Rodolfo Haenni Email & Phone Number

Wayne, Pa, Us

Leading our awesome team in the Americas into defining and executing our strategy to drive exponential revenue and margin growth, while building strong relationships with key customers. Working on budget, forecasting and implementing best practices of sales excellence to optimize our processes and results.

Wayne, Pa, Us

Leading the company's Molded Fiber strategy developed on the previous role by driving sales, marketing and new product developments for a +$320 million business. Responsible for leading the Egg Market transition from Foam to Fiber, exponentially impacting the company’s multiple, complementing the company’s portfolio and developing new products.

Wayne, Pa, Us

Leading the organization's efforts in developing and implementing strategies to shift our mindset from a product-oriented approach to a market focused approach, moving from incremental to exponential growth in the Food & Beverage market.

Concord, North Carolina, Us

I'm honored and excited to be an Advisory Board Member at Fertg Consulting, an international trade and global sourcing company focused on building a strong, long-lasting network of reliable business partners and expert trading specialists. I was invited to bring my experience and knowledge to innovate and grow the business in both revenue and profitability through the development of clear business, marketing and branding Strategies. As a member of the Board, I was able to provide insights and guidance to create new business models based on a clear value proposition, repositioning Fertrading Group as being a trading company into Fertg Consulting, allowing them to monetize their knowledge and expertise to generate a new source of revenue through consulting services in their field. This new business model combined with a company rebrand strategy, allowed them to expand its business by exponentially growing their revenue and profits while providing their services are based on the company's values of full transparency to help other businesses to save time and money on their import and export trades.

Us

I was promoted by this Fortune 500 provider of dispensing packaging and sealing solutions to lead global marketing for the Food market globally (representing 60% of the business and delivering ~$230M in annual revenues). Leading a global team in gathering, analyzing and transforming market and competitive data into strategic actionable plans, creating strategies to enhance product lifecycle management and new product development, enriching value proposition and reinforcing branding and messaging. Part of senior management team for the Food + Beverage Global Market Development group, involved in strategic investments and partnerships decisions.Highlights of my Achievements Include:§ Grew food business 2x+ faster than market average of ~3%, currently growing business by 7%+ YoY. Achieved 10%+ sales growth in 2 years within a market growing less than 2% annually.§ Brought over 30 projects to new product development pipeline in <2 years to meet evolving needs of business and consumer interests in partnership with R&D, Sales and Finance. § Improved lead generation by 1000% by refreshing brand image to focus on packaging innovation. Developed thought leadership around sustainability and e-commerce. Created digital marketing content to selected target audiences, solidifying industry reputation as an “out of the box” thinker.

Us

I was initially recruited by Aptar to bring to market a recently acquired technology, Bonded Aluminum to Plastic (BAP). Collaborated with customers, consumers and partners to gain insights for quick business growth and differentiation among existing product portfolio. Led, inspired and motivated cross-segment and cross-functional global teams, to promote the new technology, resulting in a consistent pipeline of opportunities and technology utilization across all segments.Highlights of my Achievements Include:§ Boosted business development opportunities from 21 to 43 annually by conceptualizing an exciting marketing communication campaign to engage customers. The impactful campaign broke company records and serves as an organizational benchmark.§ Evangelized technology offering throughout all segments; Food, Beverage, Pharma, Beauty, Personal and Home Care. Generated and followed up on business leads, driving business conversion rate increase from 1% to 10%+. § Expanded portfolio from 2 to 8 commercial products, growing revenue over 10 times in 4 years.

Indianapolis, Indiana, Us

I was recruited by my former employer, Alcoa, to develop global marketing strategies for CSI an Alcoa spin off. Tapped to define and execute marketing tactics for its new Non-Carbonated Beverages (NCB) market, the company’s smallest and fastest-growing segment. Performed extensive competitive analysis, market and customer segmentation and leveraged global marketing teams across 5 regions to define and execute marketing and communications strategies in alignment with global brand. Collaborated with product development and R&D to share consumer insights and customer needs gathered from Voice of Customer research. Highlights of my Achievements Include:§ Captured 10% revenue and 5% profitability growth by establishing a Product Lifecycle Management program to effectively identify market and customer segmentation and recognize opportunities to increase value of existing products and accelerate market penetration. § Launched 10 new product business cases in 2 years (business average is 2 cases a year) through development of a marketing tool to screen and track opportunities with an intelligent dashboard to track business wins and losses.

Sucy-En-Brie, Île-De-France, Fr

I was brought on board to launch a new flooring product line in Brazil for this multi-national Fortune 250 manufacturer and distributor of building and high-performance materials. Conducted pricing, segmentation, and competitive scenario across different sales channels. Established marketing plans and formulated marketing communications with unique brand positioning and messaging to align with the South American market. Highlights of my Achievements Include: § Launched 2 new products in <18 months, vastly beating company average of 30 months per project. § Drove exponential growth from zero to 30%+ market share in the Brazilian flooring market, reaching industry leading position in South American market in <3 years.§ Spearheaded negotiations of the Anchortec business acquisition (US $15M). Identified Anchortec as a local business with complimentary products and an existing local supply chain, enabling rapid product and growth in the market.

Pittsburgh, Pa, Us

I launched my marketing career with this Fortune 250 aluminum producer. I transitioned from a Marketing Analyst to the founder and marketing leader of the South American division's 1st formal marketing organization. Developed a marketing plan and defined and executed marketing strategy that transformed brand positioning and established Alcoa as a leader in the South American beverage closure market. Collaborated with marketing divisions across North America, Europe, and Asia on South American marketing strategy and partnered with global commercial sales teams on approaches for boosting sales in the region. Conducted market analysis and presented market intelligence to drive pricing as well as marketing and communication priorities.Highlights of my Achievements Include:§ Expanded revenue from 1% to 7% YoY (surpassing industry average of 3%), by generating a list of new applications for existing products for current and new customers. § Increased bottom line results in more than 10% of product categories through development of a segmented pricing strategy to maximize revenue and profitability. § Key contributor in due diligence for Alcoa’s PET bottle business sale to Amcor in South America in 2003 and the Rank Group acquisition of Alcoa’s Packaging Division in 2008.

Driving Organic Growth Through Innovation, Business, Management, Marketing, And Related Support Services

Mba, Marketing

Bachelor Of Business Administration - Bba, Administration