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Rod Mcinnis Email & Phone Number
Head of Digital
at
Altwork
1 work email found
@altwork.com
2 phones found area 847
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Head of Digital
Location
Greater Chicago Area, United States, United States
Company size
Who is Rod Mcinnis? Overview
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Quick answer
Rod Mcinnis is listed as Head of Digital at Altwork, a company with 8 employees, based in Greater Chicago Area, United States, United States. AeroLeads shows a work email signal at altwork.com, phone signal with area code 847, and a matched LinkedIn profile for Rod Mcinnis.
Rod Mcinnis previously worked as SVP Marketing and Technology (Ecommerce) at Vapor4Life, Inc and VP Ecommerce at Vapor4Life, Inc. Rod Mcinnis holds Mba, Strategy / Operations from University Of Michigan - Stephen M. Ross School Of Business.
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Email format at Altwork
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{first}@altwork.com
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Profile bio
About Rod Mcinnis
Rod McInnis is an executive with over 20 years of experience spanning multiple fields. He most recently led a B2C ecommerce brand & retailer where he produced 500% sales growth as the SVP of Marketing & Technology. In this role he turned around a failing business on behalf of the founders in a regulated industry. To achieve this turnaround, he defined and implemented a strategy that encompassed acquisition marketing, customer retention improvements, revised merchandising strategy and extensive operational improvements. He also led and was the decision maker on all technology strategies and investments. Concurrently, he transformed the culture of the company to become collaborative instead of a command-and-control culture.Previously, Rod led much of the digital and omni-channel innovation at Sears Holdings. He developed patented business processes integrating the online business with the brick & mortar stores. His other achievements included leading the Online Apparel business and building out an innovative in-store customer experience showcasing connected devices. The results of his innovations were often touted as the company’s most important strategies. He also deployed new reporting and analytical technologies. While Rod has both been successful in large companies and small, he has always been focused on driving growth through strong customer relationships and data-based decision making.Specialties: Ecommerce, Magento, Turnarounds, Startups, Cultural Transformation, DTC Digital Marketing, SEO, CRM, Brand Building, Social Media, Product Merchandising and Strategic Planning.
Listed skills include Strategy, Analytics, Leadership, Cross Functional Team Leadership, and 51 others.
Current workplace
Rod Mcinnis's current company
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Altwork
11 roles · 30 years
Rod Mcinnis work experience
A career timeline built from the work history available for this profile.
Svp Marketing And Technology (Ecommerce)
- Responsible for strategy and all operations in addition to full company P&L ownership. Turned around failing ecommerce and products company, quintupling sales over five years and returning the company to profitability.
- Developed & executed marketing strategy spanning SEO, social media, email marketing and promotional pricing. Increased website traffic by 20X resulting in a 10X increase in new customer acquisition and 5X topline sales.
- Transformed company culture from a command and control style to a culture in which all team members work collaboratively at all levels and are empowered to deliver on business objectives. Cultural changes have enabled.
- Created strategy to convert business model from selling only a proprietary product line to an online category superstore. Newly added product lines produce 80% of new customer sales growth.
- Launched new proprietary product lines following consumer trends while providing lower nicotine options for customers looking to reduce nicotine consumption. These products drove higher margins and customer retention.
- Developed companywide business intelligence platform that enables detailed promotional & customer acquisition analysis based on lifetime value of customers. Platform enables allocation of marketing dollars to channels.
2016 - 2021
~5 yrs
Vp Ecommerce
Apr 2015 - Dec 2015
General Manager, Online Apparel
Leader of Sears online apparel business including P&L ownership and manager of multi-level team. $150 MM in annual revenue.
2014 - Mar 2015
Director - Connected Solutions
- Created and launched a new, comprehensive Internet of Things (IoT) business within Sears stores, the top corporate innovation initiative for 2014. The Connected Solutions stores-within-a-store feature a broad, unified.
- Led team to develop initial strategy and enterprise-wide value proposition leveraging Sears’ strengths. Worked closely with executive business unit leaders to gain enterprise-wide support for the new strategy.
- Designed and developed complete end-to-end customer experience including innovative, technology-intensive interactive displays to simulate real-world product experiences. Deployed new outsourced labor staffing model.
- Managed a broad team with representatives from multiple businesses and support organizations to design and construct the new store concept on an accelerated timeframe. Closely managed project details within a complex.
2013 - 2014
~1 yr
Director, Strategy
- Directed the development of strategic initiatives for the Sears and Kmart Lawn & Garden business. Led execution of a portfolio of growth initiatives designed to drive increases in profitability.
- Awarded Sears Holdings Leadership Recognition Award by CEO for development of a patented system enabling commissioned sales associates to digitally engage customers, transforming the selling process and contributing.
- Integrated sales, customer, climate, and market visit data to develop regional strategies for Kmart garden centers. Expanded assortments and selling season have driven sales growth in a retail format with declining.
- Developed proprietary weather-driven analytics capabilities. Optimized inventory reduction requirements with localized consumer demand forecast. Targeted marketing by identifying optimal timing of spend.
2009 - 2013
~4 yrs
Manager, Multi Channel Initiatives & Analytics
- Managed the buy-online and pickup-in-store channel and developed and led strategic initiatives to drive profitable growth through the integration of online sales with retail store fulfillment.
- Launched new $10MM channel where Sears ships products only available online to stores for customer pickup. Directed the work of teams in online, IT, store operations, and other departments. Program increased by 200,000.
2008 - 2009
~1 yr
Manager/Consultant, Performance Measurement - Corporate Strategy & Customer Insights
- Led team of analysts tasked with transforming SHC from a culture of intuition-based decision-making practices to one where decisions are data-driven.
- Developed testing guidelines and initiated training of business unit teams on best practices, resulting in clear and consistent reporting across SHC. Initiatives are now tested through a formal Test & Learn process and.
- Managed and mentored a team of analysts and statisticians to support corporate-wide decision support needs. Developed these new team members into leaders at SHC in field of analytics. Team members have advanced to more.
2006 - 2008
~2 yrs
Sr. Business Analyst
Led evaluations of major changes to the supply-chain and planning processes in Intel’s logistics operations in North and South America, and identified millions of dollars of savings. Managed financial planning and analysis for all Intel Americas logistics operations.
2003 - 2006
~3 yrs
Account Manager
Material Management Group
Opened and managed all aspects of MMG’s Los Angeles branch including profit and loss responsibility. MMG provides material management services to manufacturers. MMG specializes in direct assembly line delivery of class-C materials such as fasteners and electrical components.
1997 - 2001
~4 yrs
Production Planner
Thomas & Betts
1996 - 1997
~1 yr
2 education records
Rod Mcinnis education
Mba, Strategy / Operations
University Of Michigan - Stephen M. Ross School Of Business
B.S., Operations Management
California State Polytechnic University-Pomona
FAQ
Frequently asked questions about Rod Mcinnis
Quick answers generated from the profile data available on this page.
What company does Rod Mcinnis work for?
Rod Mcinnis works for Altwork.
What is Rod Mcinnis's role at Altwork?
Rod Mcinnis is listed as Head of Digital at Altwork.
What is Rod Mcinnis's email address?
AeroLeads has found 1 work email signal at @altwork.com for Rod Mcinnis at Altwork.
What is Rod Mcinnis's phone number?
AeroLeads has found 2 phone signal(s) with area code 847 for Rod Mcinnis at Altwork.
Where is Rod Mcinnis based?
Rod Mcinnis is based in Greater Chicago Area, United States, United States while working with Altwork.
What companies has Rod Mcinnis worked for?
Rod Mcinnis has worked for Altwork, Vapor4Life, Inc, Sears Holdings Corporation, Intel, and Material Management Group.
Who are Rod Mcinnis's colleagues at Altwork?
Rod Mcinnis's colleagues at Altwork include Matt Vallotton and Anna Gulienetti.
How can I contact Rod Mcinnis?
You can use AeroLeads to view verified contact signals for Rod Mcinnis at Altwork, including work email, phone, and LinkedIn data when available.
What schools did Rod Mcinnis attend?
Rod Mcinnis holds Mba, Strategy / Operations from University Of Michigan - Stephen M. Ross School Of Business.
What skills is Rod Mcinnis known for?
Rod Mcinnis is listed with skills including Strategy, Analytics, Leadership, Cross Functional Team Leadership, Business Strategy, E Commerce, Management, and Business Process Improvement.
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