As a deeply experienced healthcare services executive with over 25 years of experience across payers, providers and service providers, Rod has focused his career on delivering new products, services and novel marketing to the US healthcare system. In doing so, Rod had developed and launched programs Improving access to care, care coordination, and care delivery that utilize the most efficient and effective methods reducing the burden of illness and the cost of care. With a patient centered mindset and a community orientation, Rod had successfully driven top line and bottom-line results throughout his career. Rod’s career has been focused on building and communicating the availability of tools, products and services that improve the care experience while optimizing limited resources. He’s passionate about improving the health and well-being of others and improving the healthcare industry. In the business of healthcare, drives top-line growth by expanding capabilities and understanding the voice of the patient (b2c) or customer (b2b). Over the past ten years he has led CPS strategy and marketing functions that has led to two private equity exits. He has a proven record of driving bottom line results with thorough planning, expense management and leading matrix teams to exceptional results. He is a positive agent of change with a unique executive presence and ability to influence across organizations, equally effective managing up and down. Others will tell you his leadership approach is collaborative and highly organized. Rod uncovers hidden value, perseveres through obstacles, and executes with strong project management and business principles. Skills/Expertise:• Strategic Planning• Strategy Execution• Business Case Development• Corporate Development• Contract Negotiation• Go To Market Plans• Product Development• B2B Marketing• Strategic Marketing • Digital Marketing • P&L Management • Project Management • Telehealth • Hospital Pharmacy Services• Specialty Pharmacy• Population Health• Commercial Health Insurance• Behavioral Health• Medicaid Health Plans• 340B Program