Rodney Perry Email & Phone Number

Coegi (Latin for 'to bring together') brings together best-in-class ad technologies and programmatic platforms to provide a consolidated tech stack for agencies and in-house marketing teams. By doing so we provide efficiency and cost savings to advertisers by centralizing campaign set-up, optimization and reporting with a single partner versus working with multiple programmatic and social vendors.Coegi (Latin for 'to bring together') brings together best-in-class ad technologies and programmatic platforms to provide a consolidated tech stack for agencies and in-house marketing teams. By doing so we provide efficiency and cost savings to advertisers by centralizing campaign set-up, optimization and reporting with a single partner versus working with multiple programmatic and social vendors.

Toronto, Ontario, Ca

Development of 1st, 2nd and 3rd party data strategies Helping clients navigate CDP's (Customer Data Platforms) and DMP (Data Management Platforms)Build out of Media Attribution frameworkHelping clients understand the intersection of Adtech and MartechMaking sense of the alphabet soup that is the current digital ad eco systemPlease reach out with all of you Data, Privacy and Media needs 647.537.1257.

Long Island City, New York, Us

Austin, Texas, Us

New York, Us

Build and manage the day-to-day operations of the audience insights and media activation operating system for the GroupM agencies• With a team of 207 data scientist, media professionals and technologist execute one of the largest media data management platforms in Canada• Set the strategic vision to move our clients and the media agencies from mass media marketing to a data driven addressable world• Strong relationship with both the agencies and the clients we work for; notable clients, Manulife, Ford, IBM and CIBC• Proudly developed a culture of innovation and problem solving that consistently drive the organization forward

New York, Us

Xaxis—a media company for the digital age. We place targeted advertising across the digital media landscape.We transform data into vivid audience portraits. We reach audiences everywhere they are in the digital world, and form resonant connections that drive real, attributable results.Our results speak for themselves. Everything we do is quantifiable, often in real time. Our solutions are effective, efficient and deliver a powerful return on investment.

London, London, Gb

London, Gb

Managed a $3M e-business marketing and advertising budget across four product categories (Cable TV, Internet, Wireless, Home Phone). Responsible for the development of sales and marketing strategies, strategic vision and product championing. Managed the rogers.com site (3.5M visitors/month) in terms of revenue generation, content, design, performance, and customer satisfaction.* Re-designed the rogers.com site to improve content, functionality and ease of use, resulting in improved online sales across all four product categories.* Built strong cross-functional and cross divisional relationships across three operating companies and eight business units to support organization goals.* Provided direction and mentoring to a team of eight marketing professionals.* Conducted market research activities analyzing the market and competitive trends, consumer demographics and buying habits.* Tracked and improved key metrics including sales, traffic, and customer satisfaction.

Managed business development and strategic alliances for Hbc.com including partnerships with AOL, MSN, Sympatico, Yahoo, Telus and Google. Responsible for traditional and non-traditional media advertising for Hbc Direct including catalogues, direct mail, online catalogues and contests.* Developed Hbc.com into new business unit. Developed the strategic marketing plan for hbc.com, including branding, in store marketing, public relations, merchandising and customer relations.* Increased sales by 340% through an increase in orders, traffic and driving up conversion rate.* Developed advertising strategies for direct sales.* Conducted internal and external market research for HBC Online.

Ca

Responsible for the strategic planning and campaign management for the advertising and marketing with a budget of $10M. Managed all marketing aspects of Cherokee, a Zellers exclusive private label, including managing a $14M budget. Improved brand recognition from 5% in 1998 to 72% in Sept. 1999 with 68% of customers associating the brand to Zellers.* Launched Zellers first ever catalogue in the baby department.* Collaborated with an advertising effectiveness program to increase the profit and sell through of all advertised items in children wear.* Increased the market share in all children's groups by an average of 13% with the best year over year increase in the department in 25 years.* Developed and implemented e-commerce business strategy for Zellers first ever e-commerce site.

Ca

Responsible for new store set ups, management training, store closures, and inventory monitoring. Managed stores up to $15M in sales in various locations. Responsible for all marketing communications between corporate headquarters and the retail stores.* Completed three new store set ups and 25 store renovations in six months.