Rodrigo Caldas Email and Phone Number

Responsible for managing the pricing strategy for the lubricants business in the Indirect Channel, which corresponds to the sales made by franchising distributors.

Transform the impact and relevance of a passive to a strategic area through an opportunity hunter approach maximizing the efficiency of existing and create new business models- 2019 Americas Award – Coordinate of the Return/Write off Avoidance Project - USD $1,24 MM - 2019 Global Commercial Competition – Indirect Channel Excellence - Maximize Shell Results through Distributors Network Project generating benefit that represented 4.15% of Brazil Total Margin in 2019- Brazil Highlight of the Year - 2020 – Deliver Integrated Value – Development and implementation of a new Business Model for Direct B2B clients, creating new value streams. Enhance opportunities of cross-sell and up-sell and increase customer loyalty.- Development of Macro Distributor’s Value Chain Analysis, starting with Lima/Peru change with USD $ 700 k- Leadership and management of complex enterprise contract negotiations with 16 distributors, involving several areas such as sales, pricing, finance, logistics, legal, contract generating USD $ 1,9 MM/year- Brazil Highlight of the Year – 2020 – Cost Competitiveness – Leadership and implementation of a new pricing approach to development the Indirect Channel Bulk – Profitability increase 52%- Identification and Implementation of process improvements and simplification generating USD $ 2,27 MM- Support Sales Team with economic analysis to participate and win the Lubricants BIDs: John Deere, FCA, VW and SCANIA-Development of new approaches for maximize sales campaign, margin and optimize the cost chain generating USD $ 2,3 MM/Year- Development of Distributor Inventory Analysis to Pursue Best Dealer Service- Development of a R$ 29,8 MM Business opportunity pipelineTeam of 1 direct employee (analyst)

-Leadership of the Society diagnosis -Planning and organization of congresses and events-Responsible for the planning, organization and control of all financial, administrative, legal and statutory activities, defining Policies, Procedures and control tools to support the committees.-Impact analysis of the “Project Guidelines” aimed at improving medical fees with health insurance operators.-Implementation and negotiation of the 2018 Partners Project, the company's main source of incomeTeam of 4 direct employees

Operational Excellence – sector responsible by Sales Projects and Processes.- Leadership, Development and Implementation of B2C Customer service Optimization Project in 7 Main Distributors, responsible for 11 Brazil states generating Saving R$ 5.9 M/year and an increase of 9.8% in Premium Volume (Main Company's strategy)- Implementation of “Renova Potencial“ – Renova Customer Potential- Analysis of the entire distributors client base of all channels in order to ensure relevant points to the Operational Excellence Program in Sales.- Establish a close and continuous relationship with Distributors and Indirect Channel Account Managers in order to pursue the commitment to the Strategy- Development of a new type of analysis of the Principal Marketing Platform for B2C market, based on customer interactions.- Monitor and report the main results of Sales KPIs of the Distributors.- Leadership and Development of automation of the Distributors Sales Report, implemented on the Sales Integrated Portal.- Support on the Development of 2016 Indirect Sales Plan- Participation on the Development, Improvement and Implementation of IT platforms (Palm, Supervisor Module and Sales Integrated Portal)

OFS Capital facilitates access to the Brazilian Oil & Gas Sector, via Investment Advisory and Capital Raising, Local Partners, Commercial Representation and Business Consulting.Projects:- Development of the company's commercial brochure- Research and participation in the development of Research about "O&G Local Content in Brazil"- Research and participation in the preparing of Research about "Rebirth of Brazilian Shipbuilding"- Research and Market Analysis of Support Vessels for Vympel Shipyard / Russia- Research and Market Analysis of Brazilian shipyards and Shipping company for Vympel / Russia- Participation on the presentation of the “Offshore Support Vessel” para Vympel/ Russia- Development of the process to obtaining financing for offshore vessels and Operation of Shipping Co.

Business Strategy, Marketing & Sales, Business Management, Operational & Administrative Management, People Management and Business Skills, Interim Management.Projects:- Participation on the elaboration of the new Petrobras International Business Model of Aviation- Development of the workflow of Petrobras International Regional Business Model- Participation on the preparation, analysis and final presentation of the Opinion Survey with all associated companies of ABESPetro - Brazilian Association of Petroleum Services- Participation on ABESPetro Strategic Planning 2012-15- Participation on the preparation and analysis of Industrial Lubricants Market Study for Castrol / BP- Participation on the preparation of proposal for consulting of UNOPetrol, Petrobras, ABESPetro, SENAC- Development of the company's commercial brochure for Expertise Consulting & Services- Participation on the review of the Fuel Supply System of the Guarulhos Int'l Airport.- Participation on the review of the Fuel Supply System of the Viracopos Int’l Airport.