Highly driven, multi-industry Digital Marketing Director with 15+ years of extensive experience in Digital, eCommerce, FinTech, Communications, and IT domains. Digital Marketing lecturer with 4+ years of experience in top-level universities.I have taught digital and strategic marketing at the British High School of Design and Arts and MGIMO Business School since 2017. Also, I entered the list of top three Marketing Directors in IT in the TOP-1000 Russian Managers Award in 2022 and won the Runet award in 2018.I always rely on analytics and unit economics, testing many hypotheses. I prioritize searching for growth strategies and ways for customer acquisition cost optimization.There are some of my results:- A 20% increase in annual revenue during my leadership of the marketing projects in MyOffice (YoY);- Using digital PR and segment advertising campaigns, I grew MyOffice brand awareness in the target audience from 14% to 64% in two years. - During my work at OFD.ru, the company outperformed two competitors in the number of clients and entered the TOP 3 OFDs in Russia.Since 2022 I have been a product adviser in startups:Tennisist: tennis players app (https://apps.apple.com/us/app/id1640675785)Piqle: app for pickleball (https://apps.apple.com/us/app/id6446323648)I am a passionate team member who enjoys collaborating with creative, technology, sales, and finance teams. I am a professional with an analytical mindset and an entrepreneurial, result-oriented approach.I am looking for a new challenge in the digital marketing and product management domains. Ready to relocate.Areas of responsibilities: Digital Marketing, incl. strategy, products & communications, end-to-end analytics | eCommerce management | Product management | Creative management (design, video, production, POS, etc.) | Brand positioning | Integrated campaigns | CRM, loyalty programs | Company reputation managementContacts:Telegram: @rodiongorinE-mail: gorin.rodion.alekseevich@gmail.com
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Chief Product OfficerPiqle Jan 2024 - PresentSerbia -
Chief Marketing OfficerMyoffice Jan 2020 - May 2024MyOffice is one of the largest productivity software developer.Responsibilities:- Marketing of the corporate brand and 6 products (B2G, B2B, B2C segments).- Managing 6 teams of up to 24 people: brand management team, sales marketing team, digital marketing team, product marketing team, creative team, and analysts team.- Brand awareness improvement (competition with Microsoft and Google in the local market).- Lead Generation and Event marketing (more than 70 activities per quarter).- Partner Channel marketing (over 500 authorized partners).- Media and Performance Digital campaigns (Federal campaigns reaching more than 160 million people).- CRM marketing (more than 150 000 B2B customers).- Web development (including UX analyses and UI design).- Creating and managing models of the unit economics, jobs-to-be-done scenarios, and forming and testing hypotheses.- Marketing research (market share, customer satisfaction index, brand awareness, brand equity, customer journey map, user profiles, decision-making models, etc.).Achievements:1. Due to the work of the marketing department the Total revenue saw an increase of 20% YoY.2. Expanded Brand awareness in the office solutions category from 14% to 68%.3. Increased Partner channel revenue growth by 240% and channel ROMI growth by 180%.4. Contributed to the average price rate growth from $19 000 to $57 000.5. Stimulated installations in B2C audience to skyrocket from 500 000 to 15 000 000 users.6. Launched 2 new products and 6 pilots with them with a potential of $20 million. -
Chief Marketing OfficerOfd.Ru Jul 2018 - Dec 2019OFD.ru is at the TOP-3 of the largest players in the financial data market, servicing 468,000 online cash desks and ensuring the transfer of 24 billion checks.Responsibilities:- 8 Fintech products in marketing (B2B, SMB, and Small Business segments) including unit economics and pricing development and management for all products.- Managing 5 teams with up to 19 people: product marketing team, digital marketing team, communication marketing & PR team, customer service team, and analysts team.- Lead Generation and Event marketing.- Partner channel marketing (over 5000 authorized partners).- CRM marketing and retention (700 000 clients).- Customer loyalty and up-sales (3 lines of support from sales to technical support).- Digital marketing and web development. Achievements:1. Market share growth of 8% (the company moved from 5th to 3rd place among competitors in terms of market share).2. Launched 4 new products, resulting in a 10% revenue growth.3. Took first place in website traffic among competitors through content marketing and SEO, reduced the cost of customer acquisition by 18%.4. Reduced user churn by 16% by developing a predictive churn system and a loyalty program.5. Optimised email marketing (open rate growth of 5%, CTOR growth of 7%, sales from the e-marketing channel growth of more than 100% and made 7% of total sales).6. Launched telemarketing sales channel, this channel made 3% of total sales.7. Implemented WhatsApp for business as a customer support channel and reduced the load on the call center by 30%.
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Digital Marketing DirectorAtol Group May 2017 - Jun 2018ATOL is one of the leaders in the retail tech market and one of the largest IT companies in Russia. Responsibilities: - Digital Marketing- CRM implementation- Web development- Managed 12 people (designers, product marketing, and brand managers): hiring, mentoring, and working with motivation and feedback.Achievements: 1. Completely restructured the website, optimized CJM, and improved sales conversions by 12%.2. Launched a website for a new product brand (SIGMA.ru).3. Launched an advertising campaign for SIGMA products and got more than 10 thousand sales.4. Implemented a digital strategy and achieved a 30% increase in sales in digital channels.5. Implemented end-to-end analytics for digital sales.6. Implemented CRM BPM.Online with e-mail database resurrection, segmentation, and trigger mailings and increased conversion rate in the email channel by more than 23%.7. Created a lot of content for digital channels (videos, photos, banners, stories)8. Relaunched SEO and decreased CAC by 10%.9. Implemented SMM strategy and collected more than 15 thousand followers. -
Digital Marketing LeadJsc Rusnano Jan 2016 - Apr 2017Rusnano Group is a Russian state-established and funded company. The Rusnano Group's mission is to create a competitive nanotechnology-based industry in Russia.Responsibilities:- Developed a communication strategy for digital channels- Developed and implemented an integrated system of monitoring and response in the media- A radically changed approach to the submission and publication of information- A series of unique special projects for RUSNANO was carried out, one of which received the Runet Prize 2018 (Nanodismantling)Achievements:- fulfillment of KPIs for audience coverage/growth of communities and ER- Improving the tone of communication- Translation of the negative into a constructive direction with the subsequent transformation of users' opinions -
Managing PartnerInsource, Inc Sep 2011 - Dec 2015• Creation of a sales department• Formation and control of the sales plan, development of KPI• Formation of a customer base with +50% growth• Development and maintenance of advertising campaigns• Yandex.Direct, Yandex.Metrika, Google AdWords, Google Analytics, A/B testing, etc. -
It Project Manager | Digital Marketing ManagerCorrea'S Oct 2007 - Aug 2011• Creation of a web and mobile application• Growth of traffic of online orders +30% from offline• Work with the main promotion channels (Yandex.Direct, Google AdWords, SEO, SMM), KPI fulfillment, 20% increase in the turnover of online orders per year• Planning, project efficiency analysis, process automation, reducing the load on the call center by 50%• Statement and control of performance of technical tasks• Production automation (R-keeper), automation of 27 points• Ensuring the health of the IT infrastructure -
It Project ManagerDeliveru Nov 2003 - Sep 2007 -
Project AdministratorРуспа Apr 2001 - Oct 2003
Rodion Gorin Education Details
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Information Technology
Frequently Asked Questions about Rodion Gorin
What company does Rodion Gorin work for?
Rodion Gorin works for Piqle
What is Rodion Gorin's role at the current company?
Rodion Gorin's current role is CMO.
What schools did Rodion Gorin attend?
Rodion Gorin attended Moscow State University Of Geodesy And Cartography (Miigaik).
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