In charge of 8 sales operations within the Pacific Region, increasing sales in the channel 12% in the first year in charge. Leading 25 teammates along the Pacific, comunicating the sales strategies to achieve the monthly goals.Responsible of monitoring prices of our competitors to determine different strategies that can acomplish the goals of each operation and increase market share.Implement promotions that can satisfy the needs of our clients, looking forward to extend in the sales point our beverage portfolio.

Responsible for the proper execution of marketing strategies in the Pacific region. Alignment of national initiatives in the region to coordinate campaigns launch dates by area achieving a successful start. Development of brand promotions and campaigns according to the needs of the region.Analysis of sales by brand, pack and coverage developing discount strategies to increase sales with a positive contribution margin.Monitoring the proper implementation of national and regional trade initiatives verifying the correct compliance with the brand strategy.Responsible for regional marketing budget, distributing resources in the region according to sales volumes by area. Sponsor negotiations in the region selecting sports teams, events and fairs that will give a plus to the company brands and increase the sales.Management and control of preferential benefits for customers, analyzing profitability to allocate the resource per customer. Control and monitoring of stores POP material and market needs in the region to make purchases according to the needs of each area.Development of suppliers to meet the market needs of the region (displays, POP, media, BTL agencies, promotional items, etc.). Analysis of competitor initiatives to determine changes in regional initiatives and strategies.

Responsible of evalutaing the internal control enviroment, anlysing and evaluating using the COSO control model.Development of sales analysis, sales indicator and implementation of internal controls in discounts and promotions.Marketing plan and research results analysis evaluating regional strategies.Warehouse management, accounting records of the SKU´s by brand. Developed a work procedure to evaluate the internal controls in the commercial process.Budget analysis to make it more proficient.Development and management of indicators for the balanced scorecard.

Coordinator of all products sold in Mexico by the company Corel, managing and controlling the budget as well as quarterly sales.Training on new products and promotions to distributors withing the Mexican Republic.Manage and supervise IT fairs.Supervising the stocks in the warehouse to determine new shipments.