Rodolfo Abalos Pick Email & Phone Number

Dubai, United Arab Emirates

United Arab Emirates

Leading all VM fixtures and projects across the region. Additionally spearheading the design and build of all multi-branded thematic animation fixtures and pop-ups at Sephora stores. Also managing all VM budgets, in-store maintenance, fixtures production for new stores, renovations and any other roll-outs. • Design and project leading for SEPHORA’s first ever mall podium activation featuring a 15-meter-high tree across 3 UAE malls. • Created Sephora brand room used during the live… Show more Leading all VM fixtures and projects across the region. Additionally spearheading the design and build of all multi-branded thematic animation fixtures and pop-ups at Sephora stores. Also managing all VM budgets, in-store maintenance, fixtures production for new stores, renovations and any other roll-outs. • Design and project leading for SEPHORA’s first ever mall podium activation featuring a 15-meter-high tree across 3 UAE malls. • Created Sephora brand room used during the live shows of the first Saudi Idol series on the MBC network.• 360 Project management for all VM fixtures and elements in 17 new store openings / store renovations.• Spearheading the in-store design and production of 6 multi-branded animations across 85+ store network.• Creation and upkeep of all permanent and animation in-store fixture guidelines for brands to follow for their design proposals.• Yearly budget management for all VM elements Show less

United Arab Emirates

• Creation of 10+ custom built destinations for the Place Vendome flagship store opening. • Led the design and production of the 1st Beauty Room in a Sephora ME store, expanded to a total of 6 rooms across the network.• In-charge for the roll-out of all VM fixtures and elements in 15 new store openings / store renovations.• Spearheaded the design of 5 in-store animations including all their related fixtures and pop-ups.• Supporting the PR department with design/build of PR… Show more • Creation of 10+ custom built destinations for the Place Vendome flagship store opening. • Led the design and production of the 1st Beauty Room in a Sephora ME store, expanded to a total of 6 rooms across the network.• In-charge for the roll-out of all VM fixtures and elements in 15 new store openings / store renovations.• Spearheaded the design of 5 in-store animations including all their related fixtures and pop-ups.• Supporting the PR department with design/build of PR event booths in addition to special projects like Sole DXB and MDLbeast. Show less

Dubai, United Arab Emirates

Leading the development and execution of VM projects, fixtures and their roll-out across 5 countries in the Middle East. Managing the VM function in budget tracking, in-store maintenance, fixtures production for new stores, renovation projects and VM fixture roll-outs across a network of 80+ stores in the region.

Dubai, United Arab Emirates

As part of the Retail Marketing team, we serve as the gatekeepers of the Sephora brand in-store. Some of the responsibilities pertaining to my role include:• Supporting the development and execution of Sephora’s animations in 65 stores across 5 Middle East markets• Coordinating with head office and store teams on launches, timelines and in-store activations• Liaison with suppliers to design, produce and install animation collaterals across the region• Ensuring the… Show more As part of the Retail Marketing team, we serve as the gatekeepers of the Sephora brand in-store. Some of the responsibilities pertaining to my role include:• Supporting the development and execution of Sephora’s animations in 65 stores across 5 Middle East markets• Coordinating with head office and store teams on launches, timelines and in-store activations• Liaison with suppliers to design, produce and install animation collaterals across the region• Ensuring the maintenance of store visuals, windows, and display communication materials• Regular market visits to monitor Sephora stores, competitors and the market trends• Arrangement of the necessary permits for store activities from relevant government entities• Management and careful tracking of the yearly marketing budget• Leading the bi-weekly meeting with all teams pertaining to the planning and roll-out of future thematic animations• Preparation of reports for top management including: Competitors activity, Sephora store evaluations and thematic animation meeting summaries • Providing support to the store teams as required by business needs and market situation Show less

Dubai, United Arab Emirates

Professional Products Division - New marketsFunctioned as a marketing coordinator for new markets, providing crucial support to adapt international initiatives to the local market with the greatest of success. I managed two of the biggest brands in the professional hairdressing industry: L'Oréal Professionnel & Kérastase. Some of my responsibilities included:• Coordination of marketing activities with the distributor and global team at Paris HQ • Development, execution and… Show more Professional Products Division - New marketsFunctioned as a marketing coordinator for new markets, providing crucial support to adapt international initiatives to the local market with the greatest of success. I managed two of the biggest brands in the professional hairdressing industry: L'Oréal Professionnel & Kérastase. Some of my responsibilities included:• Coordination of marketing activities with the distributor and global team at Paris HQ • Development, execution and follow up of yearly action plan for 2017 & 2018• Forecasting quantities for product launches & renovations• Management and careful tracking of the yearly marketing budget • Alignment with supply chain and demand planners to order/ship FG's & FOC materials to market• Management of Daxium software to track and optimize the effectiveness of sales reps• Develop enticing and profitable commercial deals to stimulate salon purchases• Working with creative agencies to develop point of sale materials• Development of presentations conveying business information to higher management• Creation and updating of commercial/financial reports• Product registration initiation and follow up with the regulatory team Show less

Dubai, United Arab Emirates

As a member of the merchandising team, I was responsible for assisting customers with their purchases. In addition, I was on hand to answer any queries that they might have about the products, shows or the venue itself.

Dubai, United Arab Emirates

During my internship at Hasbro I fundamentally functioned as an assistant brand manager and had the pleasure to work with 15+ well known global brands including Transformers, Play-Doh, Marvel, Star Wars and Monopoly among many others. Some of my responsibilities and achievements include:• Designed 3 monthly e-newsletters that were distributed to our employees, customers and other stakeholders• Managed an in-store event that ultimately doubled sales over it's two weekend… Show more During my internship at Hasbro I fundamentally functioned as an assistant brand manager and had the pleasure to work with 15+ well known global brands including Transformers, Play-Doh, Marvel, Star Wars and Monopoly among many others. Some of my responsibilities and achievements include:• Designed 3 monthly e-newsletters that were distributed to our employees, customers and other stakeholders• Managed an in-store event that ultimately doubled sales over it's two weekend activation• Collaborated with agencies to create POS materials (window displays, stands and experience zones)• Created sales presentations that were to be shared with prospective clients • Planned a social media strategy for the Nerf brand, additionally I created posts to be shared on Facebook and Instagram• Assisted the brand manager in various ATL and BTL initiatives to drive brand exposure and growth• Created and routinely updated along with the rest of the team a Trade Marketing Master Deck congregating all past implementations and finalized designs to be used in the future• Went on proactive market visits to monitor our products, competitors and the market trends Show less