Rodolfo Araujo Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brasil

In charge of Martech and Analytics initiatives for all Latam countries, working close to Global technical teams, in terms of implementing use cases that can use the current Martech/Marketing Cloud stack, but also testing new providers and solutions through Proof of concepts and MVPs, one of those related to Whatsapp outbound activations generated over the.

São Paulo, Brazil

São Paulo, Brasil

Responsible for leadind digital and paid media for performance campaigns.Main responsabilitiesUnderstand of audience development and behavioral trends with a focus on life cycles and omnichannel customer journeys.Development of A/B testing. Drive conversion rate optimization (CRO) Develop growth channels and optimization strategies for the improvement of.

Argentina

Champion of the personalised communications usage, to drive better reach and engagement across Unilever’s brands and categories. Building strong strategies and initiatives to put CRM and data capture/usage as a drive of increased reach and engagement. Main roles:o Active role in the team that led (from a client area perspective) the implementation and.

São Paulo, São Paulo

Champion of the personalised communications usage, to drive better reach and engagement across Unilever’s brands and categories. Building strong strategies and initiatives to put CRM and data capture/usage as a drive of increased reach and engagement. Main roles:o Active role in the team that led (from a client area perspective) the implementation and.

São Paulo Area, Brazil

University professor ministering Marketing disciplines and Information systems for the undergraduate courses of the Trevisan Business School.

São Paulo Area, Brazil

Responsible for self-evaluation of the university, self-assessment reports sent to the Ministry of Education and IES representative with INEP and CONAES, and Expectations and satisfaction surveys with students and staff of the institution.

Expertise in the areas of Business Intelligence and DBM, participation in strategic settings and actions to increase sales volume (customer acquisition and retention), communication strategy, product management, definition and analysis of indicators, Training, having an average team of 08 employees;Development of quantitative and Predictive Models studies.

Content development for undergraduate distance course to discipline 'Organizational Models', to be taught in courses in Marketing, Business Administration and Post-Graduate Studies. Book writing, and development of 16 classes (content development, audio and and studio recording), tests, exercises and support materials for tutors matter.

Responsible for leading trainings, presentations and technical content of Microsoft Office for the subsidiary employees, customers and partners. I lead engagement actions for customers and partners in new technologies in order to provide a better understanding and use of our products in relation to that offered by competitors.

Subsidiary marketing budget control, control of the annual budget, forecasts and monthly / quarterly costs (Forecasted & Budgeted & Carried Out), enabling all areas to have enough funds to implement the projects defined in the budget;Studies and analysis to the executive committee, involving investment priorities for short and long-term balance in order to.

Creating marketing campaigns aimed at increasing sales and customer loyalty, together with the teams of DBM, Financial, IT, Billing and Telesales, Legal and Controlling. Monitoring and analysis of campaigns results (new customers vs offers and customer retention curves after the expiration of the offers).Development of Incentive Campaigns for Customer.

Master, Education

Activities and Societies: Research Group - Education Public Politcs; Articles Revision; Co-editoring the Course's JournalLine of Research.

Licensing, Math

Master Degree, Education

Specialization in Short Movies, from pre-production to post production. Great develpment in Modeling (Digital an Sculpture).

High Level, Business Administration

Activities and Societies: Operational Research - Monitor, Panel presented in CNPQ Congress (Scientific Initiation) - Patterns of.