Hey, home service business owners, are you tired of trying to get your HVAC, electrical, or plumbing techs to sell? Me, too. I’m Rodney Koop, president and founder of The New Flat Rate. I’ve been in this industry for more than 40 years and have been a business owner for more than three decades. For a long time, I thought if I hired clean, sharp, articulate technicians, then I could teach them to sell. Oh, and I certainly tried. I put them through every sales class there was. I tried videos and tapes. I suggested books I love on salesmanship, like Zig Ziglar. I tried to tell them they could make more money, that it would be better for their families, and for our customers. It never worked. But there is a better way. The home service industry has to start thinking like the retail industry.Waiters and waitresses don't have to sell, do they? Why is that? It’s because they use a simple pre-printed list — a menu. When a menu is done right, guess what? There's no selling. Menu pricing is so simple that servers do it every single day with no sales resistance, no price objection, and no buyer’s remorse.So, stop selling. Let the customer buy. Leave the power in the customers’ hands. They will always buy more than you could ever sell them.When you’re ready, learn how The New Flat Rate menu pricing system can transform your home service contracting business.