Sr. Digital Marketing Manager
CurrentMy position as marketing coordinator functions as the sales department’s administrative support; coordinating meetings, logistics and serving as a liaison for clients to sales. Compose, communicate, and execute the organization’s brand and voice, formulate, direct, and coordinate marketing activities and policies to promote products and services. As well as identify, develop, and evaluate marketing strategy, based on knowledge of established objectives and market characteristics.• Adobe… Show more My position as marketing coordinator functions as the sales department’s administrative support; coordinating meetings, logistics and serving as a liaison for clients to sales. Compose, communicate, and execute the organization’s brand and voice, formulate, direct, and coordinate marketing activities and policies to promote products and services. As well as identify, develop, and evaluate marketing strategy, based on knowledge of established objectives and market characteristics.• Adobe Creative Suite (CC) (Photoshop, Illustrator, InDesign, etc.)• Salesforce CRM (Lightning) Admin, Database Management, User Management, Reporting• Pardot/Hubspot Marketing Automation Admin, Marketing Implementation and Management• Brightedge/SEMRush SEO management and implementation• WordPress CMS expertise• PPC/SEM Management using Google Ads and LinkedIn Marketing Campaign• Social Platforms Management (Facebook, LinkedIn, Twitter, Instagram, etc.)• Analytics Management of web traffic and conversions using Google Analytics• Analytics KPI Report Generation using Google Data Studio• Microsoft Office Suite (Excel, Word, PowerPoint, Visio, etc.); • Constant Contact & MailChimp for email campaigns• Creative and Analytic thinking applied to creating solutions• Ability to manage multiple tasks and stay on deadlines and meet goals and expectations• Assist Sales with project management and implementation of RFP & RFI requests• Determine and implement marketing strategies for other vertical markets• Manage and direct SEO team and Digital Marketing team Show less