Rodney Serhan Email & Phone Number

Waterloo, Sydney, Nsw, Au

With over two decades of experience in the print industry, I transitioned from the role of Sales Manager at a small Australian print firm to spearheading the ascent of the Z-CARD brand, establishing it as a preferred choice for leading organisations like Qantas, Sony, CBA, BMW and Heinekin. My strategic leadership was pivotal in expanding our operations from Sydney, establishing a significant presence in Japan, New Zealand, and setting up a production hub in Beijing, thus cementing Z-CARD’s reputation as the premier provider of PocketMedia solutions in Asia Pacific.In an era where digital marketing predominates, Z-CARD PocketMedia® has consistently demonstrated resilience and relevance, driven by innovative strategies and impactful messaging. Our success hinges on cultivating symbiotic partnerships and delivering tangible value to our clients, helping them engage their audience effectively through our unique print solutions.I am committed to expanding our network in the Asia Pacific region and am keen to explore potential collaborations that foster growth and innovation. If you are looking to enhance your brand's impact with proven print marketing strategies, let’s connect.Discover more about our journey and solutions at www.zcard.com.au or reach out to me directly at rserhan@zcard.com.au or check out our website : www.zcard.com.au

Waterloo, Sydney, Nsw, Au

As the Senior Sales Manager for Z-CARD, I spearhead sales operations across Australia, leading a dynamic team of four professionals in the promotion and distribution of our patented Z-CARD PocketMedia products. With a keen focus on strategic planning and market analysis, I drive the company’s sales initiatives to achieve substantial market penetration and revenue growth.My expertise encompasses comprehensive sales management, from setting competitive product pricing and optimizing profit margins to spearheading new product development initiatives. I excel in cultivating robust relationships with key stakeholders, ensuring sustained business growth and client satisfaction through meticulous account management and personalized service.With a proven track record in delivering exceptional sales results, I possess advanced skills in negotiation, persuasive communication, and customer relationship management, underpinned by a strategic approach to market expansion and brand positioning. My leadership style fosters a culture of continuous improvement and innovation, empowering my team to exceed sales targets and drive the company’s success in the competitive Australian market.I am committed to leveraging my extensive experience and sales acumen to contribute to the ongoing success and growth of Z-CARD Australia, continually seeking innovative ways to enhance our product offerings and market presence.

Bondi Junction, New South Wales, Au

During my tenure at ULTRA from 2017, I dedicated myself to business development, securing projects worth over $350 million. This success not only enhanced the company's portfolio but also solidified its standing in the industry.My expertise lies in identifying and nurturing promising leads, resulting in the acquisition of iconic projects throughout Sydney and strengthening ULTRA's reputation. By collaborating closely with the estimating and project teams, I sharpened our competitive edge, ensuring our submissions were both compelling and professional.Key achievements and skills include:Strategic Lead Generation: Identified and nurtured high-potential leads, leading to the acquisition of landmark projects in Sydney.Sales Excellence: Successfully secured projects worth over $350 million, significantly enhancing the company’s portfolio.Collaboration and Team Leadership: Worked closely with estimating and project teams to develop winning submissions, leveraging a deep understanding of client needs and market trends.Marketing and Branding Leadership: Spearheaded marketing and branding initiatives that established a strong, consistent image across various platforms.CRM and Content Strategy Management: Expanded industry presence and fostered key connections through effective management of CRM and content strategy.Certifications and Awards: Played a crucial role in achieving critical ICIRT ratings, ISO certifications, NSW Government prequalification, and winning prestigious industry awards.

Alexandria, New South Wales, Au

Working with one of Australia’s leading commercial fit-out companies has given me the opportunity to rub shoulders with world-famous brands such as ALDI, DHL and American Express, and a range of well-respected Australian companies. Delivering beautifully designed, functional spaces for clients in a wide range of industries, Intermain has earned a reputation for excellence – and for good reason – as their focus on client relationships underpins everything they do.

In February 2006, famous Hollywood actor Russel Crowe and businessman Peter Holmes à Court successfully won the bid for the South Sydney Rabbitohs Rugby League Football Club, setting the scene for impressive wins on the field and achieving the ultimate goal of winning their 21st premiership in 2014 after a 43-year drought.As an avid NRL enthusiast and trusted adviser, I was asked to be part of the ‘Yes’ vote bid team, liaising closely with Russell Crowe and Peter Holmes à Court, which resulted in a victory securing 75.8% of the votes.

Sydney Cbd, New South Wales, Au

Selling long-distance telephony to large corporate clients in Sydney.In this role, I honed my sales expertise by successfully managing and growing a portfolio of high-value corporate clients. I leveraged my strong communication and negotiation skills to establish and maintain long-term relationships with key decision-makers. Through a deep understanding of their needs and pain points, I provided tailored telephony solutions that enhanced their operational efficiency and reduced costs.

Bachelor Of Arts - Ba, Majoring In Economics & History

Hsc