When I shifted from systems engineering early in my career to marketing and media, what I brought with me was a focus on efficiency and making the complex into something simple through critical thinking and team-building. There is a lot of uncertainty in the marketplace and so much time can be wasted if we don't understand how the details relate to the big picture. So, whenever I'm working with a new brand, I seek to understand the company, how they work, and the marketing needs of the moment and down the pipeline. Understanding how they all come together is a systems question at scale and amid intense variability.Similarly, I'm a firm believer in investing in the development of effective leaders and providing my teams tools to make significant impact. I can also pivot to build across a variety of brands for diverse markets because I have a passion for connecting brands and customers. I genuinely believe in the power of marketing to create connections that drive value for all parties involved. Together, my teams and I have:• Grown global brands ranging from entertainment (Warner Bros, Showtime, HGTV, Food Network, AOL Latino) to consumer goods (Boots, Lavazza) to corporate brands (UPS, Canon, EY, and Citizens Bank). • Generated $78M-$130M in revenue for brands like UPS, Canon, EY, and Citizens Bank by deploying strategic, data-driven, agile response to market at GroupM.• Exceeded ROI performance goals 105% to plan YOY for brands at GroupM. While I can comfortably navigate complex situations, I ultimately drive growth by identifying intersections in a world of disparate ideas. One of my core strengths -- and the bedrock of branding and marketing -- is communication across groups that helps formulate effective, data-informed strategies for maximum impact.