- Creation of the marketing structure for the Fintech targeting Cogna students, with a focus on innovative financial solutions.- Market analysis to inform product development strategies, including business plans and launches.- Management of business partners and advertising agency, encompassing campaigns, website, content, and credit card.- Engagement in Go-to-Market (GTM) activities, communication strategies, and creation of launch presentations.- Support in service creation and identification of growth opportunities, covering customer lifecycle and sales funnel.- Participation in meetings with partners and teams from Technology, Sales, Legal, and Finance for development and improvements.- Development of metrics and KPIs to measure campaign performance, market response, and customer experience.- Ongoing competition and market analysis, adapting strategies as necessary.- Creation of briefings for materials aligned with brand and strategy.- Communication project development, including social media, website, and app to enhance customer experience.- Data-driven report and analysis development using Power BI.- Monitoring of CRM system to enhance customer relationships.- Participation in Fintech's growth strategic planning.- Team management, project coordination, and strategic budget utilization.- Creation and management of digital marketing campaigns, with results analysis.- Creation of presentations for strategy and results.- Interdepartmental collaboration to align marketing strategies.- Planning and execution of events, including customized gifts for participants.- Customer journey tracking for growth and experience enhancement.- Provision of data and reports for product lifecycle decisions.- Content marketing strategies to strengthen brand and customer engagement.

- Management of Advertising Campaigns for VIVO (one of the biggest telecommunications company in Brazil) using AGILE methodology, involving planning, development, and briefing.- Providing support to the production team in the creation of assets.- Customer service and relationship management, overseeing the schedule of Media, Design, Motion, Development, and Copywriting teams.- Ongoing analysis of the schedule and project management, with supervision of a team of 30 professionals and reporting to the Project Manager.- Results management, data utilization, and integration of social networks to strengthen the brand.- Creation of content and materials, guided by detailed briefings.

- Management and analysis of media traffic management, facilitating digital campaigns between clients and media outlets for companies such as UOL, G1, Webmotors, 4rodas, and others.- Account management for Coca-Cola, Honda, and Vale, including daily metric analysis to monitor under x over delivery and budget control, ranging from BRL 1M – BRL 10MM, depending on the brand and project.- Utilization of data to support analysis and production of reports regarding campaign results.

- Team management in projects within governmental and private sectors, serving as the lead for schedule development, task allocation, and project validation for final delivery.- Execution of a public project valued at BRL 300 K, with delivery completed 2 months ahead of schedule, showcasing effective management of human capital to operate with high efficiency and quality.- Acknowledgment from the agency for achieving the fastest and most well-executed project in agency history, highlighting planning, development, and communication skills.- Emphasis on strategic marketing, tailoring campaigns for diverse markets and clients.- Maintenance of a collaborative and productive team, working in conjunction with suppliers to achieve optimal outcomes.- Creation of precise reports to assess project progress and keep the client informed about the development.

- Responsible for scheduling and conducting presentations with clients.Evaluation of sales-related data.- Post-sales supervision, ensuring customer satisfaction.- Creation of monthly reports.- In charge of direct sales of Wi-Fi data service, leading to a substantial 60% increase in sales by the end of the year.

- Responsible for strategic development of digital and print materials and conversion of engagement in digital platforms.- Also accountable for Graphic Design and content development of an internal company magazine named "Hr Lenses"

- Provided support for strategic marketing activities and budget management (BRL 250K per year) for events, giveaways, and graphic materials.- Contributed to the development of KPIs.- Participated in Trade strategy development.- Monitored product sales, analyzed results, and adjusted strategies as needed.