Merit-based fellowship awarded to 27 candidates selected among over 12,000 applicantsFundação Estudar is a non-profit organization created Jorge Paulo Lemann (3G Capital) that provides scholarships for Brazilian students

Hired by the ownership group (private equity firm 4x4 Capital) to restructure growth operations of the $600M+ frozen home food delivery business.Running paid media, owned media, category management, rev. management

As part of the Data & Digital Platforms team within the Commercial Growth organization, I lead the development and growth of our digital programs (rewards, websites, CRM and rebates).• Led a team of 20+ people (between direct and indirect) to relaunch the MyCooler Rewards, creating a 3-year go-to- market and a holistic integrated marketing plan with AB brands and selected partners such as NFL and NHL.• Noteworthy growth KPIs: over 1.5M registered users, 4.5-star rating on the app store, 15% sales uplift and a NPS reversal from -25 to +72 within a 12-month period.• Responsible to develop personalized user journeys, consumer insights & segmentation audiences from the first-party data.• Reshaped the monetization strategy of the programs, growing to double-digit millions of dollars in Gross Merchandising Value (GMV) in 2023.• Owned the budget and P&L of the consumer digital platforms programs.

• Developed the go-to-market strategy and expansion of ABI's consumer rewards across 5 key markets. The programs combined reached 30M+ registered users, transacting double-digit millions of dollars in GMV with NPS of 70+.• Launched and scaled the consumer rewards platforms in the USA, Colombia, China, Brazil and Mexico with 30M+ registered users; • Secured C-Suite approval to create the venture, working closely with global stakeholders (C-level) and local leadership (BU and Zone presidents); • Owned the budget and P&L of the global programs; • Hired and scaled a team from 0 to 50+ talented product managers, designers, and engineers in Mexico, Colombia, and Canada to build the capabilities to scale the product across the markets and deliver the global platform.

After the summer internship and while in my 2nd year of the MBA, I engaged in consulting to support the implementation of KPIs and business processes:• Created and implemented Key Performance Indicators for the sales and operations team• Built all dashboards to track company and department performance

Worked with the CEO to create and track executive metrics for Series A fundraising. Round led by Sequoia Capital.

Engaged in a part-time consulting with Wattpad while doing an MBA to create the plan to expand direct sales to Latin America.

After the company raised the Series A, I joined as a board member invited by the lead investor.

YContent (formerly SambaAds) is the fastest-growing video discovery platform in Latin America, currently the 3rd largest video advertising distributor in Brazil (#1 Google, #2 Facebook) and reaching over 50MM people.Acquired in 2017 by Predicta, a subsidiary of Grupo RBS (media conglomerate in Brazil)

Samba Tech is a B2B Online Video Platform focused on over-the-top streamingResponsible to bring and keep the money inside the company across different types of sales and partnership development. Managing a team of 15 people between marketing and sales specialists highly prepared with local and industry knowledges.• Executed a targeted entry into the distance learning market, currently the company's largest source of revenue, and led the account acquisition of the largest players in the industry.• Led sales expansion to Argentina, Peru and Ecuador, acquiring the largest media groups in Peru and Ecuador as customers within 6 months; achieved 6 figures revenues within the first year.• Developed the company's Inbound and Outbound marketing playbooks for customer acquisition, creating the capabilities to scale sales operations.

Managed a team responsible for Brand, Product Marketing and Customer Success. In just under 3 years we were able to develop several marketing initiatives to position Samba Tech as one of the most innovative fast growing startups in Latin America, winning several awards over the world.• Positioned company as one of the most innovative startups in Brazil through development and execution of marketing plan; in the period the company received awards from Fast Company, China ICT and Pequenas Empresas Grandes Negocios (Brazil’s top business magazine)• Created Customer Success team, leading first hires and building the playbook to turn CS into a growth engine. Achieved 90% NPS rate within 6 months of implementation.• Partnered with executives to build business plan to raise US$3 million investment from DFJ/FIR venture capital firm