Rodolfo Araujo Email & Phone Number

State Of São Paulo, Brazil

State Of São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brasil

In charge of Martech and Analytics initiatives for all Latam countries, working close to Global technical teams, in terms of implementing use cases that can use the current Martech/Marketing Cloud stack, but also testing new providers and solutions through Proof of concepts and MVPs, one of those related to Whatsapp outbound activations generated over the last 4 months USD 400k on incremental revenue with USD 6k of investment.Under Analytics pillar, my team supports the performance managers with reports and insights related to the paid media and organic results.

São Paulo, Brazil

São Paulo, Brasil

Responsible for leadind digital and paid media for performance campaigns.Main responsabilitiesUnderstand of audience development and behavioral trends with a focus on life cycles and omnichannel customer journeys.Development of A/B testing. Drive conversion rate optimization (CRO) Develop growth channels and optimization strategies for the improvement of business performance.

Argentina

Champion of the personalised communications usage, to drive better reach and engagement across Unilever’s brands and categories. Building strong strategies and initiatives to put CRM and data capture/usage as a drive of increased reach and engagement. Main roles:o Active role in the team that led (from a client area perspective) the implementation and adoption of the CRM platform Adobe Marketing Cloud (full stack) o Lead 1:1 communication activities, identifying opportunities to add/activate all different point of contacts & channels into the customer journeys (email marketing, sms, programattic, social media), o Responsible to build data capture (PII and cookies) & Data usage strategies, but also to drive the Data Driven Marketing mindset among the marketing/media initiatives. o Work close to global and regional leadership to support shaping the overall PRM strategy local and globally. o Responsible to share best practice in Data Driven marketing & 1:1 communicatoins, publishing knowledge and providing readiness / trainings for the marketeers. o Track digital results like: CPC, CPM, CPA, CPL, page views, impressions, clicks, cookies capture, and 1:1 comm results (e-mails opening, clicks, SMS deliver, etc..)

São Paulo, São Paulo

Champion of the personalised communications usage, to drive better reach and engagement across Unilever’s brands and categories. Building strong strategies and initiatives to put CRM and data capture/usage as a drive of increased reach and engagement. Main roles:o Active role in the team that led (from a client area perspective) the implementation and adoption of the CRM platform Adobe Marketing Cloud (full stack) o Lead 1:1 communication activities, identifying opportunities to add/activate all different point of contacts & channels into the customer journeys (email marketing, sms, programattic, social media), o Responsible to build data capture (PII and cookies) & Data usage strategies, but also to drive the Data Driven Marketing mindset among the marketing/media initiatives. o Work close to global and regional leadership to support shaping the overall PRM strategy local and globally. o Responsible to share best practice in Data Driven marketing & 1:1 communicatoins, publishing knowledge and providing readiness / trainings for the marketeers. o Track digital results like: CPC, CPM, CPA, CPL, page views, impressions, clicks, cookies capture, and 1:1 comm results (e-mails opening, clicks, SMS deliver, etc..)

São Paulo Area, Brazil

University professor ministering Marketing disciplines and Information systems for the undergraduate courses of the Trevisan Business School.

São Paulo Area, Brazil

Responsible for self-evaluation of the university, self-assessment reports sent to the Ministry of Education and IES representative with INEP and CONAES, and Expectations and satisfaction surveys with students and staff of the institution.

Expertise in the areas of Business Intelligence and DBM, participation in strategic settings and actions to increase sales volume (customer acquisition and retention), communication strategy, product management, definition and analysis of indicators, Training, having an average team of 08 employees;Development of quantitative and Predictive Models studies, focusing on assisting the departments of Acquisition (commercial), Retention and Relationship (Marketing) of students. Monitoring revenue / average ticket and interaction with the market (Finance / IR) and units support;Responsible for sending over 2 million customer communications per month (e-MKT, SMS, CRM), defining automation process (via SAS Campaign) reports automation (via Microstrategy and Qlikview) return analysis, continuous improvement processes and project management for the deployment of new rules of communication / relationship.Main Projects:Team structuring (Hiring / Training) and process definition / data architecture / Big Data analysis. Operation and management of over 10 relationship/ communication rules.Creation of three predictive models, among them, the one with the best result made it possible to identify 20% of all student base, the concentration of 80% of students who will look for cancellation within 6 months of the identification.Structuring the monitoring reports of the amount of answered calls by operators & Sales (CRM) and weekly routine of Management which allowed double the efficiency and the result of the call center staff.

Content development for undergraduate distance course to discipline 'Organizational Models', to be taught in courses in Marketing, Business Administration and Post-Graduate Studies. Book writing, and development of 16 classes (content development, audio and and studio recording), tests, exercises and support materials for tutors matter.

Responsible for leading trainings, presentations and technical content of Microsoft Office for the subsidiary employees, customers and partners. I lead engagement actions for customers and partners in new technologies in order to provide a better understanding and use of our products in relation to that offered by competitors.

Subsidiary marketing budget control, control of the annual budget, forecasts and monthly / quarterly costs (Forecasted & Budgeted & Carried Out), enabling all areas to have enough funds to implement the projects defined in the budget;Studies and analysis to the executive committee, involving investment priorities for short and long-term balance in order to make strategic decisions, report creation that became a good practice and is now implemented in other subsidiaries for the marketing budget management .Monitoring scorecard performance: support for correction plans and development of dashboards and metrics of the business areas;Training on how to use marketing funds, internal systems and processes for budget management.

Creating marketing campaigns aimed at increasing sales and customer loyalty, together with the teams of DBM, Financial, IT, Billing and Telesales, Legal and Controlling. Monitoring and analysis of campaigns results (new customers vs offers and customer retention curves after the expiration of the offers).Development of Incentive Campaigns for Customer Service (Targeting, operating / monitoring results and awards) and Training to launch campaigns and new products;Development of partnerships with operators (TV channels) for enabling Marketing campaigns, prospecting new business opportunities;Analysis of profitability and development of management reports. Analysis of sales and consumption profile. Development of project feasibility studies. Control of Forecasted & Budgeted & Carried Out performed in the monthly results of the Product Management.

Master, Education

Activities and Societies: Research Group - Education Public Politcs; Articles Revision; Co-editoring the Course's JournalLine of Research.

Licensing, Math

Master Degree, Education

Specialization in Short Movies, from pre-production to post production. Great develpment in Modeling (Digital an Sculpture).

High Level, Business Administration

Activities and Societies: Operational Research - Monitor, Panel presented in CNPQ Congress (Scientific Initiation) - Patterns.