Manny Rodriguez Email & Phone Number

Detroit, MI, US

New York, US

• Lead day-to-day communication with Stellantis brand leads to assess digital strategies' alignment with brand goals, providing recommendations as necessary, while delivering overall tactical plans to client leads on a.
• Oversee the growth of new and established relations with digital media partners as well as the procurement of media proposals, contract negotiations, and campaign delivery/billing with media partners to generate.
• Foster team collaboration and growth within the Investment Operations team, overseeing the development of associates, senior associates and supervisors within our direct team and serve as an escalation point for team.
• Collaborate cross-functionally to evaluate and address areas of possible enhancement of currently established agency processes to reduce process inefficiencies in order to streamline workflow and uphold data integrity.
• Maintain a strong understanding of the systems used such as Mediaocean–Prisma digital buying tool, Ad Servers/Verification, DSPs, Social Platforms, DMPs, and internal proprietary toolsClient: Alfa Romeo, Maserati.

Los Angeles, California, US

• Acted as the main point of contact for the company’s high-level clients/brand partners as the cross-functional lead, communicating and collaborating with internal and external team members across different departments.
• Oversaw the creative process of content created on behalf of the brand In conjunction with Brat’s production & post-production teams as well as paid social influencers, reviewing deliverables and comp materials, acting.
• Aided in the early development of processes and client relations related to Brat’s latest venture into the monetization of owned and operated podcast properties under the Past Your Bedtime Network & Youtube Channel.
• Managed and mentored Account Manager(s), helping them develop project management and client management skills while overseeing the collective experiential process with the clients and brands they are assigned, to lead.

Los Angeles, California, US

• Led day-to-day campaign communication with a wide range of agencies and advertisers
• Managed brand-campaigns from execution to completion - creating campaign timelines, hosting kick-off calls and managing creation and delivery of campaign assets within a range of platforms such as Instagram, TikTok.
• Worked collaboratively across multiple internal departments to ensure campaign feasibility and success
• Juggled multiple campaigns simultaneously
• Executed, optimized, and analyzed campaigns using internal tools and dashboards, offering clients data-driven insights
• Supported the ad sales team with audience insights, responses to RFPs, benchmarking, sentiment analyses and real-time content performance metricsClients: Disney, Nickelodeon, LEGO, Nike, Starface, Studs, General Mills.

London, England, GB

• At Mindshare as a Senior Associate on General Mills Cereal, I participated in all aspects of the digital Investment process. I was responsible for:
• Partnering with my supervisor in the development of Digital Plan options and recommendations
• Gathering, analyzing and disseminating data to provide sound, strategic, consumer-insights driven media recommendations
• Delivering POVs/position papers on key client issues and/or client opportunities
• Maintaining accurate budget control and flow of media activity, and proactively, consistently updating client contact(s) through periodic analyses and projection reports
• Implementing and monitoring digital buys/schedules, maintaining campaign results

Chicago, IL, US

• At Starcom as a Senior Associate on Jeep, I participated in all aspects of the digital Investment process. I was responsible for:
• Assisting with campaign set up and execution including order letters, specs, creative rotation and billing documentation
• Daily client communication
• Creating and communicating RFP needs based on client/retailer program briefing
• Assisting with tactical recommendation building
• Ensuring campaign performance delivery weekly w/ vendorsClient: FCA

New York, New York, US

• At Carat as an assistant media planner on GMC, I participated in all aspects of the media planning process, stretching across all mediums. I was responsible for:
• Planning, executing, and managing digital, retail, print, OOH, network TV, and spot TV advertising campaigns
• Creating, managing, and actualizing flowcharts for a wide variety of campaigns
• Interacting with advertising partners and developing campaign ideas
• Developing vehicle targets using comprehensive data from MRI and CCS
• Creating marketing strategies / media plans

Mt Pleasant, Michigan, US

• Developed advertising campaigns specific to a client's needs
• Established and maintain a professional sales relationship with clients.
• Maintained successful communication with clients on a weekly basis in order to establish the sales of advertisements for CM Life.
• Maintained a good working relationship with the departments of Central Michigan Life, including: Public Relations, Editorial, Graphic Design, and Photography.
• Attended weekly mandatory team sales meetings
• Personally drop off copies of the newspaper to businesses running ads in that specific issue, as well as to other clients on call list

Boston, Massachusetts, US

• Managed the delivery of project plans, assets, and updates
• Aided in the development of creative timelines based on client's overall campaign strategy and roadmap
• Actively participated in the creation and presentation of a Multi-Regional team, intern case study for CVS client

Bachelor Of Science (B.S.), Advertising, Marketing

Liberal Arts And Sciences/Liberal Studies