Rodion Gorin Email & Phone Number

Serbia

MyOffice is one of the largest productivity software developer.Responsibilities:- Marketing of the corporate brand and 6 products (B2G, B2B, B2C segments).- Managing 6 teams of up to 24 people: brand management team, sales marketing team, digital marketing team, product marketing team, creative team, and analysts team.- Brand awareness improvement (competition with Microsoft and Google in the local market).- Lead Generation and Event marketing (more than 70 activities per quarter).- Partner Channel marketing (over 500 authorized partners).- Media and Performance Digital campaigns (Federal campaigns reaching more than 160 million people).- CRM marketing (more than 150 000 B2B customers).- Web development (including UX analyses and UI design).- Creating and managing models of the unit economics, jobs-to-be-done scenarios, and forming and testing hypotheses.- Marketing research (market share, customer satisfaction index, brand awareness, brand equity, customer journey map, user profiles, decision-making models, etc.).Achievements:1. Due to the work of the marketing department the Total revenue saw an increase of 20% YoY.2. Expanded Brand awareness in the office solutions category from 14% to 68%.3. Increased Partner channel revenue growth by 240% and channel ROMI growth by 180%.4. Contributed to the average price rate growth from $19 000 to $57 000.5. Stimulated installations in B2C audience to skyrocket from 500 000 to 15 000 000 users.6. Launched 2 new products and 6 pilots with them with a potential of $20 million.

OFD.ru is at the TOP-3 of the largest players in the financial data market, servicing 468,000 online cash desks and ensuring the transfer of 24 billion checks.Responsibilities:- 8 Fintech products in marketing (B2B, SMB, and Small Business segments) including unit economics and pricing development and management for all products.- Managing 5 teams with up to 19 people: product marketing team, digital marketing team, communication marketing & PR team, customer service team, and analysts team.- Lead Generation and Event marketing.- Partner channel marketing (over 5000 authorized partners).- CRM marketing and retention (700 000 clients).- Customer loyalty and up-sales (3 lines of support from sales to technical support).- Digital marketing and web development. Achievements:1. Market share growth of 8% (the company moved from 5th to 3rd place among competitors in terms of market share).2. Launched 4 new products, resulting in a 10% revenue growth.3. Took first place in website traffic among competitors through content marketing and SEO, reduced the cost of customer acquisition by 18%.4. Reduced user churn by 16% by developing a predictive churn system and a loyalty program.5. Optimised email marketing (open rate growth of 5%, CTOR growth of 7%, sales from the e-marketing channel growth of more than 100% and made 7% of total sales).6. Launched telemarketing sales channel, this channel made 3% of total sales.7. Implemented WhatsApp for business as a customer support channel and reduced the load on the call center by 30%.

ATOL is one of the leaders in the retail tech market and one of the largest IT companies in Russia. Responsibilities: - Digital Marketing- CRM implementation- Web development- Managed 12 people (designers, product marketing, and brand managers): hiring, mentoring, and working with motivation and feedback.Achievements: 1. Completely restructured the website, optimized CJM, and improved sales conversions by 12%.2. Launched a website for a new product brand (SIGMA.ru).3. Launched an advertising campaign for SIGMA products and got more than 10 thousand sales.4. Implemented a digital strategy and achieved a 30% increase in sales in digital channels.5. Implemented end-to-end analytics for digital sales.6. Implemented CRM BPM.Online with e-mail database resurrection, segmentation, and trigger mailings and increased conversion rate in the email channel by more than 23%.7. Created a lot of content for digital channels (videos, photos, banners, stories)8. Relaunched SEO and decreased CAC by 10%.9. Implemented SMM strategy and collected more than 15 thousand followers.

Rusnano Group is a Russian state-established and funded company. The Rusnano Group's mission is to create a competitive nanotechnology-based industry in Russia.Responsibilities:- Developed a communication strategy for digital channels- Developed and implemented an integrated system of monitoring and response in the media- A radically changed approach to the submission and publication of information- A series of unique special projects for RUSNANO was carried out, one of which received the Runet Prize 2018 (Nanodismantling)Achievements:- fulfillment of KPIs for audience coverage/growth of communities and ER- Improving the tone of communication- Translation of the negative into a constructive direction with the subsequent transformation of users' opinions

• Creation of a sales department• Formation and control of the sales plan, development of KPI• Formation of a customer base with +50% growth• Development and maintenance of advertising campaigns• Yandex.Direct, Yandex.Metrika, Google AdWords, Google Analytics, A/B testing, etc.

• Creation of a web and mobile application• Growth of traffic of online orders +30% from offline• Work with the main promotion channels (Yandex.Direct, Google AdWords, SEO, SMM), KPI fulfillment, 20% increase in the turnover of online orders per year• Planning, project efficiency analysis, process automation, reducing the load on the call center by 50%• Statement and control of performance of technical tasks• Production automation (R-keeper), automation of 27 points• Ensuring the health of the IT infrastructure