Providing medical support, supplies, education, and clean water solutions to under-served island communities

Directed the marketing department to develop and implement strategic plans for comprehensive omnichannel 360-degree go-to-market campaigns that promote awareness, conversion, consideration, advocacy, and loyalty, leading to 104% ecom growth and 14% brick and mortar growth

Led internal omni-channel marketing team of 9 responsible for trade/customer marketing, PR/trade media, e-commerce marketing, social media, performance marketing, digital marketing as well as external agencies that saw 6% growth in year two (2021) of COVID Pandemic vs full year prior to pandemic (2019), experiencing first "YOY" growth since Henkel’s acquisition in 2015

Led customer marketing and promo initiatives that helped drive brand sales from -8.2% vs the year prior to +34% growth overall in my time on the brand to the highest sales in US history to date of $72M NES

Developed data driven strategies for Henkel retail General and Multicultural Hair brands: göt2b, Schwarzkopf styliste ULTÎME, essence ULTÎME, and Smooth ‘N Shine which contributed to the highest US category sales in history to date of $150MM

Advanced Strategy: SEER - Socially, Environmentally and Ethically Responsible Business StrategyStrategic practices that embed four core values - environmental stewardship, corporate citizenship, product/service excellence, and financial strength - into organizations to serve as blueprint for business sustainability.While at Pepperdine, I participate in various student organizations in both a leadership capacity, as well as an active member. - Challenge4Charity Board Member and Vendor Manager C4C is a student organization that strongly believes in developing business leaders with a lifelong commitment to community involvement and social responsibility. - Net Impact Member Net Impact is a global leadership organization committed to nurturing an extensive and influential network of current and future business visionaries who believe in making a profit while affecting a positive social and environmental change. - Pepperdine Marketing Society Member The Pepperdine Marketing Society aims to foster professional development and personal growth in the marketing community through networking, mentorship and education.- Asian Business Club Member The Asian Business Club's primary objective is to build a platform for students and alumni who are interested in Asian related business to network together, collaborate, and share resources. With companies increasingly focused on global business opportunities, the club also focuses on creating career opportunities in companies who have a presence in both Asia and the U.S. By leveraging the first-hand knowledge of Asian culture, business practices, and politics, ABC strives to enhance the Graziadio global learning experience.

Kreber is a marketing creative and design firm specializing in print and digital/mobile design for the country's largest retailers and manufacturers. In addition to design, Kreber houses one of the largest commercial photo studios in the country with 10 acres under roof used for product silho, room set environment, small and large vignettes, and both on and off figure fashion photography. Business Development responsibilities included prospecting, pitching, and acquiring new clients and additional projects with existing clients through presentations to creatives and marketing teams made up of Sr. Managers, Directors, VPs, and CMO's. In addition to my role in business development, I had various roles in marketing communications for Kreber's Columbus division. I served as project manager on all external marketing initiatives including promotional programs, direct marketing techniques, prospecting new clients, and maintaining current ones. I worked with a great team of creative talent to update or develop promotional marketing materials. This included the responsibility of launching the new Kreber website to provide insight into Kreber's value adding creative services and beautiful photography. I oversaw all aspects of a direct mail marketing campaign including list building, creative design, production, execution, and shipping. My other role within Kreber was to serve as client attache to service the needs of clients while remaining within the budget as well as production schedule.Client Summary: Lenovo, Big Lots!, Scholastic, Liberty Medical, Justice/Tween Brands, Logic Technology, Art Van Furniture, Norwalk Furniture, Howard Miller, and Atrium Companies – Atrium, HR Windows, Champion Windows, Superior Windows, Darby Doors