I work with entrepreneurs and leaders with a growth, experimentation and continuous learning mindset, structuring strategies connected to marketing management that enhance customer attraction, acquisition and loyalty.With strategic marketing planning aligned with the reality of the business, we optimize resources and achieve real and sustainable results in the short, medium and long term.Discover how marketing can impact the growth of your business.This is the invitation, let's have a coffee?

- Reporting directly to the CEO and management of 30 HCs..- Direct management of marketing, external agencies, brand, customer service, sales, product, market and trend analysis, training and onboarding of new employees.- P&L management of the service portfolio, monitoring KPIs, forecast vs. business plan promoting adjustments to achieve expected business goals.- Responsible for leading the implementation of innovations, from concept, marketing strategy, sales, finance to go-to-market.- Focus on digital and subscription services in health, education, leisure, culture and entertainment.- Management of short and medium-term marketing, customer service and sales strategies.- Identification and evaluation of opportunities related to partnerships, new services, niches and segments, entry into new markets and new lines of revenue.- Product development and launches.- Prospecting, negotiating and integrating new technology and commercial partners.Highlights:- Talent retention through building organizational culture and reducing turnover.- Increased subscriber perception of value through the unification of service channels.- Increased deliveries by teams through the implementation of processes and tools for productivity. - Repositioning and increasing the perception of brand value in the market - digital and physical.- Increased results through the implementation of customer service and commercial tools and processes.- Increased revenue through the implementation of new channels.- Business development for new lines of revenue.- Increased use of the service through the implementation of product improvements (CX).- Complete reformulation of the marketing, sales and customer service operation, assembling and developing a team achieving an increase of around 21% in the business’ gross revenue- Increase in subscriber satisfaction rating from 1 to 4.1 out of a total of 5.- Churn reduction of around 7%.

- Management of the digital services portfolio and new business development (VAS), in the sports and entertainment segment.- Responsible for articulating the business strategy defined by executive leadership to business partners and internal teams, leading the roadmap of new products and the evolution of those already installed with the aim of increasing profitability and customer satisfaction.- Responsible for planning and executing the general product life cycle (prospecting, negotiation, contract, integration, launch, acquisition, kpis).- Coordination of engineering, legal, marketing, internal marketing and communication teams for integration, definition of the go-to-market strategy and subscriber acquisition.- Responsible for management and relationships with NBA, NFL, Amazon, Google, Live Mode and other relevant companies in other segments.Highlights:- Unprecedented partnership between Vivo and Live Mode to distribute the NordesteFC application.- Unprecedented partnership in Brazil between Vivo and NBA.- Unprecedented partnership in Brazil between Vivo and NFL.- For the first time, a telecommunications company broadcasts games of the Brazilian National soccer team (Via Vivo Futebol).- Launch of Telecom plans with SVA for mobile base.- 30% increase in the usage rate of digital services.- Reduction of R$6.5M in contractual costs related to digital services.

- Responsible for growth strategies - organic and paid - to leverage Telefônica Vivo's health portal in digital media, Vivo Mais Saudável, and sell SVAs through content marketing.- Team management - business partners and creative agency - for the implementation and maintenance of Telefônica Brasil's health products.- Interface with Telefônica's local and global executive leadership.- Product management: Vivo Mais Saudável, Saluspot, Vivo Dieta with Mimis and Vivo Sexualidade with Laura Muller.- Highlights: - launch of a new version of Vivo Mais Saudável website- reaching 1MM unique users on the site - reaching 800k users in the commercial profile on Facebook.

- Development and implementation of new services (VAS) in Telefónica Brasil's healthcare vertical for the B2C market.- Project management with internal areas and definition of the go-to-market strategy.- Development and launch of the Vivo Sem Fumar and Vivo Cuidados com Diabetes VAS.

- Implementation and management of strategic marketing projects, commercial plans and value-added services (VAS), in the area of customer service and experience.- Ensure the implementation with minimal impact on the end customer and the operator's service channels (Call Center, IVR, SMS Service, internet, social media).- Interface with internal customer service teams (planning, communication, training) and with internal teams (marketing, branding, communication, legal, IT, engineering, BI).- Representative of the division in internal project forums.- Main projects: New 4G portfolio, New Vivo Online Store (ecommerce), mobile learning services, launch of education and language SVAs, launch of new Apple iPhones.

- Conducting internal processes using SAP “ERP” Management Software.- Management of balances and duration of contracts for the human resources department.- Interface with internal areas of the company.

- I turned a hobby into a business and photographed incredible people in their unique moments.- Development of marketing strategies, partnerships and customer acquisition.- Development of website, brand, editorial line and narrative.- Brand management.- Advertising and promotion.- Public relations.- Freelance team management.- Capture and post-editing of photographs.- I worked as a freelancer for other photographers such as Davi Martins, Rodrigo Cypriano and Duo Borgatto.- Winner of the best 'negative space' themed photo with Wedding Prime and 18 Elementos.

- Development of the new website using the Wordpress content management system.- Management of digital channels development of action plans to increase channel productivity.- Audio visual production: photography and video. Content management for digital channels (website, blog, Twitter, Facebook) with a focus on SEO.- https://www.facebook.com/djsidetv/- https://www.youtube.com/user/DJSIDETV

Administrative outsourcing for Vivo SA:- Responsible for organizing, planning and supporting analysts, consultants and managers in operational and bureaucratic matters in the collection and sending of documents, contracts, preparation of reports and updates in internal systems and SAP.- Interface with internal areas for monitoring, approval and support in suggestions and approvals.

Administrative outsourcing for Vivo SA:- Responsible for organizing, planning and supporting analysts, consultants and managers in operational and bureaucratic matters in the collection and sending of documents, contracts, preparation of reports and updates in internal systems and SAP.- Interface with internal areas for monitoring, approval and support in suggestions and approvals.

Physical store cashier in shopping malls:- Registration and entry of sales in the system- Receive payments- Product verification- Issuance of receipts, refunds, change and vouchers,- Responsible for keeping the cashier area clean and organized.- Responsible for cross sell when closing sales.