I believe in the transformative power of communication and that its constant evolution is essential for shaping the world around us.I am a marketing and advertising professional, working across various fronts. From an early age, I delved into entrepreneurship, and today I serve as CEO of the Novo Dia Group, which includes brands like Novo Dia Notícias, Jornal da Cidade, and Jundiaí Notícias. In the audiovisual field, I lead Novo Dia Live, our production company with a fully equipped studio for creating content and podcasts. We also develop social documentaries, with recent productions focusing on Autism Spectrum Disorder (ASD) and hearing impairment. Our channel, Novo Dia TV, is responsible for broadcasting these and other content.Additionally, I head Focus Mídia Digital, a company specializing in indoor and outdoor digital media in the Jundiaí region, and I lead Cena Blue, which focuses on corporate and public TV solutions.I am also the co-founder of Grape Valley, an innovation community that supports startups in their market journey.Moreover, I lead the ONEmug social project, which combines art, solidarity, and sustainability, contributing to important causes in the city.​⬤