As a results-driven GTM partner I’ve helped companies like Kognitos and TheySaid drive strategies around brand messaging, market positioning, and website development, utilizing Ideal Customer Profiles (ICP) to tailor messaging for each persona. Bringing expertise in building and executing GTM strategies that optimize revenue to meet company growth targets. Expert in securing publications of funding announcements in top-tier tech media, enhancing brand visibility and investor interest in Generative AI and other innovative products. Responsibilities include orchestrating the setup of a robust MarTech stack with vetted vendors, spearheading rebranding efforts for websites, messaging, go-to-market strategy, and content strategy, and designing lead generation campaigns to drive pipeline growth. Building demand generation engine from the ground up, leveraging the expertise of partner agencies where appropriate.

• Build the DG engine from nuts to bults leveraging agencies where appropriate.• Design, plan and execute and measure effective lead generation campaigns to fuel pipeline growth focusing on net new, acquisition and industry.• Develop and execute an integrated multi touch, multi-channel marketing strategy and plan.• Conceive, build, and execute full-funnel marketing campaigns to acquire new prospects. • Create and implement lead nurture programs to drive awareness, educate and engage prospects.• Lead strategy, development, and execution of webinars, events, and other marketing channels.• Drive continuous improvement of paid media channels, social, and SEO/SEM - leveraging agencies where appropriate.• Analyze, communicate, and present ROI of marketing campaigns.• Collaborate across the marketing team on campaign planning.• Align closely with sales to ensure that demand programs deliver impact at different stages of the sales cycle to support pipeline creation and progression.• Continually test and learn to bring new demand generation ideas to life.• Work closely with Marketing Ops to implement metrics to measure campaign effectiveness.• Forecast, and be accountable, for a quarterly MQL target.• Generate and achieve marketing created pipeline target.• Manage and review the DG marketing budget.

• Lead the cross-functional team responsible for the planning, design, and execution of UiPath national campaigns and events to amplify the fully automated enterprise narrativeTM and drive awareness, customer acquisition and expansion. • Identify national demand generation opportunities to create an integrated marketing experience for defined segments, where prospects and customers experience multiple touches throughout the buyer’s journey.• Lead third party and UiPath live and digital demand generation events that reach a national audience and demonstrate UiPath’s leadership position.• Establish cross-team digital operations model to support high volume of Marketo, event, and customer story development and amplification activities.• Drive cross-functional planning and execution to synchronize global, national, and local campaigns across web, email, digital events and channels, live events, PR, social, etc. • Engage targeted networks and associations to multiply impact of RPA and UiPath education and generate interest among members.• Measure and track performance of national campaigns and events to identify data-backed insights to optimize programs and find new opportunity areas.

UiPath has a vision to deliver A Robot for Every Person, one where companies enable every employee to use, create, and benefit from the transformative power of automation to liberate the boundless potential of people. Only UiPath offers an end-to-end platform for hyperautomation, combining the leading Robotic Process Automation (RPA) solution with a full suite of capabilities that enable every organization to scale digital business operations at unprecedented speed. The company has already automated millions of repetitive tasks for over 65% of the Fortune 500 and 8 of the Fortune 10.     Named a 2020 CNBC Disruptor 50 company, UiPath was recognized as the fastest growing technology company in the Americas according to FT Americas’ Fastest Growing Companies 2020 and named the top company on Deloitte’s 2019 Technology Fast 500, a ranking of the fastest public and private technology companies in North America.

Accelerate Human Achievement: that is UiPath's purpose. We are the leader in Robotic Process Automation (RPA) and the highest-valued AI enterprise software company in the world. With over $568 million in funding from top venture capital firms like Accel, CapitalG, Kleiner Perkins, Sequoia, IVP, Madrona Venture Group, Meritech Capital & Coatue, we are on an unprecedented trajectory of growth.

A global leader in cutting edge solutions driving the digital transformation of energy management, Schneider Electric (NYSE EURONEXT: SU) generates more than $30B USD in revenue across 100+ countries. Responsible for driving innovative digital strategies to drive 10X accelerated impact for Schneider Electrics Share of Earned Media. • Defined global digital vision and strategy across all business units and brands; led and managed high performing team responsible for social media customer experience and engagement strategy, lead generation, integrated campaigns and analytics.• Established global guidelines and digital media programs; revamped all asset templates; created content strategy ensuring a consistent brand experience. • Developed thought leadership strategy on digital transformation; created content for multiple channels—driving significant traffic to owned media properties. Developed social media Ecommerce strategy for the retail business; created the first cross-functional social media advertising committee to share best practices across global teams and media partners.• Managed key relationships with global media partners including Google, LinkedIn, Facebook and Twitter.• Served as speaker at industry events and webinars—focusing on digital marketing best practices.• Concepted, designed and launched the Employee Advocacy Program; partnered with employee branding and internal communications teams to launch LinkedIn Elevate to strengthen brand; delivered training to employees; worked closely with sales to leverage for social selling.• Served as the Program Director of the Global Marketing Internship Program; partnered with HR team to create an internship rotation in Paris, Hong Kong and Foxboro; determined program objectives, format and projects; managed program managers.

• Led and managed a team of 20 field marketing specialists responsible for integrated marketing campaigns and product launches to generate high quality leads and increase sales; managed $10M marketing budget.• Partnered with sales leaders to developed go-to-market strategies and plans that aligned to sales goals; developed and delivered sales enablement tools to accelerate deals. • Measured, tracked and reported on all pipeline activities and optimized programs to generate higher qualities leads that increased opportunities and closed deals.• Segmented target customers and developed nurture tracks; mapped opportunities and closed deals to marketing activities—to determine what to ramp, refine or stop. • Launched the first Partner Relationship Management portal—generated new partners and generated 26,000 registered partners in the first year.• Monitored marketing, branding and communication programs; established metrics to measure performance and ROI.• Owned marketing communications including messaging and content development. • Partnered with agency to develop a digital strategy that included blogs, social media campaigns and content—increased Facebook followers by 92% in one year and launched YouTube channel. • Developed and implemented a simplified operating model—increased cost efficiency, accelerated go-to-market strategies and built revenue-producing strategies.• Worked cross-functionally to drive consistent brand experience across all customer touchpoints including advertising, email marketing, the website, customer care and recruiting.

• Created integrated marketing campaigns that supported distribution partners—achieving partner sales goals, which made up 80% of the annual revenue. • Provided direction for Ecommerce marketing strategy; designed and implemented regional marketing plans leveraging national and local assets that aligned with the brand. • Managed the biggest product launch for the retail business unit in South America in over a decade—that generated 15% of the division’s revenue in the first 6 months.• Managed and standardized processes, tools and reporting throughout all countries.

As a Media Buyer it was my responsibility to develop the best media plan in order to promote the Schneider Electric business. Besides developing the plan I was also responsible for the execution and tracking of all results.Responsibilities Included: Built the media planning and buying team at in Latin America for Schneider Electric Built direct media relationships with publications, websites and content providers  Drove efficiency in media spend regionally that led to significant bottom line savings Partnered with Non-Production Purchasing & Finance to reduce advertising agency usage Implemented tracking of all media placement Regionally in one system of record, from purchase to performance Launched SE’s first corporate advertising campaign simultaneously in Brazil