Rodica Petrusevschi Email & Phone Number

Cambridge, United Kingdom

- Corporate website and Intranet governance- Product owner / sponsor on multiple web and content development projects- Content strategy for Twitter / LinkedIn- Campaign development and implementation- Cohesive branding

Cambridge, United Kingdom

I support the External Relations team with campaign development, social media strategy, web optimisation, digital project management and incorporating metrics in our decision-making. My responsibilities include:- Project management: supporting research teams with branding, creative assets and merchandise- Reviewing content and presentation of EMBL-EBI.

Waltham, MA, USA

Implementated marketing programs to support company sales goals and engaged with OpenClinica's open source community:- Delivered product demos, provided consultations, completed full-cycle sales, measured and reported ROI-related metrics- Co-organize yearly OpenClinica conference, manage speaker recruitment and content curation- Represented OpenClinica at.

Boston, USA

Prepared, edited and migrated multimedia content for newly-launched HMS websites, identified inconsistencies and worked with developers and vendors to improve website performance and capabilities. Developed, tested and launched successfully an online Drupal training for HMS staff and faculty.

Boston, USA

Analyzed social media activity and strategy, collected insights on current and prospective students and designed a social media plan to meet proposed goals using detailed tactics, a suggested editorial calendar and marketing channel integration.

Chisinau, Moldova

Supervised the launching of the local company branch and website overseeing market positioning, media promotion, product/partner selection. Developed strategic partnerships with vendors and maintained a fluent communication with subscribers via social media and efficient customer support.www.zumzi.md

Chisinau, Moldova

Managed campaigns and projects involving branding, print and webpage development. Participated in generating ideas and supervised the creative process to ensure a timely deliverable. Presented creative work to clients for approval or modification, handled budgets and managed campaign costs.www.imago.md

Cambridge, MA, USA

Restructured the wine department, reorganized the merchandise placement, acquired new customers through weekly wine tastings, daily wine features, information materials and personal feedback and recommendations. Exceeded the department's sales quota by 50% during the period of employment.

Chisinau, Moldova

Developed catchphrases, slogans, strap lines, descriptions, brand names and wrote press releases. Verified the accuracy of wording and translations in both English and Romanian.www.imago.md

Blagoevgrad, Bulgaria

Organized and monitored the work of reporters, photographers, layout designers and webmasters. Coordinated the editorial consensus of the publication; maintained an objective and consistent flow of information; kept the audience informed; added value and credibility through professionalism.www.defactobg.com

Master Of Professional Studies, Digital Media Management, 3.84

Bachelor Of Arts, Business Administration, Journalism And Mass Communication, 3.54

Activities and Societies: Reporter/Managing Editor/Editor-in-chief for DeFacto, a student-run online and print publication.

High School Diploma

Activities and Societies: Debate Club, Societatea Limba Romana