Rodolphe Beyrouthy Email & Phone Number

Bermuda

• Drive product strategy for the website, apps and client onboarding, ensuring conversion of sales-qualified leads from onboarding to activation.
• Collaborate with marketing, business development, business intelligence, compliance, and legal stakeholders to capture product requirements.
• Leverage and manage the implementation of 3rd party tools (e.g., email/marketing automation, AML/KYC, analytics, CRM) for seamless onboarding using tools such as Braze, Hubspot,Zapier, Typeform, Sumsub, Luma.
• Lead development and execution of customer lifecycle communication (emails, in-app) to activate newly onboarded clients and enable upsell/cross-sell.
• Monitor conversion rates at each stage (registration, activation, etc), track time-to-activation, and measure upsell/cross-sell success.
• Implement XBTO’s research and feedback program, conducting bi-weekly usability sessions to gather client feedback for product development.

Riyadh, Saudi Arabia

• Collaborated with cross-functional teams from one of the biggest consulting firms including developers, designers, project managers, and business owners to define and prioritize features for products such as digital.
• Developed more than 300 user stories & 5000 acceptance criteria on JIRA, and prioritized the product backlog to align with business objectives, KPIs, and OKRs, which helped define the backlog ahead of the original.
• Led and optimized user research, user testing & Scrum ceremonies, gathered feedback & requirements to back product decisions, and optimized user experience (UX) & user interface (UI), which saved redesigns and reworks.
• Monitored and evaluated product performance using analytics tools, identifying areas for improvement and working to implement changes that increase customer engagement, retention, and satisfaction, which were achieved.
• Remained up-to-date with industry trends and emerging technologies in digital banking, fintech, and payments to back product strategy and development, and to maintain thought leadership in the market.
• Outsourced to McKinsey & Company for a Fintech Project and to Deloitte for a Tourism Loyalty and Rewards project, both in KSA.

Dubai, United Arab Emirates

• Led an SEO team of 10+ people to ensure execution on different fronts: Keyword Research, Technical SEO, On-page and Off-page optimizations of regional and global clients such as Nestlé MENA, Dubai Holding, Amazon and.
• Oversaw activities for a portfolio of Regional and Global Network clients, handle strategy & planning, budget management & forecasting and develop strong trusted relationships with the planning teams, client.
• Oversaw the delivery of SEO and business-related documents as per the following: RFP, RFQ, Discoverability Audit, General Website Analysis, Keyword Research, Technical Audit, Backlink Audit, Copywriting and Content.
• Utilized SEO reporting tools and web analytics to monitor and evaluate SEO performance across major search channels in order to improve visibility, rankings and track KPIs.
• Solid knowledge of tools used in most SEO-related processes such as Google Analytics, Google Search Console, Google Business Profile, Keyword Planner in Google Ads, Ahrefs, SEMrush, MOZ, SimilarWeb, Brightedge, Answer.

• Worked directly under the Group COO and Deputy CEO on setting organizational-level strategies & heading projects with a focus on Automation, Business Analytics, Data Visualization & cost reduction.
• Led on organizational changes & strategies ranging from employee incentivization, finance & cost reduction to predictive & growth-inducing strategies, one of which would become profitable in 1 month after a 50K$.
• Directed a groundbreaking project related to automated employee incentive dashboards using Data Analytics tools such as Tableau and Altyrex, resulting in a 93% reduction in report generation time and 100% data accuracy.
• Created multiple group-wide reports using Google Analytics and querying tools to be presented to the board of directors and multiple Committees including risk.
• Led on the automation of multiple processes for our regional and global entities without any budget by utilizing free internal tools and programming languages.

• Worked in a distinctive unit that has a mix of Change Management, Product Management, Business Analysis & Management Consulting with a focus on Automation, Centralization, Digitalization and Business Process.
• Successfully led the development and launch of multiple innovative products as a product manager while excelling at defining and communicating product vision and strategy, conducting market research, gathering and.
• Formulated cost-benefit and return on investment analysis for proposed systems to aid management in making implementation decisions, of which saved the company more than 5M$ across my tenure.
• Managed and coordinated with various departments, end users and the IT development team in order to implement system enhancements and upgrades while also being responsible for approving & authorizing 5K+ Business /.
• Managed or performed in-depth UAT tests on highly sensitive products on web, app or third-party applications while having the necessary mindset in terms of risk assessment, compliance, quality assurance and quality.
• Handled hundreds of medium to extensive projects solo or as team lead that of which included various stakeholders, starting with juniors and up to top management.