Lead the sales teams in Central America and Caribbean for DANFOSS various industries segments.

Assess and streamline engineering sales structure. Provide sales and CRM coaching.

Oversaw sales of product and services for energy distribution and efficiency. Played a key role in developing regional business, including sales and marketing strategy implementation. ♦ Led a sales and service engineering team to provide energy management solutions for utilities, data center, commercial and industrial construction and generation. Team accomplished forecasted sales and consistent growth within the region during my lead.♦ Coached sales team utilizing Salesforce CRM for the purpose of sales forecasting, compliance and reporting.♦ Managed B2B sales with special attention to key accounts, and distribution channel development. Accomplishments included new sales programs implementation for wholesalers, recruited key industries and EPCs securing main projects on pipeline.♦ Analyze financial aspects of territory, including assessing the feasibility of projects, managing P/L and participating in local and international bids.

Directed the commercial branch operations with electrical wire annual sales of $36M and a local market share of 85%. Managed all administrative responsibilities, such as profit and loss and represented the company at various customer-centric events. Oversaw the aluminum conductor business across the Central American region and direct markets (Caribbean and South America), handling pricing, sales forecasting, as well as local and international bid participation. ♦ Developed effective sales, marketing and business strategies which including regional sales incentives and customer loyalty programs to secure forecasted sales and growth at profitable margins.♦ Managed special accounts and projects (local and international) at corporate’s requirements.♦ Managed contractors, EPCs and specialized channel distributors to ensure distribution of the whole product portfolio.