowing for better resource allocations.

 *Performing negotiations, cost control and quality control on all matters related to the marketing aspects of the division for Lebanon Jordan Algeria and Iraq. *Determining the demand for products and services offered by the company and its competitors, and identifying potential customers.  *Benchmarking, researching and monitoring competitor’s activities and maintaining an up to date library.  *Conducting industry research and feasibility studies to find innovative ideas, products and new trends. Identify, creating and analyzing new business opportunities, projects and ideas. Aiming continuously at creating new markets and recommending new products.  *Defining advertising strategies to include the description of target audience, to stress the message and pinpoint the right media (newspapers, TV, Radio Station, Magazines).  *Inspecting layouts editing scripts, audio and video tapes, and other promotional material to ensure adherence to specifications.  *Coordinating all advertising requirements such as photography, media schedules, domestic and foreign exhibitions.  *Introducing, preparing and executing all promotional and collateral materials *Supervising and directing all public relations and advertising activities of the company. Writing proofing all press releases and coordinating with the partners for all the sponsored projects by Pikasso as well as contacting newspapers and magazines and send letters of bookings according to the company’s advertising plan.  *Coordinate with the advertising agencies to implement the yearly advertising plan as well as the advertisement layout that are to be inserted in the media.  *Preparing the company weekly internal newsletters, weekly industry newsletters, monthly client newsletters in addition to the newsletters for Jordan, Iraq and Algeria( in French). *Handeling all similar activities for AGEV Pikasso’s sister Company.

 Managing end-to-end Nokia promotions and marketing on retail level. Managing end-to-end channel marketing retail and branding agencies and suppliers on all BTL campaigns and regular POSM for Lebanon and Jordan. Handling marketing budgets of 5 million dollars per annum

 Managing and directing a team of 22+ Nokia Brand Ambassadors in their day to day business and their campaign related activities. Perform market analysis and develop marketing plan for new and existing products Responsible for day-to-day administration of 961 Outsourcing Managing the recruitment of the new Nokia Brand Ambassadors. Managing all promotions and marketing activities on retail level Ensured display of point-of-sales materials is in accordance with corporate guideline Mastered promotional materials to ensure key messages are communicated with consumers Interviewing and recruiting 40 Nokia Brand Ambassadors from a pool of 300+ candidates.

Managed all the Marketing Activities between the company and their Agency.directed the sales team towards achieving their sales tartget and marketing objectives.