Rodney Matthew Smith Email & Phone Number

Miami, Florida, United States

- Consults small e-commerce brands on a part-time basis - Assist in the launch of apparel brands - Hosts retail site for creators to sell their merchandise

Miami, Florida, United States

- Managed all aspects of Verdi.com including merchandising, UX/UI, and digital marketing.- Implemented SEO strategies + Google advertising resulting in more than 500% ROAS.- Managed external vendors for content, development, and marketing projects.- Launched and grew social media accounts.- Led on all social media marketing strategies including paid ad campaigns, influencer collaborations, and giveaways.- Presented weekly DTC Update deck to executives reporting on site KPI’s and growth of sales + audience. Accomplished growth in sales, conversion rate, and email/SMS subscriber list 4 months in a row.

- Monitor KPI’s for email campaigns and flows for up to 26 brands at a time.- Manage day-to-day tasks for email marketing team consisting of copywriter, designer, strategist, and developers. - Created comprehensive task templates with detailed subtasks on Asana project management software.- Lead on all delivery of designs, previews, and analytics for all campaign and flow emails to all clients.- Lead bi-weekly check-in calls with all clientele to ensure timely delivery of all work.- Review and track all account budgets to ensure proper allotment of resources.

Miami, Florida, United States

- Manage the UX/UI design, full stack development, and digital marketing for ecommerce sites of various industries.- Monitor KPI’s for several ecommerce stores at once.- Manage and adhere to strict budgets for monthly retainer partnerships and defined scope projects.- Responsible for identifying and overseeing implementation of ecommerce solutions for various Shopify and BigCommerce sites.- Collaborate on and execute marketing promotions for robust and varied clientele.- Recruit and evaluate new companies to partner with for the purpose of improving UX/UI, site performance, or on going marketing retainers.

Los Angels

- Led David Dobrik’s merchandise sales to 139% growth year after year. - Recruit and evaluate new creators to partner with; Planned and facilitated meetings, presentations, and conference calls that focus on performance and opportunities to collaborate/align brands and optimize growth. - Oversees the implementation of online marketing plans including but not limited to the Instagram buy function and YouTube merch shelf roll-out. Compiles and analyzes data to measure the effectiveness of such plans. - Applies advanced product and industry knowledge to support brand strategy by effectively elevating and diversifying creator product offerings.- Provided critical leadership for the team and increased talent within the team by training new hires to adhere to industry best standards. - Understood the needs of the customer with strategic planning and elevated the level of care. - Project managed complex high visibility projects; Accountable for ensuring deadlines were met, completed reports, related documentation, and follow up.

Greater Los Angeles Area

- Increased revenue by having in-depth knowledge and understanding of unique creator brands, the existing professional base and competitor landscape. - In collaboration with cross functional team members and key stakeholders to discuss, identify, and recommend solutions that streamline operations/processes. - Served as POC liaison between talent and in-house Fanjoy teams to design, produce, and distribute products.- Facilitated and coordinated internal processes- Improved apparel brands with star digital talent such as David Dobrik, Cody Ko, and Trey Kennedy. - Identify and recommend improvements to existing programs/products and new marketing strategies such as various marketing promotions (flash sales, discount codes, gift with purchase deals and giveaways). - Spearhead the planning and implementation of experiential sales events such as Vidcon and pop-up shops that increased awareness and sell-through.

- Delivered customer experience excellence that enhances brand differentiation, revenue growth and profitability.- Developed and maintained positive business relationships with staff.- Key contributor to the development and scaling of Ecommerce operations for all brands under Fanjoy that shipped over 800,000 units annually.- Created and managed product and collection pages.- Responsible for producing successful launches by planning, organizing, and directing day-to-day tasks, and reporting progress to the CEO. - Quickly, pleasantly, and professionally handled high volumes of assigned customer services tickets while adhering to strict service levels.

Coral Sky Amphitheater

Engaged concert goers in promotional activities. Promoted text-to-win raffles at each concert. Garnered more social media followers for Livenation through games and rewards for concert goers.

303 Se Mizner Boulevard Boca Raton, Fl.

Booked musical talent every Tuesday night. Directed promotion for each performance across social media and local media.

Boca Raton

Contacted local, state-wide, and national media outlets on behalf of clients. Distributed press releases to all types of media outlets. Created and distributed media alerts for client events. Pitched clients guests or feature interviews to radio, newspaper, and television. Assisted in numerous client social media growth.

Greater Los Angeles Area

Assisted in the curation of budgets for one-off performances, nationwide concert tours, and radio promo runs. Maintained data pertaining to artist social media growth, tour income, and travel expenses.

Florida

Compiled artist and social media information. Made artist recommendations for Driven Conference showcase. Helped assemble and breakdown stage equipment for Driven Conference seminar and showcase.