Rodolfo Durán personal email
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Trade Marketing and Digital Marketing specialist for retail (Fashion and Luxury). More than 15 years experience in trend research and analysis, commercial strategy development, and creative direction.
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Gerente De TiendaVoidMexico City, Mexico -
Store ManagerVoid Dec 2020 - PresentMexico City Metropolitan AreaVOIDLuxury Vintage StoresReport to: CEODirect report: Sales, online, security and maintenance teamsDuties: - Budget management of brick and mortar and online stores- Stores' general operational management- Digital strategy management for online store- Sales team management- Special projects planning and execution -
Commercial DirectorPay'S Apr 2018 - Aug 2020MéxicoPAY’SMexican streetwear brand with a creative, genderless and ready to wear identity. Report to: CEODirect report: Retail and online sales, inventory, production, community management and customer serviceDuties: - Budget management for 5 sales channels.- Strengthen and promote brand´s expansion into national and international markets.- Key accounts management.- Special projects production overview.- Coordinate and supervise sales team.- Detect niche markets to increase brand awareness.Achievements:- Distribution at El Palacio de Hierro.- Contract management with licenses for Mickey Mouse and Hello Kitty collections.- Management of B2B manufacturing projects for Pineda Covalin, Sandra Weil, Kiehls, etc.
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Digital Marketing ManagerPineda Covalin Apr 2017 - Apr 2018MexicoPINEDA COVALIN Mexican luxury brandReport to: CEO, Marketing director.Direct report: Graphic design, photography, online sales, PR. Duties: - Budget management for digital marketing strategies.- Development of branding, awareness, engagement and performance strategies for social media.- Creative direction for content on social media.- Online platform and social media´s metrics monitoring.- PR coverage of brand presence at internal and external events.Achievements:- 400% online sales increase with development and implementation of digital strategy.- 30% Increase in social media organic followers after strategy implementation. -
Sales Marketing ExecutiveSwarovski Jul 2015 - Apr 2017Ciudad De México Y Alrededores, MéxicoSwarovski, Loose components divisionReport to: Head of marketing, Americas.Direct report: Customer service, showroom coordination and inventories.Duties:- Development of customized business, trade marketing and branding packages for key accounts.- Brand presence in national and international trade shows, fairs and events through conferences and lectures.- Market, segment, trends, design and consumers behavior research.Achievements:- Strengthening of business relationship with Pineda Covalin, through marketing initiatives in Mexico and USA.- Positioning of Swarovski´s ingredient brand in apparel, jewelry and accessories segments, through lectures and conferences at trade shows, events and platforms (Intermoda, Expo Joya, ANPIC, etc.). -
Key Account Manager, Market Development ManagerSwarovski Aug 2012 - Jul 2015SWAROVSKI, Loose components division Report to: Sales & Market Development Director, MexicoDirect report: Customer service team, showroom coordinator, inventory teamDuties:- Annual sales budget management, distributed among accounts in Mexico and Puerto Rico.- Development of customized business, trade marketing and branding packages for key accounts.Achievements:- Opening JULIO´s account- Opening CLOE´s account- Strengthening Western footwear segment in Mexico, solidifying business with customers such as Corral, Cuadra, Rio Grande, Lucchese, etc. -
Fashion Consultant And Product Development Manager At Anpic Fashion LabAnpic A.C. Jan 2007 - Jan 2012León Y Alrededores, MéxicoFor more than 30 years ANPIC has represented the companies of the supply-leather-footwear industry in Mexico.Report to: President, CEO, Board of directorsDirect report: Product development Manager, graphic designer, production assistants Duties:- Worldwide research and coolhunting on fashion and design trends, product development and technological innovation, and teaching seminars and conferences nationwide.- Development of strategies to propel and diversify the companies represented by ANPIC, nationally and internationally.- Logistics, planning and execution of events, fashion halls and runway shows within ANPIC trade shows. - Promotion, marketing and commercialization of advertising and product exhibiting spaces in fashion halls and runway shows within ANPIC trade shows.Achievements:- Establish partnerships with fashion platforms and designers, developing and manufacturing footwear collections to generate a major showcase for supplying companies and national footwear manufacturers.- Generate promotion, marketing and commercialization of courses and seminars in collaboration with ARS Arpel Group and Ars Sutoria School, in Milan and Leon, Mexico. -
Coordinator Of Curriculum And Teaching In The Department Of Foreign Languages And CulturesUniversidad Iberoamericana Jan 2003 - Dec 2006León Y Alrededores, MéxicoReport to: Foreign cultures and languages directorDuties:- Development and implementation of curriculum for English students at all levels and from all major degrees within the University. - Carry out preparation, implementation and revision of Toefl examinations for University students. -
Sales Agent / Coordinator / Zara StoreInditex Aug 1998 - Apr 2000León Y Alrededores, MéxicoReport to: Department managerDuties:- Sales and customer service agent at retail space - Coordination, visual merchandising and product distribution at POS- Coordination of special exhibitions at POS- Warehouse Inventories, orders and deliveries
Rodolfo Durán Skills
Rodolfo Durán Education Details
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Footwear Design -
Graphic Design -
Pacific Language InstituteEnglish
Frequently Asked Questions about Rodolfo Durán
What company does Rodolfo Durán work for?
Rodolfo Durán works for Void
What is Rodolfo Durán's role at the current company?
Rodolfo Durán's current role is Gerente de Tienda.
What is Rodolfo Durán's email address?
Rodolfo Durán's email address is ro****@****ail.com
What schools did Rodolfo Durán attend?
Rodolfo Durán attended Universidad De La Salle Bajío, A.c., Universidad De La Salle Bajío, A.c., Pacific Language Institute.
What are some of Rodolfo Durán's interests?
Rodolfo Durán has interest in Environment, Arts And Culture, Health.
What skills is Rodolfo Durán known for?
Rodolfo Durán has skills like Mercadotecnia, Moda, Publicidad, Comunicaciones De Marketing, Estilista De Moda, Estrategia De Mercadotecnia, Calzado, Ventas, Styling, Minorista, Bienes De Lujo, Estrategia Empresarial.
Who are Rodolfo Durán's colleagues?
Rodolfo Durán's colleagues are Olympia De La Macorra, Tiago Ght.
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