Rodney Perry Email & Phone Number

Coegi (Latin for 'to bring together') brings together best-in-class ad technologies and programmatic platforms to provide a consolidated tech stack for agencies and in-house marketing teams. By doing so we provide efficiency and cost savings to advertisers by centralizing campaign set-up, optimization and reporting with a single partner versus working with.

Toronto, Ontario, CA

Development of 1st, 2nd and 3rd party data strategies Helping clients navigate CDP's (Customer Data Platforms) and DMP (Data Management Platforms)Build out of Media Attribution frameworkHelping clients understand the intersection of Adtech and MartechMaking sense of the alphabet soup that is the current digital ad eco systemPlease reach out with all of you.

Long Island City, New York, US

Austin, Texas, US

New York, US

• Build and manage the day-to-day operations of the audience insights and media activation operating system for the GroupM agencies
• With a team of 207 data scientist, media professionals and technologist execute one of the largest media data management platforms in Canada
• Set the strategic vision to move our clients and the media agencies from mass media marketing to a data driven addressable world
• Strong relationship with both the agencies and the clients we work for; notable clients, Manulife, Ford, IBM and CIBC
• Proudly developed a culture of innovation and problem solving that consistently drive the organization forward

New York, US

Xaxis—a media company for the digital age. We place targeted advertising across the digital media landscape.We transform data into vivid audience portraits. We reach audiences everywhere they are in the digital world, and form resonant connections that drive real, attributable results.Our results speak for themselves. Everything we do is quantifiable.

London, London, GB

London, GB

Managed a $3M e-business marketing and advertising budget across four product categories (Cable TV, Internet, Wireless, Home Phone). Responsible for the development of sales and marketing strategies, strategic vision and product championing. Managed the rogers.com site (3.5M visitors/month) in terms of revenue generation, content, design, performance, and.

Managed business development and strategic alliances for Hbc.com including partnerships with AOL, MSN, Sympatico, Yahoo, Telus and Google. Responsible for traditional and non-traditional media advertising for Hbc Direct including catalogues, direct mail, online catalogues and contests.* Developed Hbc.com into new business unit. Developed the strategic.

CA

Responsible for the strategic planning and campaign management for the advertising and marketing with a budget of $10M. Managed all marketing aspects of Cherokee, a Zellers exclusive private label, including managing a $14M budget. Improved brand recognition from 5% in 1998 to 72% in Sept. 1999 with 68% of customers associating the brand to Zellers.*.

CA

Responsible for new store set ups, management training, store closures, and inventory monitoring. Managed stores up to $15M in sales in various locations. Responsible for all marketing communications between corporate headquarters and the retail stores.* Completed three new store set ups and 25 store renovations in six months.