Rodney O'Connell

Rodney O'Connell Email and Phone Number

Managing Director | CEO & General Manager (GM) | Finance Director | Strategic Leadership | Operations, Commercial & Supply Chain | Building High Performing Teams | Turnaround & Growth | Innovation | M&A @ PAC Trading Pty Ltd
australia
Rodney O'Connell's Location
Greater Sydney Area, Australia
Rodney O'Connell's Contact Details

Rodney O'Connell work email

Rodney O'Connell personal email

n/a
About Rodney O'Connell

Motivated by impact, I create outcomes focused environments that put purpose, people and sustainability front and centre. Building a career in leading businesses of various scale by delivering consistent revenue and EBIT growth in a difficult segment, my strength is in agility, vision and clarity - I set a clear growth agenda and systematically execute. I live my values every day, putting responsible business, people and community first, which I have demonstrated in socially responsible endeavours with Lion, while delivering above expectation financial return. My career is unique in that it traverses finance, sales, marketing, commercial and operational leadership within small to large scale business units. I have played a key role in major acquisitions and divestments and have developed a deep understanding of the manufacturing and distribution value chain and the ability to drive performance gains in increasingly margin pressured and competitive markets. This agility has given me confidence in turnaround and crisis roles as well as growth, and a strong ability to work in the grey and ambiguity of today’s business landscape. I am open to executive opportunities - please feel free to connect.

Rodney O'Connell's Current Company Details
PAC Trading Pty Ltd

Pac Trading Pty Ltd

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Managing Director | CEO & General Manager (GM) | Finance Director | Strategic Leadership | Operations, Commercial & Supply Chain | Building High Performing Teams | Turnaround & Growth | Innovation | M&A
australia
Employees:
17
Rodney O'Connell Work Experience Details
  • Pac Trading Pty Ltd
    Chief Executive Officer
    Pac Trading Pty Ltd Sep 2023 - Present
    Australia
  • Lion
    Managing Director, Fermentum & Lion Craft Beer
    Lion Oct 2020 - Mar 2023
    Sydney, New South Wales, Australia
    Promoted to lead and grow the craft beer and craft spirits lines and nurture key investments, prior to being appointed as Managing Director of newly acquired Fermentum. Key to this tenure has been an ambitious focus on growth, realising the business case for the Fermentum acquisition while maximising the trajectory of the Craft Beer business. Leading up to ~190 staff, I sat on the Lion Australia leadership team and as a Board Director of Four Pillars, Remedy Drinks and Barcats Pty Ltd. Key outcomes include doubling the scale of the Lion Craft Beer business and commercial lead on the acquisition of Fermentum in record time of just 6 months. I am proud to have led initiatives that increased B Corp Certification score across Fermentum, uplifted brand power through the line execution of a consumer and customer centric portfolio strategy, and improved cross-functional gender balance.
  • Lion
    Finance Director - Lion Australia
    Lion Oct 2015 - Sep 2020
    Full P&L and balance sheet governance across the business, leading a team of 120 through 8 direct reports and sitting on the Lion Australia leadership team and the Lion finance leadership team. Notable outcomes include exceeded business EBIT targets from 2015-2019, through strong governance and an effective growth strategy, involving significant change management and leadership. I drove significant revenue gains, establishing the Lion Craft spirits business by acquiring market-leading distributor (Vanguard) and industry-leading Four Pillars gin brand. I led a number of critical business negotiations, including divestment of Corona and restructuring the trade agreement with Heineken to provide further benefits to both parties. Importantly, I led a major SAP Hana implementation across Lion Australia, one of the largest in the southern hemisphere and developed and executed a revenue management strategy including RPA, implementation of Trade Management system to support strategy and growth aspirations.
  • Lion Co
    Regional Director - Nsw
    Lion Co Oct 2012 - Sep 2015
    Nsw
    Regional leadership role in the company’s largest business unit, focused on growing the business and market share to 50% and set a course for continued growth and sustainability. I managed an 80-person extended sales and marketing team, directly managing a leadership team of 7 and reporting to the national Sales Director. I grew market share 6% over 3 years to 51%, exceeding my target, and grew customer engagement 3% to 86%. I created and inspired the team to deliver on our vision and purpose through a cultural and engagement plan for the NSW business during a period of high growth and significant change.
  • Lion Co
    Strategy And Planning Director
    Lion Co Nov 2011 - Oct 2012
    Sydney, Australia
    Appointed to radically reshape the business during a period of stagnant growth and reduced market share, securing growth avenues and driving stronger discipline in strategic planning and execution across the business. Key outcomes include leading the acquisition of Little Creatures and Corona distribution rights increasing total business revenue by 18% and creating a 3-year strategic plan, including an innovative long-term beer category growth strategy.
  • Lion Nathan
    Field Sales Manager - Nsw
    Lion Nathan Mar 2009 - Nov 2011
    Appointed to radically reshape the business during a period of stagnant growth and reduced market share, securing growth avenues and driving stronger discipline in strategic planning and execution across the business. Key outcomes include leading the acquisition of Little Creatures and Corona distribution rights increasing total business revenue by 18% and creating a 3-year strategic plan, including an innovative long-term beer category growth strategy.
  • Lion Co
    National Spirits And Rtd Director
    Lion Co May 2007 - Mar 2009
    Sydney, Australia
  • Lion
    Commercial Manager – Qld Business Unit
    Lion Mar 2005 - May 2007
  • Lion
    Commercial Manager - National Business Team
    Lion May 2001 - Mar 2005

Rodney O'Connell Skills

Business Strategy Strategy Trade Marketing Shopper Marketing Fmcg Key Account Management Management Marketing Strategy Customer Insight New Business Development Talent Management Grocery Sales Business Planning Key Account Development Account Management

Rodney O'Connell Education Details

Frequently Asked Questions about Rodney O'Connell

What company does Rodney O'Connell work for?

Rodney O'Connell works for Pac Trading Pty Ltd

What is Rodney O'Connell's role at the current company?

Rodney O'Connell's current role is Managing Director | CEO & General Manager (GM) | Finance Director | Strategic Leadership | Operations, Commercial & Supply Chain | Building High Performing Teams | Turnaround & Growth | Innovation | M&A.

What is Rodney O'Connell's email address?

Rodney O'Connell's email address is ro****@****.com.au

What schools did Rodney O'Connell attend?

Rodney O'Connell attended University Of Southampton, Icaew, Mckinsey.

What skills is Rodney O'Connell known for?

Rodney O'Connell has skills like Business Strategy, Strategy, Trade Marketing, Shopper Marketing, Fmcg, Key Account Management, Management, Marketing Strategy, Customer Insight, New Business Development, Talent Management, Grocery.

Who are Rodney O'Connell's colleagues?

Rodney O'Connell's colleagues are Cynthia Xin, Andrea Maberly, Winnie Joy Cabristante, Marie Ann Aquino, Stephen Podesta, Alex Crawford, Manjula Ramesh.

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