Dynamic marketer leader with over 12 years of diversified upstream and downstream marketing experience at start-ups and mid-size companies.Fortunate enough to enjoy a career that has allowed me to develop, coordinate and execute fully integrated marketing programs for well-known firms and with brands, including Bacardi, Xerox, Sony y SamsungSome of my key successes in recent years include: • Re-segmented the customer base, which increased sales by US$400 million. • Lead the development and execution of a US$6 million marketing campaign in Latam, resulting in a 20% increase in brand awareness.• Ability to learn and identify markets in the current situations that improve skills to seek out potential sales. • Strong analytical and problem skills, combined with the efforts to meet organization goals.Feel free to send me a message to learn more about me.
-
Partner InternacionalInconcertEcuador
-
Business Development AdvisorAtoscorp Sep 2012 - PresentEcuadorAs Business Development Advisor my focus is to get a Grow of company, developing a Growth Marketing Strategy -
Marketing DirectorAtoscorp 2009 - PresentEcuadorCompany specialized in the implementation of digital transformation solutions, through technological tools of Business Intelligence, CRM, Artificial Intelligence and in general top level tools
-
Growht Marketing AdvisorAtoscorp Sep 2012 - PresentEcuador
-
Internacional PartnerInconcert Aug 2022 - PresentEcuadorHigh level omnichannel platform to accelerate the operational efficiencies and optimize the costs by enriching the integrated technical solutions with artificial intelligence, virtual assistants (both text and audio), natural language processing and the automation of key processes.
-
Digital Marketing ConsultantAvantmed Aug 2020 - PresentEcuador -
CofounderLoyalteam Jan 2020 - PresentEcuadorAt LoyalTeam, we design digital marketing campaigns and implement loyalty strategies with complete processes and tools such as CRM and Business intelligence, transforming the vision of companies, thus achieving significant sales increases, based on the company's current customers and achieving repurchases. -
Marketing ManagerPronaca Oct 2008 - Aug 2012EcuadorDesign of the business digital Marketing strategy . Design of new products, set pricing policy and target markets definitionCRMIdentification of the areas providing information, to integrate the CRM system of the Business.Definition of analysis and studies required for the integration of the analytical and operational CRM system.Business IntelligenceI developed the business intelligence platform of the business, so that we had segmented information from more of the sites where the demand wasCustomer serviceI developed the customer service model, so that personalized treatment can be provided to the different customer segments that Pronaca maintains. -
Business And Marketing ManagerCenterphone Jun 2007 - Sep 2008EcuadorMarketingDevelopment and Implementation of direct marketing and direct sales campaigns for different industries.Development of new products for marketing, new strategy and loyaltyCommercialAnalysis, determination and fulfillment of objectives and annual goalsManagement of the commercial and marketing strategy of the CompanyLeadership of the commercial team of the company Implementation and monitoring of the customer management system (CRM)CRMDevelopment of segmentation strategies for clients, including actions by segmentImplementation of the analytical CRM and its connection with business intelligence tools for follow-up and monitoring
-
Marketing And Customer Service ManagerQuifatex 2004 - Jul 2007EcuadorMARKETINGDevelopment and Implementation of direct marketing and direct sales campaigns. Achieving increases of more than 16% in incremental salesDevelopment of new products for commercialization, based on the 3 main segmentsDevelopment of new sales strategies and customer loyalty.Development of the e-business channel.Direct MarketingDevelopment of sales strategies and information gathering by telephone. Achieving a 28% increase in the number of clients servedConstant search for state-of-the-art technologies for the development and control of the area.CRMDevelopment of segmentation strategies.Development of actions and promotions to the different segments.Implementation of strategies in Pharma and Consumer customer segments.Constant search for patterns and customer behavior. -
Business And Marketing ManagerTelecity 1998 - 2004EcuadorDevelopment and implementation of Marketing programs to the companyDesign and proposals of new digital marketing programs for clientsCRMDevelopment of segmentation strategies for customers and business intelligenceSearch and Identification of software, for data mining, Data Ware-housing, Business Intelligence, Tools for Analytical and Operational CRM.
Rodrigo Paredes Education Details
-
Marketing -
IncaeEspecialización En Marketing -
Ingeniería En Sistemas
Frequently Asked Questions about Rodrigo Paredes
What company does Rodrigo Paredes work for?
Rodrigo Paredes works for Inconcert
What is Rodrigo Paredes's role at the current company?
Rodrigo Paredes's current role is Partner internacional.
What schools did Rodrigo Paredes attend?
Rodrigo Paredes attended Instituto Europeo De Posgrado - Iep, Incae, Instituto Tecnológico Y De Estudios Superiores De Monterrey / Itesm.
Who are Rodrigo Paredes's colleagues?
Rodrigo Paredes's colleagues are Javier Alves Nogueira, Diego Torres Damiani, Rosangela Gutierrez Solano, Andrés Felipe B., Dairon Rosas, Javier Fernández Colera, Erik Gil Garcia.
Not the Rodrigo Paredes you were looking for?
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial