• Increased the conversion rate of traditional customers to app users in 700%, compared to results from past strategies• Analyzed digital channels and social media of the banking sector to discover improvements in the digital user experience• Identified initiatives and established an action plan to increase our client's digital users• Executed Conversion Rate Optimization (CRO) strategies under the agile Scrum• Established a structure and assigned roles for the efficient and… Show more • Increased the conversion rate of traditional customers to app users in 700%, compared to results from past strategies• Analyzed digital channels and social media of the banking sector to discover improvements in the digital user experience• Identified initiatives and established an action plan to increase our client's digital users• Executed Conversion Rate Optimization (CRO) strategies under the agile Scrum• Established a structure and assigned roles for the efficient and continuous launch of user conversion actions for our client Show less

• Monitored digital marketing campaigns to submit corrections, improve their results, and propose new strategies• Evaluated Remarketing and Prospecting Strategies including A/B testing for a budget of over $100,000• Coordinated events and activations on the hotels to increase word-of-mouth for the brand while showcasing the properties• Supported the new website launch, redesigned the booking engine pages, and updated the event and offer pages• Measured brand performance for each… Show more • Monitored digital marketing campaigns to submit corrections, improve their results, and propose new strategies• Evaluated Remarketing and Prospecting Strategies including A/B testing for a budget of over $100,000• Coordinated events and activations on the hotels to increase word-of-mouth for the brand while showcasing the properties• Supported the new website launch, redesigned the booking engine pages, and updated the event and offer pages• Measured brand performance for each campaign using KPIs and comparing the results YoY to determine growth and success• Prepared monthly, quarterly, and annually Digital Marketing reports and decks for investors, ownership, and Call Center Show less

• Audited and maintained content for SIXTY Hotels’ website and booking engine on mobile and desktop formats• Prepared monthly Digital Marketing reports explaining YoY variations and highlighting key developments• Assisted with massive email creation and distribution that generated over $10,000 in revenue• Presented new marketing opportunities for the SIXTY brand that would increase the brand awareness and attract new guests

• Assisted in a direct marketing campaign by obtaining over 500 emails of potential users in the music business• Promoted the app through cryptocurrency and NEO social media communities (e.g. Telegram)

▪ Analyzed Multi-Factor Authentication data using pivot tables, resulting in a deeper understanding of the users ▪ Contacted clients and stakeholders through calls and meetings to understand their needs, communicate software update requirements, and improve documentation/support from NYU IT▪ Assisted in the creation and improvement of user-friendly material for internal communication (e.g. videos, wiki pages, cloud databases, banners for events, and documents for SSO integrations/LDAP… Show more ▪ Analyzed Multi-Factor Authentication data using pivot tables, resulting in a deeper understanding of the users ▪ Contacted clients and stakeholders through calls and meetings to understand their needs, communicate software update requirements, and improve documentation/support from NYU IT▪ Assisted in the creation and improvement of user-friendly material for internal communication (e.g. videos, wiki pages, cloud databases, banners for events, and documents for SSO integrations/LDAP integrations) Show less

• Evaluated the advertising investment in multimedia channels based on client’s feedback and surveys, leading to a revised customer strategy and budget expenditure focused on social media over traditional advertisement• Coordinated the planning and execution of marketing strategies (e.g. market share, social media, customer reach, word-of-mouth, brand advocates), increasing the brand’s top-of-mind awareness and positive positioning in 6 cities• Executed marketing tactics (e.g. Open Day,… Show more • Evaluated the advertising investment in multimedia channels based on client’s feedback and surveys, leading to a revised customer strategy and budget expenditure focused on social media over traditional advertisement• Coordinated the planning and execution of marketing strategies (e.g. market share, social media, customer reach, word-of-mouth, brand advocates), increasing the brand’s top-of-mind awareness and positive positioning in 6 cities• Executed marketing tactics (e.g. Open Day, video ads, SEO, SEM, shopping mall modules, on-site workshops between headmasters and parents) that resulted in the enrollment of more than 1,500 new students• Supervised the brand’s social media engagement on Facebook, YouTube, and Twitter, reaching 40,000 new followers Show less

• Led marketing plan implementation of the brand’s first admissions campaign for the three initial schools of the company• Designed promotional materials, messages, and visuals for the initial brand awareness and positioning of Futura Schools• Implemented and conducted marketing communications using billboards, flyers, triptychs, modules in malls, and talks reaching the enrollment of 300 new students in the first campaign and over 1,000 in the next two campaigns• Performed a… Show more • Led marketing plan implementation of the brand’s first admissions campaign for the three initial schools of the company• Designed promotional materials, messages, and visuals for the initial brand awareness and positioning of Futura Schools• Implemented and conducted marketing communications using billboards, flyers, triptychs, modules in malls, and talks reaching the enrollment of 300 new students in the first campaign and over 1,000 in the next two campaigns• Performed a desertion analysis to identify former clients’ motives, resulting in corrective actions and a focus on customer loyalty in direct communications between parents and teachers, lowering the desertion rate from 25% to 17% • Analyzed potential locations for the company’s new schools based on demographic mapping, household income, and presence of competitors that led to the final selection of the cities where the schools are present today Show less

• Centenario: Prepared a marketing and economic analysis for the construction and redesign of shopping malls in Peru for the real estate group Centenario, resulting in the quantification of the potential income and approval of the project• Nestlé: Led quantitative and qualitative research on the population of Belen in the city of Iquitos, Peru to provide insights for Nestlé to create a more informed and emotionally engaging holiday marketing campaign• PwC: Conducted market research on… Show more • Centenario: Prepared a marketing and economic analysis for the construction and redesign of shopping malls in Peru for the real estate group Centenario, resulting in the quantification of the potential income and approval of the project• Nestlé: Led quantitative and qualitative research on the population of Belen in the city of Iquitos, Peru to provide insights for Nestlé to create a more informed and emotionally engaging holiday marketing campaign• PwC: Conducted market research on relevant economic and technological trends to prepare the training materials for a 5-week marketing program for the top executives of PwC • Managed teams of 5 people to develop and present market opportunities, sales-force analysis, and customer engagement data to C-Suite clients from medium to large companies (e.g. Barrick, GS1, Neptunia, DINO) Show less