Responsible for strategy and all operations in addition to full company P&L ownership. Turned around failing ecommerce and products company, quintupling sales over five years and returning the company to profitability while reducing headcount.• Developed & executed marketing strategy spanning SEO, social media, email marketing and promotional pricing. Increased website traffic by 20X resulting in a 10X increase in new customer acquisition and 5X topline sales growth over 5 years.• Transformed company culture from a command and control style to a culture in which all team members work collaboratively at all levels and are empowered to deliver on business objectives. Cultural changes have enabled much greater agility, allowing the company to react quickly to industry changes.• Created strategy to convert business model from selling only a proprietary product line to an online category superstore. Newly added product lines produce 80% of new customer sales growth.• Launched new proprietary product lines following consumer trends while providing lower nicotine options for customers looking to reduce nicotine consumption. These products drove higher margins and customer retention from existing customer base and comprise 10% of 2020 sales. • Developed companywide business intelligence platform that enables detailed promotional & customer acquisition analysis based on lifetime value of customers. Platform enables allocation of marketing dollars to channels and products that provide the highest lifetime ROI. • Manage all company technology including outsourcing of all non-core technology functions. Selected, negotiated, and managed relationships with supporting technology partners.

Leader of Sears online apparel business including P&L ownership and manager of multi-level team. $150 MM in annual revenue.

Created and launched a new, comprehensive Internet of Things (IoT) business within Sears stores, the top corporate innovation initiative for 2014. The Connected Solutions stores-within-a-store feature a broad, unified portfolio of connected products & services including home automation, connected health, in-home services and postpaid cellular. • Led team to develop initial strategy and enterprise-wide value proposition leveraging Sears’ strengths. Worked closely with executive business unit leaders to gain enterprise-wide support for the new strategy. • Designed and developed complete end-to-end customer experience including innovative, technology-intensive interactive displays to simulate real-world product experiences. Deployed new outsourced labor staffing model for in-store associates to support consultative selling of technically complex products. • Managed a broad team with representatives from multiple businesses and support organizations to design and construct the new store concept on an accelerated timeframe. Closely managed project details within a complex fragmented organization. The Connected Solutions store launch resulted in positive media attention for Sears Holdings and earned the company recognition as a retail innovator.

• Directed the development of strategic initiatives for the Sears and Kmart Lawn & Garden business. Led execution of a portfolio of growth initiatives designed to drive increases in profitability.• Awarded Sears Holdings Leadership Recognition Award by CEO for development of a patented system enabling commissioned sales associates to digitally engage customers, transforming the selling process and contributing multi-million $ incremental annual sales.• Integrated sales, customer, climate, and market visit data to develop regional strategies for Kmart garden centers. Expanded assortments and selling season have driven sales growth in a retail format with declining sales.• Developed proprietary weather-driven analytics capabilities. Optimized inventory reduction requirements with localized consumer demand forecast. Targeted marketing by identifying optimal timing of spend.

• Managed the buy-online and pickup-in-store channel and developed and led strategic initiatives to drive profitable growth through the integration of online sales with retail store fulfillment.• Launched new $10MM channel where Sears ships products only available online to stores for customer pickup. Directed the work of teams in online, IT, store operations, and other departments. Program increased by 200,000 the number of SKUs available to customers in stores.

• Led team of analysts tasked with transforming SHC from a culture of intuition-based decision-making practices to one where decisions are data-driven.• Developed testing guidelines and initiated training of business unit teams on best practices, resulting in clear and consistent reporting across SHC. Initiatives are now tested through a formal Test & Learn process and the results are thoroughly analyzed for better decision-making.• Managed and mentored a team of analysts and statisticians to support corporate-wide decision support needs. Developed these new team members into leaders at SHC in field of analytics. Team members have advanced to more senior positions within SHC.

Led evaluations of major changes to the supply-chain and planning processes in Intel’s logistics operations in North and South America, and identified millions of dollars of savings. Managed financial planning and analysis for all Intel Americas logistics operations.

Opened and managed all aspects of MMG’s Los Angeles branch including profit and loss responsibility. MMG provides material management services to manufacturers. MMG specializes in direct assembly line delivery of class-C materials such as fasteners and electrical components.