Rodney Resella

Rodney Resella Email and Phone Number

Software design leader driving innovation, strategic UX impact, & customer-centered solutions @ Illumina
san diego, california, united states
Rodney Resella's Location
San Diego Metropolitan Area, United States
About Rodney Resella

I am a design leader with over 20 years of experience crafting innovative mobile and enterprise applications across various industries, including biotech, healthcare, crypto, e-commerce, advertising, social, and real estate. I specialize in product design strategy, UX architecture, and mobile app design, aligning business, engineering, and product goals to deliver seamless, user-centered experiences. I’m passionate about humanizing technology, optimizing performance, and making digital solutions usable and sustainable for everyone.My approach is rooted in the belief that design is more than just creating beautiful interfaces – it’s about solving complex problems and driving strategic business outcomes. I unite teams around a shared vision, foster collaboration, and ensure that every project meets user needs and business objectives. I advocate for a holistic, cross-disciplinary approach that blends creativity with technical insight. This balance allows me to bridge the gap between user experience and product performance, ensuring that innovative and sustainable solutions are created.What excites me most is the opportunity to drive product innovation through continuous improvement. Whether leading a team of designers and developers or collaborating with cross-functional partners, I thrive on the challenge of turning complex ideas into transformative products. I’m particularly interested in shaping the future of design leadership – building scalable systems, creating meaningful customer experiences, and inspiring teams to push the boundaries of what’s possible. As I look to the future, I’m eager to continue leading high-impact design initiatives and contributing to solutions that make a real difference in people’s lives.Some of my proudest career moments include launching the Radiance Design System for Illumina, a multi-million-dollar design system adopted across their instruments and cloud software. I’ve also secured multi-million dollar software contracts for Varian Medical Systems through direct collaboration with teams in design sprints. At Google, I designed the “See What’s In Store” feature for local product search, generating millions of dollars in revenue for both Google and local merchants. These experiences have reinforced my belief in the power of design to drive business success and create lasting, positive impact.

Rodney Resella's Current Company Details
Illumina

Illumina

View
Software design leader driving innovation, strategic UX impact, & customer-centered solutions
san diego, california, united states
Website:
illumina.com
Employees:
7148
Rodney Resella Work Experience Details
  • Illumina
    Senior Staff Interaction Designer
    Illumina Jun 2020 - Present
    San Diego, California, United States
    I spearheaded the creation and adoption of a reusable design system across 13 software and 4 instrument products, driving consistency and accelerating product development cycles. I led cross-functional teams to align product vision with user-centered solutions, unifying the brand experience across multiple cloud platforms. My strategic design leadership fostered strong collaboration between business, engineering, and research teams, delivering impactful, cohesive user interfaces that directly contributed to measurable business outcomes and the successful launch of new platforms.
  • Varian Medical Systems
    Senior Interaction Designer
    Varian Medical Systems Jul 2017 - Jun 2020
    Palo Alto, California
    I led the design strategy for the 360 Oncology Software Suite, creating user-centric, scalable solutions that enhanced collaboration and significantly improved healthcare outcomes. I optimized cross-functional collaboration by establishing design standards and frameworks that aligned stakeholders, designers, and engineers, ensuring consistent and high-quality outputs. My leadership in design operations fostered continuous improvement, driving enterprise-wide impact and ensuring product innovation aligned with user needs and business objectives.
  • Google
    Interaction & Visual Designer
    Google Feb 2016 - Jul 2017
    Mountain View Ca
    I led the design strategy for the vNext advertising policy system, driving automation and scalability while aligning the platform with evolving business goals and user needs. I pioneered design initiatives that optimized the shopping search experience, enhancing user navigation and offline shopping for millions. My collaboration with cross-functional teams through design sprints accelerated product iteration, enabling rapid prototyping, testing, and validation of user-centered solutions aligned with strategic business goals.
  • Reach150
    Senior Product Designer
    Reach150 Nov 2014 - Feb 2016
    Mountain View, Ca
    I transformed real estate marketing by designing a mobile app that enabled agents to capture client moments and turn them into referral-generating ads, driving business growth and market differentiation. Partnering with founders, I shaped product strategy to align design and business goals, empowering agents and improving client engagement. My leadership of the product roadmap prioritized user-centered solutions, utilizing lean UX principles and rapid iteration to continuously enhance app functionality and user experience.
  • Dell Software
    Senior Usability Engineer
    Dell Software May 2012 - Nov 2014
    Mountain View, Ca
    I redesigned legacy systems for a 15-year-old product suite, modernizing the UX/UI and implementing cutting-edge frameworks that significantly improved usability and performance, driving adoption across cross-functional teams. I led the design strategy for the K1GO iOS and Android apps, enhancing the mobile user experience and earning industry recognition while empowering administrators with real-time event notifications to optimize operational efficiency. Additionally, I implemented design operations that ensured seamless alignment between user needs, business objectives, and design execution across complex product ecosystems.
  • Vendio Services, Inc.
    Director Of Web Production
    Vendio Services, Inc. Dec 2006 - May 2012
    San Mateo
    I led the visual and UI design for core utility applications, including mobile and visualization tools, optimizing UI and site performance for SingleFeed, Vendio, and Dealio e-commerce applications. I played a crucial role in enhancing the user experience while training front-end developers to architect websites and applications using MVC frameworks, driving greater efficiency and scalability across platforms.
  • Vendio Services, Inc.
    Manager Of Web Production
    Vendio Services, Inc. Sep 2003 - Dec 2006
    San Bruno
    Managed a global web production team across the US, Romania, and India, delivering design and development support for marketing campaigns across all SaaS products. Designed and prototyped multiple desktop widgets and toolbars seamlessly integrated with third-party APIs, enhancing platform functionality and user experience.
  • Vendio Services, Inc.
    Senior Web Producer
    Vendio Services, Inc. Jul 2000 - Sep 2003
    San Bruno
    Designed and developed web applications for the online auction management suite, rapidly creating wireframes, mocks, and functional prototypes to drive product innovation. Collaborated closely with developers to integrate HTML/CSS into server-side code, ensuring seamless functionality and optimal user experience.

Frequently Asked Questions about Rodney Resella

What company does Rodney Resella work for?

Rodney Resella works for Illumina

What is Rodney Resella's role at the current company?

Rodney Resella's current role is Software design leader driving innovation, strategic UX impact, & customer-centered solutions.

Who are Rodney Resella's colleagues?

Rodney Resella's colleagues are Ashley Fulgar, Savannah Haus, Paulo Montanini, Ron Bourland, Patrick Müller, Bree Zedar, Exaud Naranjo.

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