Rodolfo Semprún Email & Phone Number

Venezuela

Miami, Florida, Estados Unidos

As a Lead Graphic Designer, I spearheaded product design, UI/UX, and graphic design projects, focusing on user-centric methodologies to create visual and functional solutions that delivered significant results. My role was centered on designing with impact, aiming to drive conversion rates and enhance user experience across high-stakes projects.Key Responsibilities and Achievements:Conversion Optimization: Conducted UI/UX audits and redesigned user experiences, leading to a conversion rate increase of over 300%. I identified critical touchpoints within the customer journey and implemented strategic solutions to bridge gaps between online and offline user experiences.Cross-Department Collaboration: Partnered closely with development, marketing, and product teams to ensure that designs met both business goals and user needs, facilitating efficient, high-quality project delivery.Results-Oriented Approach: Established assessment and continuous feedback processes, allowing for agile adjustments and consistent delivery of high-impact designs that exceeded client expectations.Technical Skills:Software Proficiency: Figma, Adobe Illustrator, Premiere, SketchAdditional Expertise: Information architecture, user-centered design, branding, video and photo editing, commercial ad creation, and UX/UI auditing.

Los Angeles, California

Senior Graphic DesignerSilvergate Capital (USA Payments)As a Senior Graphic Designer at USA Payments, I played a key role in shaping and maintaining the brand's visual identity. I led the creation of foundational brand materials, including the brand book, content guidelines, and design standards, ensuring a cohesive and impactful representation of the brand across all channels.Key Responsibilities and Achievements:Brand Development: Designed the brand book, content guidelines, and brand standards to establish a clear, consistent, and engaging visual identity. These resources served as the foundation for all future design and communication efforts, aligning the team around cohesive brand messaging.Internal Communication Assets: Created essential materials such as backdrops, business cards, and presentation assets, supporting corporate events and strengthening internal brand identity.Social Media & Digital Content Creation: Developed engaging digital content for social media platforms, including graphics and videos, that resonated with our audience and aligned with brand guidelines.Video and Multimedia Production: Conceptualized and edited videos for both internal and external communication, enhancing brand storytelling and message delivery.Through my work, I’ve helped establish a professional and cohesive visual language for USA Payments, reinforcing the brand’s identity and consistency across every touchpoint.

Global

As a versatile designer, I have worked with a range of industries, including automotive, entrepreneurship, travel agencies, and restaurants worldwide, to develop effective brand identities that resonate with target audiences. I specialize in brand strategy, logo design, visual identity, and messaging, and pride myself on staying ahead of trends and providing tailored solutions that drive business success. Additionally, I have experience working in cutting-edge fields such as AI, automotive interfaces, VR, mixed reality, augmented reality, and banking, where I excel in user-centered design, prototyping, and usability testing. I utilize tools like Sketch, Figma, and Adobe Creative Suite to create visually appealing and highly functional designs for end-users in diverse industries. My expertise in photo editing includes working with architecture firms, marketing agencies, and psychology institutes, where I excel in photo retouching, color correction, and image manipulation using tools like Adobe Photoshop and Lightroom. I am dedicated to delivering high-quality results that meet the unique needs of each client, and bring clients' visions to life through effective photo editing techniques.

Zulia, Venezuela

ITeacher of American Sign Language (ASL) in an inclusive school for neurodiverse students, I have the privilege of working with a unique and diverse community of learners. My focus is on providing accessible and personalized education for all of my students, regardless of their individual abilities or needs.nclusive Education for all people

Designing Organizational Structure, Human Resources Management/Personnel Administration, General

Program focused on how organizational leaders can align people, systems and structure, and culture to deliver value.

Html & Css Responsive Web Developer, Computer Programming, Specific Applications

Fully Responsive Web Development

Master'S Degree, Neuro-Linguistic Programming

Program focused on advanced techniques, such as modeling excellence and advanced language patterns. Graduates can pursue careers as Master.

Musicologist - Artist, Music

Activities and Societies: Orchestra, Pictures, ConcertsMusic & Arts