Rodrigo Aguiar Email and Phone Number
Trilingual English Portuguese-Spanish senior Marketing Manager with 15+ years of hands-on experience in the Pharmaceutical Industry, focused on developing commercial strategies for innovative and biosimilar products, conducting marketing strategy, product lifecycle management, brand management, market intelligence and research, and developing and refining Target Product Profiles and incorporating marketing inputs into the Business and Marketing plans. I am an MBA graduate, and my areas of expertise are Marketing Strategy, Product Ownership, Market Research, and Intelligence. I am known for my exceptional leadership skills, strategic mind, and ability to build critical relationships. Moving forward, I am looking for a role where I can oversee commercial management and marketing strategies for a result-driven company.I am happy to connect with restless minds... To the infinite and beyond!
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Director Of VolunteersBrazilian Professionals AbroadNew York, Ny, Us -
Managing DirectorBig Flip Solutions Jun 2024 - PresentFounder and Managing Director of Big Flip Solutions LLC, a real estate investment company specializing in public administration Property Auctions, Bank Foreclosure Auctions, Fix and Flip, and other modalities.Finding deals to reach up to 50% profit in the US real estate market in NY and CT.
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Marketing ManagerPharma And Biotech Conference - Itf Jan 2023 - Oct 2024• Collaborated with cross-functional teams in the USA to develop and execute comprehensive marketing strategies to attract new exhibitors in the biotechnology and pharmaceutical sector and industry decision-makers attendees to the annual conference in New York City.• Led the development of promotional materials, including brochures, websites, and multimedia content, ensuring alignment with regulatory guidelines.• Coordinate with international sales teams to develop and implement effective global sales training programs, ensuring consistent product features and benefits communication focusing on attracting international exhibitors from life-sciences to the conference in NYC.• Coordinated and conducted market research to identify target audiences, analyze competitor activities, and gather insights for informed decision-making.• Analyzed market trends, customer feedback, and competitor activities to refine marketing strategies.
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Personal Goal PursuitCareer Break Jan 2022 - Dec 2022• I relocated to the US with my family for my wife’s career. I took the time to work on our immigration process, adjustment, and also a sabbatical.
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Senior Marketing ManagerFresenius Kabi Feb 2021 - Nov 2021Bad Homburg, Hessen, De• Led the marketing strategy, the B2B and B2C marketing, and the development of the annual product and branding plans, being responsible for a budget of USD 5 million.• Led and created market research and analytical strategy for the products under my responsibility, designing and implementing the qualitative and quantitative studies and all the secondary market data and pharma syndicated data purchased from the consulting companies.• Developed and executed go-to-market plan for new product launch, ensuring alignment with sales, R&D, Regulatory and Medical teams, reaching a 1st-year revenue of USD 20 million.• Led digital marketing efforts, including website content, RTE content, email marketing, social media, blogs and online advertising campaigns.• Led national and international events in the work area.• Develop compelling product messaging and positioning that resonates with target audiences.• Created marketing collateral, including product brochures and sales tools.• Manage vendors and external consulting agencies.• Work closely with the sales team to provide training, sales tools, and resources to help generate long-lasting sales. -
Senior Marketing ManagerCelltrion Healthcare Co.,Ltd. May 2019 - Feb 2021Incheon, Kr• Implemented the company's commercial operation in Brazil, reporting to the headquarters in South Korea.• Launched one new product, the reason the company started operations in Brazil, and Led a budget of USD 3 Million for this project.• Executed a digital product launch event with the participation of 234 targeted customers (25% of all target physicians in Brazil), generating 15% market share penetration in the first year of the product launch.• Developed and executed go-to-market plan for new product launch, ensuring alignment with sales, R&D, and customer support teams, reaching a revenue of USD 40 million after 2 years.• Developed the brand strategy, positioning, product messaging, and sales enablement. Create marketing collateral, including product brochures and sales tools.• Oversaw the implementation of qualitative and quantitative studies and coordinated the secondary market data.• Led digital marketing efforts, including website content, RTE content, email marketing, social media, blogs and online advertising campaigns.• Work closely with the sales team to provide training, sales tools, and resources to help them effectively sell our products.• Led national and international events in the work area, developing the creative concept and everything related to the event, from the booth to the lectures.• Responsible for managing vendors and external consulting agencies.• Led the development of the annual product and branding plans, being responsible for a budget of USD 2 Million.• Worked seamlessly across marketing, business analytics, sales teams, and R&D, leading MLR activities and corporate projects and focusing on executing the annual plan. -
Regional Sales Marketing ManagerRoche Jan 2014 - Apr 2019Switzerland 🇨🇭 , Ch• Trained and led a team of 10 sales specialists and account specialists responsible for 40% of the Market Share in the Country in our business area.• Develop compelling product messaging and positioning that resonates with target audiences. Create marketing collateral, including product brochures, web content, and sales tools.• Act like a branch of the marketing team, translating the messages regionally as needed, including collateral materials and regional tactical plans.• Work closely with the sales team to provide training, sales tools, and resources to help them effectively sell our products• Developed the brand strategy, positioning, product messaging for the region. Created local marketing collateral, including product brochures and sales tools• Managed a budget of USD 1 Million for the team per year.• Led all regional events in the region of responsibility, from designing the creative concept to carrying out the event.• Responsible for enabling the product in the region of responsibility, creating new targeting and segmentation and working closely with market insights to analyze sales and calls. -
Sales And Marketing SpecialistRoche Aug 2009 - Dec 2013Switzerland 🇨🇭 , Ch- Managed a budget of 1M BRL per year to promote and sell immunobiological products.- Negotiated the sale of biologic products with a board of 100 specialist medical clients.- Developed brand strategies and business plans to ensure consistent sales and company marketing.- Transacted product approvals with 10 health insurance companies.- Owned 4 products and participated in the launch of 2 products in the Rheumatology and Hematology areas.- Diagnosed potential competitive threats and built defense strategies with stakeholders.- Developed brand strategies and business plans to ensure consistent sales and company marketing activities to be done.- Directed 1 medical congress each year.- Won 2 consecutive years (2011 and 2012) the best sales performance being responsible for a +30% of market share nationwide -
Senior Market Intelligence AnalystRoche Apr 2007 - Jul 2009Switzerland 🇨🇭 , Ch- Oversaw primary and secondary quantitative and qualitative marketing research on customers, competitors, and markets to support product development activities.- Suggested strategies for the product and sales team, providing market intelligence support to 2 business units, Rheumatology and Hematology.- Founded a data information system and segmented the products properly, generating monthly savings of 100K BRL.- Developed market studies to meet the needs of internal customers.- Monitored essential product competitive intelligence, customer feedback, and critical performance metrics. -
Market Intelligence AnalystEstadão Nov 2004 - Apr 2007São Paulo, Sp, Br- Supported 20 accounting managers and the newspaper's advertising sales team.- Assisted in the generation of 500MM BRL for the Journal per year.- Analyzed existing and potential product trends, sizing market total addressable, and competitor insights.- Provided support to the Corporate Strategy function and Business Unit leadership with impactful, high-quality analysis and research for a wide range of strategic assessments.- Synthesized and generated reports on industry trends on products offered to generate strategic results. -
Market Research AnalystIpsos Jan 1996 - Oct 2004Paris, Fr- Coordinated 4 market research projects per year in the Institute's automobile area.- Led projects with revenues of 3MM BRL per year.- Conducted the research process, from proposal writing and research design, analysis and interpretation of results, to preparing reports and delivering presentations.- Reduced the time to deliver results by 50% between the completion of field interviews and the presentation of results to the client.
Rodrigo Aguiar Education Details
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Fia Business SchoolGeneral -
Usp - Universidade De São PauloMarketing And Communication Management -
Universidade São Judas TadeuSocial Communication: Emphasis In Marketing And Advertising
Frequently Asked Questions about Rodrigo Aguiar
What company does Rodrigo Aguiar work for?
Rodrigo Aguiar works for Brazilian Professionals Abroad
What is Rodrigo Aguiar's role at the current company?
Rodrigo Aguiar's current role is Director of Volunteers.
What schools did Rodrigo Aguiar attend?
Rodrigo Aguiar attended Fia Business School, Usp - Universidade De São Paulo, Universidade São Judas Tadeu.
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